“Anything is possible. You just have to be creative”
Fran Coleman is an associate professor of voice and choral activity at Francis Marion University. Coleman’s teaching spans from voice lessons, directing choirs and other choral activity. Coleman is located in Florence, S.C., and currently teaches, performs, and is a producer with a regional party band called Emerald Empire band.
About
Fran Coleman explains the multiple hats she wears throughout her career in the arts. Coleman has been teaching at Francis Marion University for seven years, on top of being a performer and producer. In addition, she’s also a classical singer, and says “when it comes to the arts, I always like to say that you have to wear a lot of different hats…if you’re willing to do that, you’re going to be fine.”
Coleman emphasizes the importance of being comfortable with a variety of genres in the music industry, “that’s who, in my opinion, we need to be as singers”. To remain active in this profession, one has to be diverse in their abilities, because there is so much talent. With this, Coleman believes the life of an artist is not for the faint of heart, but if it makes you happy, then you should pursue it, “be happy and spread happiness…the only way to do that is to find what brings you joy.”
Dallas Vickers is an event and wedding planner working from Myrtle Beach. She explores the importance of learning how to deal with stress at work and the role that a healthy work-life balance plays in those stressors.
About
Dallas Vickers is an event and wedding planner working from Myrtle Beach. She attended Stephen F. Austin State University in Texas, but she sought out an internship in Myrtle Beach because of family connections. While event planning can be a high-stress and high-pressure business, Vickers focuses on a healthy work-life balance and the importance of knowing your professional community.
The community surrounding event planning is very tight-knit and people are always willing to help and collaborate. Many people within the even planning world know each other, as many of them have interned for Sarah McCall, the CEO of Stunning and Brilliant Events: “Everyone knows everyone. We all help each other out.”
Dallas manages many schedules, creates budgets and handles “high emotional and energy events,” such as weddings. She handles this stress is an ever-present process that is done through on the job experience, “I’ve learned a lot about how I handle conflict and how to properly handle conflict.”
As an event planner, she explains, “our clients want to see that we’re fun people. They want to see that we’re going on vacation and experiencing things and doing creative things”. Dallas says that it is important to find that balance, but it is a personal journey to find it.
“Sometimes, flexibility in this field is everything. Some people are very particular about what they want, and you have to use your creativity within the guidelines they give you. You have to realize it’s not all about you, but you can still use your creativity to put out something amazing.”
My name is Tina small town I am from Philadelphia originally. I’ve been living in Myrtle Beach for about 35 years. I moved here after college.
Sara Sabota 0:10
So where did you go to college? Was it up in Philadelphia or down here?
Tina Spaltro 0:14
No! actually, I went to Radford University in Virginia. I graduated there with a Bachelor of Science and interior design, not from culinary at all. I came down here and found a job in that field. And basically, it was all it was all on commission. And I wasn’t a salesperson. So, I kind of really realized that I was about halfway through my career. I wanted initially to start with going to culinary school, but my parents were like, No, absolutely not.
But I came here, and I worked for a little while and I waited for tables. Thats where I met your husband (interviewer and interviewee met through interviewer’s husband) and I decided I wanted to go to culinary school. Down here and I ended up graduating, I think in the 97’s, at Ori Georgetown Tech.
Sara Sabota 1:02
Tell me a little bit then where you got from there. How has your culinary career developed?
Tina Spaltro 1:08
During school, I did a couple of internships. With some small places around town, really the first job that I had was with the island Vista, or actually with the Sea Island Inn. I learned a lot, there it was like a fixed price menu, so it rotated on a two-week rotation. And that’s where I started baking. Because really, initially, I was hired to bake. Although I didn’t have any baking background at school. We haven’t had that program set up yet. But I’ve only taken a couple baking classes.
But Mike, the chef there, was really into having fresh desserts, and fresh bread. So, that is where my love started with it. I did learn a lot there by you know, working the line and doing prep work and ordering and stuff like that. But basically, I went from there to a small place like NYX on the 61st. It was like the old Latiff’s. I went there, worked there for about nine months, and then this job at the Dunes Club opened up, and I moved over there. And that’s where I started as a pastry chef.
Sara Sabota 2:15
So, tell me about your titles from Sea Island inn Island vista all the way up. What was your title?
Tina Spaltro 2:21
Straight out of school I mean, just you know, a little bit everything. I mean, like I said, Baker, you know, line cook.
Sara Sabota 2:29
You were just hired as a cook?
Tina Spaltro 2:31
Yeah, I was just hired as a cook. And I just kind of like learned my way, you know? A little bit more baking over at NYX on 61st. Actually, that was probably my first pastry chef position. And then, when I came here, I was hired as a Pastry Chef.
