“The money will come and go, but the impact you make on people’s lives that’s the real success.”
Jenny Powers is a Myrtle Beach-based music marketing strategist and founder of Blue Avenue Music Group, empowering independent musicians to thrive on their own terms.
About
Jenny Powers is the founder of Blue Avenue Music Group, a Myrtle Beach-based music marketing and artist management firm supporting both emerging talents and Grammy-nominated acts. With 15 years of experience managing the reggae-rock band Treehouse and seven years leading her company, Jenny brings an unshakable commitment to artist autonomy and ethical music business practices. Her work spans content planning, tour logistics, block chain distribution, and rights management advancing the next generation of independent musicians.
Born and raised in South Carolina, Jenny comes from a deeply creative family. Her sister co-founded the country’s longest-running girls’ rock camp, and her brother has been touring for nearly two decades. “We’ve always had the philosophy of bloom where you’re planted,” she says. This grounding has helped her shape a unique career path outside major music hubs like LA or New York.
Jenny’s day-to-day involves everything from preparing music releases to helping artists understand their contracts and protect their publishing rights. She has taken a leading role in changing how music is marketed pioneering new technologies like direct-to-fan block chain distribution and serving as VP of Community at Artist Hub.
What sets her apart is her fierce protection of independent artist rights. “With every step, someone wants a cut,” she explains. “By understanding your rights, you gain autonomy over your career.” Jenny’s mission is clear; to ensure musicians know the business behind their art before someone else takes control of it.
