“I would rather fail at pursuing a passion that I love rather than playing it safe, and never truly pursuing it.”
Eugene Rocco Utley is a freelance creative professional based in Myrtle Beach. By day, he manages marketing and advertising for Coastal Carolina National Bank (CCNB), blending strategic communication with local insight. Outside his 9-to-5, Utley pursues freelance work in film production, with experience in both commercial and narrative projects.
About
After studying at Clemson University, and shortly at Coastal Carolina, Eugene Rocco Utley now splits his time between a 9-to-5 role in marketing and advertising at Coastal Carolina National Bank (CCNB) and a robust freelance career in film production. From commercial shoots to creative narrative projects, he’s carved out a path that balances the professional with passion.
Though the freelance world can be uncertain, Utley embraces its challenges. “I would rather fail at pursing a passion that I love,” he says, “than play it safe and never truly pursue it.” His creative journey began right out of college, working on low-budget films and slowly building his network in South Carolina’s creative community, a space Utley describes as both “versatile” and “closely knit.” For Utley, success is defined not just by recognition but by collaboration: “If someone wants to work with you again, that’s a real success.”
A defining moment came when his short film A B gained significant recognition, marking as a pivoting point in his personal and professional career. The project, which explores the balance between mental health and artistic identity, reinforced Utley’s belief that “Failures are something to learn from, not just failures.”
Whether writing scripts or handling design work at the bank, Utley stresses the importance of time management and living a life outside of work. “You have to experience life to reflect on it,” he emphasizes. “You can’t define yourself only by your art.” His advice gives creatives to give yourself freedom in the process, use note cards, not full pages and face your fears head-on.