So, I was here for six years. And then I went over to the Marina Inn for six years and opened that property. And then they sold, and I came to this job and became available again. So, I’ve come back here, so I’ve been here twice.
Sara Sabota 3:06
I’m going to go ahead and go through these questions. What do you do for work and where are you currently working from?
Tina Spaltro 3:18
I’m working at the Dunes Club as a Pastry Chef. I mean, we do pretty much a little bit of everything, a lot of menu planning, a lot of creative wise would be like the menu planning and seeing projects go all the way through. Like coming up with an idea figuring it out and then figuring out how to do it for like 300 people. You know, that’s a lot, I know it sounds funny, but somebody will come to you with an idea and then you have to make it work, you know?
Sara Sabota 3:48
When you say somebody comes to you with you, is that a client? So, do you meet directly with clients?
Tina Spaltro 3:52
Yes but, sometimes not you know, we run off a banquet package too. A lot of times members will come to me saying you know, I really like lemon what can you do for me with lemon dessert, or you know, stuff like that just. Basically, membership or you know, outside clients.
Sara Sabota 4:14
I know you don’t have a typical day but just pick a recent day and walk me through the kinds of things that you do from beginning to end if you can.
Tina Spaltro 4:24
Oh! yeah, sure. Like today, we just opened a new property down the beach club. I don’t know if you’ve been down there yet or not. We have a small menu down there. So, this morning, I went down there to check out what was left over. We prepared a prep sheet for that came back up here and we also had dinner service up here, so we went checked. Wednesday starts dinner service so checked all the desserts up there made another prep list whenever the BEOs for the day to see what we needed. A BEO is a banquet event in order that you know any large banquet that we might have. Like today we have wine tasting for between 70 and 100 people which we have to have many desserts for.
I registered and referred to prep sheets for that got some orders together for what we needed for the weekend. Like what we went over the banquet sheets, we decided what we were going to make for the weekend and what we needed, what we had already on hand and what we needed to use up. We do a lot of like what we call mini desserts, which is just taking any kind of idea, maybe shrinking it down to a bite size portion, like a lemon meringue pie. Like we could buy little tiny tart shells, like when I said, you take an idea and blow it up, you know, and try to feed hundreds of people with it.
Like there’s also all the food purveyors now, and specialty companies provide like either small dishes, what we were going to start small tart shells, or some kind of vessel that you can add, a filling to and you know, top it and you’ve got like 150 in no time, which is great. Also, like making all these mini desserts, we figured out how to take pastry cream and make hundreds of banana puddings. Same thing with a small vessel, just make it really pretty, that would be the creative aspect of it. The rest of today will include us using our prep sheets to try to get as much done as we possibly can obviously set up the launcher tonight for dinner service, in both restaurants. We also have some to go orders to take care of today and get some stuff ready for the weekend.
So, it’s not what I mean, it sounds really chaotic. And as you know, I also have a really great assistant Tricia Green, she’s come to me. You know it’s been a blessing. And she is great. So, with me and her working together we knock it out really quickly.
Sara Sabota 6:52
Does your job feel chaotic, or does it feel scheduled and orderly? Or both?
Tina Spaltro 6:52
A little of both. Yeah, some days are really chaotic. But you know, we managed to get through them. You know, it’s really all about how you organize yourself. It’s just like everything else.
Sara Sabota 7:06
Yeah. Wow. Can you think of a defining moment in your creative journey, either a job that you landed, or maybe something that you made? Was there a point where you realized, this is what I want to do, or look at what I’ve done or something like that?
Tina Spaltro 7:26
You know, I think it was like opening the hotel at the Marina Inn, like I was here for five years, so really opening the hotel, like freed up like a lot of creativity for me. I got to do write menus, write banquet packages, and do more of like, administrative stuff with that.
And that’s where I was able to sit down and really be like, oh, research things and look at ideas, which is also extremely helpful. I think opening gave me more confidence. So, when I came back here, I was definitely more confident than when I left.
Sara Sabota 8:02
That’s awesome. Can you recommend any specific skills that an aspiring applicant should have to increase their chances of landing a role in your field?
Tina Spaltro 8:14
I think the skill that you should definitely have been obviously creativity. But being flexible with your ideas is really helpful. Sometimes, flexibility in this field is pretty much everything, you know, some people are very, like, particular on what they want. And, you know, obviously, you have to go by those guidelines, 0 even the menus that we have here, we have members that really want key lime pie, or like a brownie skillet. So you know, doing that, being flexible with that, you know, not realizing that it’s not all you, what you want too is a lot of it and just trying to put out, you know, the best possible food that you can.
