Tag: Creative Writing & Storytelling

  • Caleb Wygal

    Caleb Wygal

    “It’s just, it’s so gratifying to me to be able to just have that privilege to be able to entertain people like that” 

    Mystery author Caleb Wygal turns personal tragedy into literary triumph through the Myrtle Beach Mysteries series. 

    Interview

    Transcript

    Caleb Wygal Interview Transcript 

    March 2025 

    Nora Smith 00:00 

    Okay, so to start, what do you do for work, and where are you currently working from?  

    Caleb Wygal 00:06 

    So, I’m an author. I write mystery novels, Myrtle Beach mysteries. And I work from my office, coffee shops, or breweries, but typically from my home office. 

    Nora Smith 00:16 

    And where is that in South Carolina? (Surfside Beach) Cool, cool, great area. How long have you been working there? And your official job title is… 

    Caleb Wygal 00:28 

    I have been an author for almost 20 years. Full-time for the past three years. And my official job title is just author. 

    Nora Smith 00:38 

    Super cool, awesome. What’s one thing you love about working as a creative in South Carolina compared to other locations? 

    Caleb Wygal 00:49 

    Compared to other locations I love… so when I started writing, I lived in the upstate of South Carolina, in Greenville. We moved to Concord, North Carolina for 15 years after that, and we’ve been in Surfside Beach – Myrtle Beach area for about five years now. What I love about being in this area compared to other areas, is that whenever I want to get out of my home office to write, I can go to the beach, pop down a chair, sit by and watch the ocean, and type and make up stuff. Yeah, that’s a big, big, big step up from where I was before, just being stuck inland.  

    Nora Smith 01:35 

    I can see that. And what does South Carolina bring to your work? Has it had any sort of influence on your writing at all?  

    Caleb Wygal 01:45 

    It’s had all the influence on my writing because I write Myrtle Beach mysteries. They wouldn’t exist if it weren’t for South Carolina. So, I mean, I’ve written before I started the Myrtle Beach mysteries. I’ve written mystery novels, a couple action-adventure novels, and basically, I just did that as a hobby. Well, once I started writing the Myrtle Beach mysteries, and I got to book three, that’s when I was selling enough copies that I was able to make a living off of it. So, if it weren’t for South Carolina and Myrtle Beach, I would probably just be doing social media marketing and website development for small businesses. 

    Nora Smith 02:27 

    How did you come up with an idea? What brought you to write about the Myrtle Beach mysteries? 

    Caleb Wygal 02:33 

    I’ve always been interested in mystery novels, and when we moved down here, my main job then was to take care of our son. I was a stay-at-home dad, and I would do social media marketing, website development, and whenever he was sleeping, I would write whenever I had a spare moment between all that.  

    We moved down here. He was three. He needed his afternoon naps, and I needed his afternoon naps to maintain my sanity. So, I put him in the back of the car every day we drive up and down Ocean Boulevard about every day. I could see the ocean and coast to classical music. He would sleep for an hour or so, and I just drove back and forth, back and forth, back and forth. And it was during one of these trips, I had the idea for this mystery series, set there, set here in Myrtle Beach, and we went home. I did some research, came up with the character, pitched it to Paul Bucha, and they told me to stop working on what I was doing and do this instead. 

    Nora Smith 03:33 

    Wow, so cool. That’s super interesting. Wow. What a great start. So how would you describe your local professional community down in Surfside? 

    Caleb Wygal 03:48 

    Well, I mean, really, there’s authors. I’ve found authors; other authors are scattered all over the Grand Strand from Garden City to Murrells Inlet to Calabash and on into North Carolina. There’s a much stronger author network here than there was where we lived outside of Charlotte, and I’ve found that out. You know? I regularly have coffee, I had lunch with another author earlier today, because it’s a much more supportive community among each other, and we try to help each other out, and I help others where I can. 

    Nora Smith 04:28 

    It’s great. That’s a great community to work with. How would you define professional or personal success in your creative endeavors? 

    Caleb Wygal 04:41 

    Professional success – I define it, for me in my station in life is being able to pay the mortgage payment and the car payments. If I can sell enough books that I can do that, then that to me, that’s everything. Yeah, we’re not worried about that. But personally, I enjoy being able to just tell stories to give readers an escape from their lives. And I love hearing readers tell me how much they enjoy the characters and stories and how surprised they were when something crazy happens and just their reactions to.  

