“I define success by being able to wake up and actually see my work impacting the lives of others.”
Desiree Williams is a licensed esthetician and educator. Desiree is turning creative passion into community impact, one lash, lesson, and life at a time.
About
For Desiree Williams, being a licensed esthetician isn’t just a job; it’s something she’s super passionate about, driven by creativity, mentorship, and resilience. Based in Columbia, South Carolina, she’s not only a certified esthetics instructor but also the founder of a growing beauty business specializing in master lash extensions. But her influence goes way beyond what happens in the salon.
Every night at 9 PM, Desiree hosts free lash classes on TikTok, giving guidance and support to aspiring beauty pros all over the country. With over 1,500 students under her belt, she sees success not in dollars, but in real transformations: “I’ve learned that my success is in helping people change their lives in a real, true way.”
Her journey hasn’t been a walk in the park. She started her business from home without any funding and faced a lupus diagnosis right when her career was taking off. Through it all, she learned how to create sustainable systems and find a healthy balance. “You don’t realize how much you’re pouring into something until you step back and look at the bigger picture,” she says.
Today, she credits South Carolina’s awesome support for micro-businesses, including the Columbia Business Office’s Next Level program, for helping her keep growing. Surrounded by local esthetics communities and entrepreneurial mixers, she’s built a vibe filled with support and opportunities.