Also being able to, like, look at stuff, I go through ideas, like from Pinterest, and, like, look at something and just like the way it looks, and being able to, like make it yourself without, like following an exact. After you bake for a really long time, you have ways that you do things you know, there’s a different like, a lot of different ways to make like pastry cream or something like that. But so, you get all these recipes that you keep like your mother’s sauces and like the way you do things. And then you take it from there. I think being able to be creative with that is a big thing because it helps out timewise you know you are if you already know how to do something, you know, and you can change it or alter it to make it work for that situation. It makes it much easier.
Sara Sabota 10:00
Are there any local organizations, programs or events that you recommend for aspiring creatives? In any field? Are you a part of any organization?
Tina Spaltro 10:11
Well, culinary school is great. Okay, school is awesome as far as learning, learning your skills, your skill sets and being exposed to things. There’s also the American Culinary Federation, which is here, which is a group of chefs that get together once a month. I can’t say that I go to all those meetings, but it is a really great way to network with people to find a job or, you know, learn, just sometimes they do a little bit of teaching and stuff there also. There are also some really good events. You know, I think this year, we just did taste the town this year. For a private club. I don’t think it’s a great thing for us. But as you know, ours, like a restaurant or privately on restaurant, might be great.
There’s also this CAM organization (Collaborative Autism Movement) that is for autism. And we did some stuff for this year, that was great. I think really getting involved in the community is like meeting a lot of people at the school, that you can also link up with that. They do events. So, I would say mostly, getting involved in the school would be a great start. And then from there, there’s always something they always have going on dinners and good ways to network with people.
Sara Sabota 11:29
Then before I go to the last question, this will be my last question. But also, I want to back up. I don’t actually know how big Dune’s club is. How many members? Are we talking about that you work for? Or with or whatever?
Tina Spaltro 11:40
I think we’re like somewhere between 800 and 900. Somewhere there.
Sara Sabota 11:46
And then what percentage of your work is for outside clients?
Tina Spaltro 11:50
Not as much I do get, you know, out. I often like birthday cake and stuff or friends and family and stuff. But occasionally I’ll do something like an outside wedding cake, which is great money, and also a big help, but a lot of it is just for members. And you know, our clients come here and they have events there.
Sara Sabota 12:12
So, do you have any advice for current college students or pre-professional young adults who are pursuing a career in the creative world? What is your advice?
Tina Spaltro 12:22
My advice would be when you watch all those TV shows about how like Gordon Ramsay, and all that, it’s, not really like that. Even with culinary students, you know, we get a lot of these students in here, and, you know, it’s great to go to school and stuff, but you really have to have a hard work ethic to be in the restaurant business. It will be long hours. And it’s not as glamorous, there’s a lot of likes, you know, washing dishes, making things that you’ve made a million times. But in the long run, there is a lot of gratification when you present somebody with something and they say, oh my god, that was the best thing of every eaten.
That makes you feel like, you know, wow, I’ve really accomplished things. It’s just, you got to get through the daily mundane stuff. And then you get those highlights that make it all worth it, you know? Yeah, our, our members are very kind and they always, you know, are very grateful, you know, especially on big holidays and functions where, you know, you’ve worked like 14 hours a day before and got in at six o’clock in the morning and worked until four o’clock in the afternoon. And then you have got to go home and do family stuff. That’s rough. But you know, it’s all makes it worth it. Like when somebody says something kind and you’re like, Wow. I just got a card the other day from a member, and it was just really nice. It made me feel good and all the hard work seemed worth it.
Sara Sabota 13:55
Well, that’s everything I wanted to ask.
Tina Spaltro 13:57
Awesome. Sara, thank you so much. Thanks for including me. I appreciate it.
Sara Sabota 14:01
Thank you for spending time with me. It’s been great.
“The money will come and go, but the impact you make on people’s lives that’s the real success.”
Jenny Powers is a Myrtle Beach-based music marketing strategist and founder of Blue Avenue Music Group, empowering independent musicians to thrive on their own terms.
About
Jenny Powers is the founder of Blue Avenue Music Group, a Myrtle Beach-based music marketing and artist management firm supporting both emerging talents and Grammy-nominated acts. With 15 years of experience managing the reggae-rock band Treehouse and seven years leading her company, Jenny brings an unshakable commitment to artist autonomy and ethical music business practices. Her work spans content planning, tour logistics, block chain distribution, and rights management advancing the next generation of independent musicians.