    I love hearing readers say that they have never read books before, but they wanted to start reading this series. So, they started reading the series. I’ve had people tell me they’ve used the books to learn English as a second language. I’ve had people tell me that they have been in the hospital for long stays, and they’ve read the book series as a way to make it through their long hospital stays and recovery periods. And it’s just so gratifying to me to be able to have had that privilege to be able to entertain people like that. 

    Nora Smith 06:04 

    Yeah, that sounds awesome. That’s so cool using your books to learn a second language. I would be so taken back if someone said that to me. 

    Caleb Wygal 06:14 

    I had a woman, I think last year, I think it was her. She reached out to me; said she was from Peru. And she married a guy who lives somewhere in the upstate of South Carolina, and when she moved here, she started trying to learn English. Her husband gave her one of my books, and she read them all, and she said, “Your books helped me learn English.” I’ve had a Russian friend who did some work around our house, and I know he takes English lessons, and he asked me one day, “Can I use your books to learn English? My English teacher told me to read American books.” So, I gave him some books. 

    Nora Smith 07:01 

    That’s so cool. What was your biggest fear when you decided to pursue a career in the arts? 

    Caleb Wygal 07:13 

    My biggest fear was that nobody would like it, nobody would buy it, and therefore I wouldn’t be able to do what I do. But that’s always the risk you take when you put yourself out there like that. 

    Nora Smith 07:30 

    Could you define a sort of defining moment in your creative journey, something that happened and you were like, wow, this is it? Like, “I really did this,” and kind of taken back about it, about what you could create? 

    Caleb Wygal 07:47 

    Oh wow. There’s several that pop into mind.  

    Nora Smith 07:52 

    Give them all. Give as many as you’d like.  

    Caleb Wygal 07:59 

    So, I’ve been on TV probably a couple dozen times by now. And do you know who Greg Rolls is? So, he headlined the Alabama theater for 20 years, and he has his own theater now in North Myrtle Beach. He’s in local commercials. He has a daytime talk show on the local Fox affiliate. And when I started writing the second book, I wanted the victim to be somebody who was well known in Myrtle Beach, was on billboards and TV, and because it was a main character at a large-scale dinner theater show, they were the victims. I based the victim on a younger version of Greg Rolls. I never met the man before, and so about three months after the book came out, I was invited back. I was invited to a media event at a local restaurant that was about to open. They wanted to have people come in, influences in the community, to maybe talk about the restaurant. I don’t know if you’re familiar with 1229 Shine in the Market Common. 

    Nora Smith 09:31 

    It sounds familiar to me. I feel like I’ve definitely seen or heard of it before, right?  

    Caleb Wygal 09:37 

    If you go, drive past Barnes and Noble down that street, behind it. Okay, yeah, there’s the building that has a big scuba diver mural on it. So, they invited my wife and I to go there for a media event, and there’s 10 people there total, and in the middle of the restaurant, there is this huge bar. My wife and I were on one side of the bar in the middle, and two women over in the far corner. And throughout our dinner, I kept seeing those women looking over at us. And whenever we left, my wife said, “I’m going to use the restroom.” So, my wife goes the restroom, the two women follows her into the restroom, and I’m waiting for like 10 minutes for her to come out. When she comes out, the two other women are behind her, and they’re dying laughing. And it turned out that the Fox TV station is right behind that restaurant, and the two women work for Greg Rolls, and told him the story about how I’d used him as a victim, as inspiration for a victim in one of the books.  

    So, they invited me to come on the show. And I said, “I will come on, provided you do not tell Greg anything about this story. You can tell him who I am, but don’t tell him the story.” And so, a couple weeks later, it’s a live show. They invited me there for such and such dates. I came into the studio, Greg came up, introduced himself to me, he said, “I just learned your name 10 minutes ago. I don’t know anything about you, but we’ll wing it. We’ll figure it out.” He said, “My producer gave me some notes, whatever.” And so, whenever it comes time for the interview, to interview me. He said we’re on live TV, and he looks down at his notes. He said, “My producer says there’s something about me, to do with one of your most recent books, and what was it?” And I said, “Well, I looked to my wife while I was figuring out who was going to be the victim in this novel. And we were watching television one day, and you came on the screen, I looked at my wife and I said, what if somebody like him?” And I pointed right at him; you wash up dead with a sword plunged through your chest one day.  

    People kind of came out of their offices to watch this, I guess they knew it was going to happen, and he looked at the camera, “Did you kill me,” like, no, I didn’t kill you. I killed somebody like you, but, but after that, it kind of went viral in the area, and that’s really when the book started to take off. It was after that interview, because you can find it on YouTube. That was a big moment. I’ve been on there probably six, seven or more times. They just liked the way that he and I went back and forth together.  