Born and raised in South Carolina, Jenny comes from a deeply creative family. Her sister co-founded the country’s longest-running girls’ rock camp, and her brother has been touring for nearly two decades. “We’ve always had the philosophy of bloom where you’re planted,” she says. This grounding has helped her shape a unique career path outside major music hubs like LA or New York.
Jenny’s day-to-day involves everything from preparing music releases to helping artists understand their contracts and protect their publishing rights. She has taken a leading role in changing how music is marketed pioneering new technologies like direct-to-fan block chain distribution and serving as VP of Community at Artist Hub.
What sets her apart is her fierce protection of independent artist rights. “With every step, someone wants a cut,” she explains. “By understanding your rights, you gain autonomy over your career.” Jenny’s mission is clear; to ensure musicians know the business behind their art before someone else takes control of it.
“Just do it. Otherwise, the dream will just stay in your head.”
Marsh Deane is a filmmaker, photographer, and outdoor educator based in Pawleys Island, SC. Through his business ML & L Media, he captures South Carolina’s hidden stories and landscapes with heart and purpose.
About
Marsh Deane is a South Carolina native whose creative journey is deeply rooted in the natural and historical richness of his home state. As the founder of ML & L Media, he has crafted a career around documenting heritage sites, directing short films, and educating youth through the outdoors. Though he has been passionate about photography since middle school, Marsh formally launched his creative career in 2019 after graduating from Coastal Carolina University.
His work blends storytelling and education whether through nonprofit marketing, student media clubs, or immersive environmental video projects. One pivotal experience was an internship with the Village Group, where he transformed from a marketer into an outdoor educator and mentor. That experience sparked a lifelong mission: to merge nature, creativity, and community impact.
A typical day for Marsh is fluid filled with editing sessions, outdoor shoots, gear prep, and passion projects like YouTube adventures. He emphasizes the need to balance paid work with soul-enriching personal content to avoid burnout. His advice to aspiring creatives is simple but profound: take action. “You have to just do it,” he says. In a world dominated by distraction, he believes consistent movement and meaningful creation are the keys to both artistic satisfaction and success.
“If the car accident hadn’t happened, I couldn’t have asked for a better career for me.”
Mystery author Caleb Wygal turns personal tragedy into literary triumph through the Myrtle Beach Mysteries series.
About
Caleb Wygal is a full-time author living in Surfside Beach, South Carolina, and he’s mainly known for his Myrtle Beach Mysteries series. His journey to becoming a successful writer was anything but straightforward. It all kicked off during some quiet moments at a slow office job and took a serious turn after a bad car accident that almost derailed everything.
Caleb talks about how a traumatic brain injury made him relearn the basics, walking, talking, and even writing his name. Doctors said he’d never hold a full-time job, but he proved them wrong. Some folks say his stories helped them learn English or get through tough times in the hospital.
What started as short stories born out of boredom has turned into a popular book series, thanks in part to the strong author community around South Carolina’s Grand Strand. From writing on the beach to getting featured on local TV, Caleb’s journey is packed with creative twists, small-town inspiration, and some pretty memorable moments, like when he spilled the beans on a local talk show that one of his murder victims was based on the host. For Caleb, success is simple: paying the bills and bringing joy to his readers. With each new mystery, he continues to prove that storytelling is not just an escape.
“Get used to being uncomfortable. You have to feel uncomfortable to get to new levels, because it’s something you haven’t done before. It’s ok to feel uncomfortable. That means you’re doing something right.”
–Labria Strong
Sisters Shaquasia Coleman and Labria Strong are co-owners of Juice Crush juice bar in Conway. They are both from Myrtle Beach and attended the University of South Carolina (USC). Shaquasia earned a degree in public relations, and later, two Masters of Business Administration degrees, and Labria earned a degree in public health. Labria is also a real estate agent on the Grand Strand.
Interview
Transcript
Shaquasia Coleman 0:00
My name is Shaquasia Coleman, and I am from Myrtle Beach.
Labria Strong 0:04
My name is Labria Strong, and I am from Myrtle Beach.
Sara Sobota 0:07
Okay, what do you do for work? And where are you currently working?
Shaquasia Coleman 0:12 We are entrepreneurs, and we are currently working from our storefront location in Conway. Our business is named Juice Crushed
Sara Sobota 0:12
Okay. How long have you had it?
Shaquasia Coleman 0:14
Well, we started the business in May 2020. And we have been inside our storefront since September 2021. Almost 3 years in the storefront. Four years in business in total.
Sara Sobota 0:33
Okay, and your official job title is Co-owners?
Labria Strong 0:36
Yes.
Sara Sobota 0:37
Okay. Great. How did you end up in this field? And how did you hear about it?
Labria Strong 0:42
So, we started creating juices, cold-pressed juices, and smoothies for our mother, who was diagnosed with colon cancer stage four. She did not have an appetite after Chemo treatments. We wanted to make sure she was able to get her nutrients somehow.
So, I have a public health background from the University of South Carolina. So, I looked into juicing and making smoothies, adding a little bit more protein, because she would drink but not eat.
And so, after she unfortunately transitioned in 2018. Shaquasia and I decided that we needed to continue to juice and make smoothies just because of all of the health benefits that we read up on. And during COVID, all of our family and friends decided that they wanted to juice and have our smoothies, and we kind of went from there.
Sara Sobota 1:38
So, where are you blending? And you have told me the story before, and I have written about it before. You had public health and Shaquasia; you had business, was that the blend? Tell me about your college degrees. Did you both go to, you both went to USC.
Shaquasia Coleman 1:50
Yes. But our career paths totally took a different turn. In college, I went to school to get my degree in Public Relations. And then, I received a job opportunity to work in student housing. So, I worked my way up through undergraduate from maintenance girl outside to at least a manager, to Assistant Property Manager to working in a corporate level. While in college at the University of South Carolina. Labria, it was a bit of nepotism; she used to work for me as one of my community assistants at a student housing property in Columbia, which started her career in real estate. She’s a realtor here in Myrtle Beach.
So, we started property management, which helped us a lot with business because we’re managing million-dollar assets for someone, you know, and making sure that everything’s running smoothly and orderly, on the property side. So, it’s helped us tremendously with business. I also have an MBA as well; two MBAs. So, it helped a lot. You know, our backgrounds helped us a lot with becoming entrepreneurs. It was not easy, but it’s been a smooth run so far.
Sara Sobota 2:58
That’s great. And that was the next question: What background did you have that helped you land that role? You kind of talk through the stages that you went on. This is going to be a little tricky, but can you walk us through a typical workday?
Shaquasia Coleman 3:10
Yeah, that is gonna be tricky. And then to go back to how we blend it, the recipes, I don’t know if you’re going to access that before. But we came up with we were looking at the elements in the community, that people we know that their high blood pressure or diabetes, you know, we were looking for the fruits and vegetables to help out with these certain elements.
Shaquasia Coleman 3:28
And then, we got with one of our sorority sisters, who was a doctor in Internal Medicine. And she went through all of our recipes and told us to add this or add that to, you know, make sure they get more benefits out of that one particular juice.
So, that’s how we came up. We had juices, ABC, D, and G. And then, we went through, got with her and then we started making names for everything. So, it all flowed together while we were getting Juice Crushed together.
Sara Sobota 3:54
So, you created it for your mother, but then it sorts of evolved with input from experts.
Shaquasia Coleman 4:03
Because of our mom, it was simple. You know, we just wanted her to get basic nutrients, but we didn’t know what we were doing. So, it will be some carrots here and there. Make her a smoothie. But as time went on, and we saw that there are people who are actually needing this and that and this, then that’s when we were getting more creative.
Sara Sobota 4:22
Yeah, right.
Shaquasia Coleman 4:23
Yeah, for sure.
Sara Sobota 4:24
So, your audience for your business or your demographic is nearby but also broader.
Shaquasia Coleman 4:31
Right?
Sara Sobota 4:31
Okay.
Labria Strong 4:32
Because we all know someone who has some type of health issue, you know. If you go into a room like and you say, hey, who knows someone who is battling high blood pressure, everyone kind of raised their hand or someone wwho isbattling or, you know, has fought cancer and overcame, you know.
So, someone knows someone that is going through some type of health issue. So, we can relate to everyone in that aspect, right? Um, so it’s kind of just made it seem like, “Hey, I know what my maternal mother and grandmother and you know, were facing and what they went through.” And then I talked to a neighbor, and they had similar issues. So, we were all kind of, you know, fighting this together and trying to make sure everyone is healthy.
Sara Sobota 5:16
Yeah, that makes sense. Okay. The next question is, can you describe a defining moment in your creative journey? A project that made a significant impact on you— on you, or something you produced that really showcased your creativity? Yeah, it’s probably hard to pin down one thing.
Shaquasia Coleman 5:35
I mean, so our creative journey has been going on lately. I’ll give you an example. And then I’ll go back to that last question. Because I don’t want to keep jumping over your questions, we are. This is something that we just had done while, for the storefront, well, we had it done for our Myrtle Beach location, but we’re no longer going there.
Sara Sobota 5:54
Okay.
Shaquasia Coleman 5:54
So, we had to come together to put this whole together with our artists who did all the painting. We made sure we had certain elements or elements from Juice Crushed, like the orange or the actual, just the names we have on T-shirts, like Juicy. Juicy Baby is something we have on the shirt, of course, juice crush, and then crushing it down at the bottom. But it is a social media wall, and people are attracted to colors.
So, we got what are and of course, we got the cancer statement that everyone says, “Detoxin’,” but we got what our artists who did our first wall, and she did a couple of other items for us to create this wall, just so we can get people in for our marketing, our marketing aspect. Because again, like I said, people are attracted to colors, social media, and pictures.
Sara Sobota 6:43
Yeah.
Shaquasia Coleman 6:44
So, it’s been a huge hit. That’s the latest thing we’ve done a lot of, you know, I am just trying to pinpoint some other things that we’ve done. But that’s the latest thing that we have. But as far as creativity, our day-to-day, it’s kind of hard, the two of us, I feel like I don’t get enough sleep. So, we tried to touch one thing we always do. Which is touch base with each other in the morning. Because listening, you need to make sure we’re both alive and well ready.
So that’s number one. But we always make sure to give each other grace until at least eight o’clock, you know, because maybe I’m at the gym early, or she is out doing something, or she is working on real estate work in the morning. But we typically get here around 9:30, we set up, and we have orders that meet us at the door online, or they are here at 10.
But throughout the day, all day, if we do not get our work done, there are many outside things that we need to get done before we step into the store. It just won’t happen. So typically, we are on our feet for almost 12 hours just juicing and making orders and meeting with customers, and there are people who come in who want us to do, you know, coping and opportunities or want to partner and things. So, we are busy and on our feet for the entire time the store is open, and then afterward.
Sara Sobota 7:59
So, what are the hours of your store? 10 am too?
Shaquasia Coleman 8:00
6 p.m.
Sara Sobota 8:02
Six, so yes, wow.
Shaquasia Coleman 8:05
We tried to open earlier because you wanted to meet that crowd, but it just wasn’t a hit for us. We know we know that we started at eight o’clock when we first opened up, and we probably could have given it some more time, but it just wasn’t working for us and our schedules.
Shaquasia Coleman 8:18
So it’s like, you know, you have to do what works for you as an entrepreneur, and we’re passionate about something, you’re going to make it work. But 10 o’clock was like when we started noticing that our customers were coming in and the lunch crowd. And a lot of people love the Grab and Go method here. So, you know, we love that as well. They put their orders in, they got this ready, and they got it. And that is that.
Sara Sobota 8:40
Yeah, that sounds great. Okay.
Shaquasia Coleman 8:41
And then we go home, go to the gym and start all over again, and do it again. I am normally, personally, in bed until midnight. I do not know about her.
Labria Strong 8:51
Depends on the day.
Shaquasia Coleman 8:51
Yeah, nowadays. Just because that’s all we know. You know, when people come in with us ask them what they have gone out for the weekend. And we tell them we’re living through them. Because, you know, we understand the first five years you’re gonna be in tune and focused on the business, and then after that you can feel comfortable hiring people. But I love that we’ve made our names known ourselves, and we didn’t have anybody in here, you know, either tearing down a reputation or it’s solely on our back. So, we appreciate that.
Sara Sobota 9:20
Yeah, that’s a lot. Okay, so let us say that someone is watching this video and they want you to be. Can you recommend any specific skills that an aspiring applicant should have to increase their chances of landing a role like yours?
Labria Strong 9:36
How can I serve it? You know, I feel like the generation now is solely like always on the phone and you know, they’re not having that person-to-person interaction as much as you know, we had to where you had to like five minutes before you can get like an unlimited plan, but people by people, and you know, Shaquasia was always telling me this one when I was working for her, you know, people will come back to you if you make them feel good. Or if you make them feel like I’m being attentive to your needs, right?
Labria Strong 10:09
And it also ties with me being dual career in real estate when you are paying attention to what your clients or customers are asking for. And you can say, “Hey, how about this,” or “Let’s try this.” We’re making sure we speak to everyone who comes in here we are, you know, we make sure that they feel if they spend their money here, that is worth it. And they did not feel because you know buyer’s remorse, as you can say. So, customer service is definitely huge. Number one, number one, for sure.
Shaquasia Coleman 10:40
And Time-Management. Time Management is super important. Because, you know, we have a background in dealing with people on a daily basis, in property management and real estate. So we are, we know that time is valuable not only for them, but for us as well. And we hate to have anyone waiting longer than 20 to 30 minutes because it’s, I mean, it is juice, so they understand it’s gonna be a little wait, especially if they didn’t put their order in. But if it’s longer than that, then I feel totally bad. You know, we’re always apologetic. We make sure we make up for it in other ways.
Shaquasia Coleman 11:12
But time management is key; I don’t want anyone to be waiting on me longer than they need to. So, make sure you’re getting things done in an orderly fashion and on time. And that. So those are two important, important things. And then being very detail oriented, that is awesome as well, like social media is so important when we are putting up posts and content that we are being specific.
And letting them know those two are those couple of key words because people their attention, their attention span is. So, we have been, I like to say like me personally, how much longer am I going to read that whole caption? No, I’m not. I see the words on the video, or I see the words on the picture, then I understand what to do.
Sara Sobota 11:52
That makes sense. Yeah. Okay. Are there any local organizations, programs, or events that you recommend for aspiring creatives around the state? Are there any things that you belong to or go to that someone could get involved in if they were interested in following your path?
Shaquasia Coleman 12:11
So, the two of us are also members of Delta Sigma Theta Sorority Incorporated. So, you know, if you’re into being in a sorority and fraternity or fraternity, we have local chapters here, in Horry County, and throughout the Grand Strand, so that’d be one. And that’s a lifetime thing that we are involved in.
And then I just completed the leadership branch and program for the chamber. I would recommend that to anybody who has a chamber in your city to get involved, because it taught me a lot about how to become a better leader, I was always a leader, but to know ways in which I can become a better leader, and then get involved in the community at the same time, because we had a community service, along with having enriching relationships with people I probably never would have had relationships with.
So, if that’s in your city, I definitely say to make sure you get involved with your chamber, we’re in the chamber. And we’re both trying to get to Conway; we are already in Myrtle Beach.
Labria Strong 13:13
So, and then also, we just joined the Horry County Community Collaborative, so they call it HC Three. And there’s different nonprofits and businesses that pretty much come together for a common cause just to make sure that the community has their resources. Everyone is kind of brain picking about different resources that the community actually needs.
And so, you are working with different agencies and organizations for the same calls. And you know, you just never know who you will meet there that can help you with your business or say, hey, here’s an idea that I’ve seen, or some type of grant or anything that might be out there. So, it helps you definitely network for the same.
Sara Sobota 13:57
Yeah. Okay, great. And then, last question: do you have any advice for current college students or pre-professional young adults who are pursuing a career in the creative world?
Shaquasia Coleman 14:09
Being creative, you can’t worry about anyone judging you; you have to push the envelope and continue to do it until it sticks, you know. Because if you’re going here blindly, and you’re thinking they’re going to accept every single thing that you put out, it’s not going to work, and it’s going to lower your confidence as well. So, make sure you’re focused on what you’re trying to create and put it out there, and also to extend your grace, like a lot of grace.
Yeah, no timeline, either. Yeah. Someone who’s getting out of college like we put so much pressure on ourselves to think at 25 I need to be married with a kid or by 30. I should have three children. It’s just so many pressures, societal pressures that are placed on us, especially through social media, where we’re having this; what’s it called that imposter, imposter syndrome? Yeah, Imposture syndrome is tearing us up.
So, give yourself grace. Sometimes we don’t know, and I’m talking to myself saying this, but you know, get used to being uncomfortable because you know, you have to feel uncomfortable to reach those different levels because it’s something that you haven’t done before. So, it’s okay to feel uncomfortable. That means you’re doing something right.
“Sometimes, flexibility in this field is everything. Some people are very particular about what they want, and you have to use your creativity within the guidelines they give you. You have to realize it’s not all about you, but you can still use your creativity to put out something amazing.”
Tina’s career evolved through a few different key roles. Her first full-time job was with Sea Island Inn in Myrtle Beach, where she discovered that learning on the job is just as important as attending classes. “I learned a lot there,” said Spaltro. “That’s where I started baking, even though I didn’t have much baking background, because Horry Georgetown Technical College didn’t have the baking program yet. The chef, Mike, was really into having fresh desserts, fresh baked bread, so I learned a lot there by working the line, ordering, doing prep work – things like that.”
Another position that allowed Spaltro to grow was opening as a pastry chef at Marina Inn in Myrtle Beach. “Opening the hotel freed up a lot of creativity for me,” said Spaltro. “I got to write banquet packages and do more administrative stuff that allowed me to sit down, research things, and look at ideas. That opening gave me a lot more confidence.”
At the Dunes Club, Spaltro said she does a lot of menu planning and seeing projects through from beginning to end. “We come up with an idea, figure out how to do it, and then figure out how to do it for 300 people,” said Spaltro.
Spaltro said Horry Georgetown Technical College is an excellent school for training and exposure to the industry, and the area offers many opportunities for networking. “The American Culinary Federation is here,” said Spaltro. “A bunch of chefs get together every month, and it’s a really great way to network with people, find a job, and learn.”
Spaltro said her culinary career allows her to be creative, but it is still hard work. “When you watch all those TV shows about kitchens, like Gordon Ramsey, it’s not really like that. You have to have a hard work ethic to be in the restaurant business. It’s long hours, and it’s not glamorous. There’s a lot of washing dishes and making things you’ve done a million times. But in the long run, there is a lot of gratification when you present someone with something and they say, ‘Wow, that’s the best thing I’ve ever eaten.’ That makes you feel good.”
“Get used to being uncomfortable. You have to feel uncomfortable to get to new levels, because it’s something you haven’t done before. It’s ok to feel uncomfortable. That means you’re doing something right.” –Labria Strong
Sisters Shaquasia Coleman and Labria Strong are co-owners of Juice Crush juice bar in Conway. They are both from Myrtle Beach and attended the University of South Carolina (USC). Shaquasia earned a degree in public relations, and later, two Masters of Business Administration degrees, and Labria earned a degree in public health. Labria is also a real estate agent on the Grand Strand.
About
Shaquasia Coleman and Labria Strong originally began mixing juices and smoothies for their mother when she was diagnosed with colon cancer. As a result of chemo treatments, their mother had little appetite. “She would drink but not eat. And we wanted to make sure she was getting her nutrients somehow,” Strong said. After their mother transitioned in 2018, the sisters continued juicing because of all the benefits they had learned about in researching their mother’s needs.
When the COVID pandemic began in 2020, “all our family and friends decided they also wanted our juices and smoothies, so we went from there,” said Strong. The sisters consulted with a sorority sister who is a doctor of internal medicine about how to adapt the recipes, so each juice offers specific benefits. Coleman and Strong opened Juice Crush in May 2020 and moved into their Conway storefront in September 2021.
The sisters’ background in property management, which began when they were attending the University of South Carolina, was a foundation for their careers as entrepreneurs. “I worked my way up throughout undergrad from a maintenance girl outside, to leasing manager, to assistant property manager, to working at the corporate level,” said Coleman.
Strong worked for her sister at the property management company as well, which was the origin of her real estate career. “We were managing million-dollar assets and making sure everything was running smoothly on the property side, so that’s helped us tremendously in business,” said Coleman.
Coleman and Strong said customer service and time management are key to success as an entrepreneur. “People buy people,” said Strong. “People will come back to you if you make them feel good, like you are being attentive to their needs. We make sure we speak to everyone who comes in. We make sure that if they decide to spend their money here, they feel it’s worth it.” Coleman said time management is essential. “We know that time is valuable not only for the customer but for us as well. Make sure you’re getting things done in an orderly fashion.”
Their advice? “Being creative, you can’t worry about anyone judging you,” said Coleman. “You have to push the envelope and continue to do it until it sticks. And extend your grace. Lots of grace.”
“I sold everything, packed my dogs, and moved to Charleston because I refused to let fear of the unknown stop me. I had to stay creative and find a way to help my community at the same time.”
Tonya Gore, Director of Enhancement and Design, Myrtle Beach Downtown Alliance. From artist to urban designer: Tonya Gore’s journey is a masterclass in resilience, reinvention, and rootedness. After a devastating flood hit her hometown, Tonya left behind a two-decade career in graphic design to pursue a new path in Resilient Urban Design. Now serving as Director of Enhancement and Design at the Myrtle Beach Downtown Alliance, she fuses her artistic background with a deep commitment to community-building, proving that creativity can shape not just art, but entire cities.
About
Tonya Gore’s career is a study of creative reinvention and community commitment. After two decades in graphic design while moonlighting as an adjunct instructor in digital arts. Gore watched historic floods devastate her family’s hometown of Nichols, SC. The double blow convinced her that art and design could serve a larger civic purpose. She enrolled in Clemson’s accelerated Resilient Urban Design program, sold most of her belongings to finance the year-long course, and immersed herself in streetscape and placemaking theory.
Today, as Director of Enhancement & Design at the Myrtle Beach Downtown Alliance, Gore oversees branding, way-finding, pocket-park activations, and public-art initiatives that aim to make downtown walkable and welcoming for residents and visitors alike. Her weekly routine spans supervising digital-arts interns, refining Pantone palettes for signage, coordinating “Nights at Nance” concerts, and liaising with neighborhood-watch groups to keep redevelopment transparent.
Gore’s advice for aspiring creatives is two-fold: master the fundamentals then keep learning. “Technology changes fast,” she says, “but draftsmanship, curiosity, and the willingness to network never go out of style.”