    Another one, and probably one of the most rewarding ones, was last year. My son was at elementary over next to Prestwick. I met one of the teachers at a book signing, and she invited me to come speak to her class, her fourth-grade class. Well, the fourth-grade class, there’s four different classes in fourth grade, and they said, once you come in, talk to the students. And so, I go in whenever they want me to come, and they lead me to their small gym. And there’s 150 kids in there just waiting to hear me speak. And it was just so many smiling little precious faces. They were so eager to hear me speak, and I gave my little speech, and we played a little game about using your senses to solve mysteries. They wanted me to sign little pieces of paper so I could give my autograph and that was just the best.   

    I’ve spoken in front of crowds of, you know, 60 to 100 people and it always just amazes me that people enjoy the series, they want to hear me talk about the books. And it’s just a rewarding thing that I never thought would happen in my life, because 25 years from this past Sunday, 25 years ago, I was in a car accident where I had a severe brain injury. I was just out of high school. I hadn’t started college or anything, and I had to relearn how to walk, how to talk, how to write my own name. Again, I never set foot in a college classroom until a couple years ago, whenever I taught a mystery writing class for Alli at Coastal.  

    Nora Smith 14:48 

    Wow, that is so inspirational.  

    Caleb Wygal 14:52 

    They told me I would never be able to work a full-time job or do any hard labor or anything like that. If you know me, where I’m coming from, where I’ve been to get to this point where I can go talk to groups of people and entertain people just by just making stuff up. I mean, I couldn’t have asked for more. If the car accident hadn’t happened, I wouldn’t have asked for a better career. 

    Nora Smith 15:20 

    Wow. That’s a really cool story. Well going sort of off the last question, in a sense, what was the best and worst advice you’ve ever received in your career? 

    Caleb Wygal 15:40 

    Oh, that’s a good one. Instead of writing standalone books, write a series and have the books connect, like each book has its own self-contained story or mystery, but I have a storyline that connects them all together. And so, I went from writing individual books before I came up with this series idea where I had the main character trying to figure out, through the course of the series, what happened to his wife. Because his wife died two years before the series started, and he always thought it was of natural causes, but he learns through the course of the first book that it wasn’t natural causes. And so, he’s spent the next six, seven books trying to figure out what happened to his wife, and that was really what drew readers in, more than just individual mysteries. The best advice I’ve gotten is to write a series.  

    There’s a lot of bad advice out there. There’s a time where I spent a lot of money on something, I’m thinking about doing this again, because I’m just, I’m just a glutton for punishment. I spent $700 on a billboard advertisement that just got crickets and by that, I mean, that’s a lot of money for somebody like me, because I’m not John Grisham, I’m not some of these really big-name authors. I don’t have a lot of extra money to spend on advertisements like that, so I’ll put down $700 on a billboard ad for a month that did nothing, and then that came off to the advice of another author said, “Hey, I’ve done billboards where I live, and they work.” Well, good for you, probably because there’s so many billboards here in Myrtle Beach, nobody pays attention. They just end up being background noise. That was one of the worst pieces of advice, to get a billboard. 

    Nora Smith 18:05 

    Well, that’s unfortunate you spent that much money on that. 

    Caleb Wygal 18:09 

    Now you learn, and I am thinking about doing it again because I have another book coming out in May.  It takes place at the Legends Theater where you have all these impersonators, celebrity impersonators like Elvis Presley, Dolly, Parton, Tina Turner, The Blues Brothers, and Michael Jackson. So, they go to the theater, and somebody collapses on stage and dies. And that’s what they’re trying to figure out. 

    Nora Smith 18:35 

    Exciting! I’m going to have to read these books. I’m from New Hampshire, so I’m not originally from here, so I’ve never heard of them, and I’m very intrigued. 

    Caleb Wygal 18:47 

    You can get them at every bookstore in Myrtle Beach. 

    Nora Smith 18:52 

    Lovely. I will definitely have to read them, especially the new ones coming out. That’s basically all I have. Are there any questions that you wish I had asked at all? 

    Caleb Wygal 19:03 

    No. So when I go and give an author talk, I already know a lot about what I’m going to talk about. I’ve done it so much, and a lot of what I just gave you ends up being in my author talks.  It ends in some shape or form or order or whatever. I can’t think of much that you didn’t go over. Oh, maybe, like, how I really started writing books.  

    Okay, so basically, like I told you, with the car accident, I wasn’t able to work full time jobs, especially the first couple years after that. But my uncle owned a hearing aid office in Greenville, on the upside of South Carolina, and I worked for him for a while. Basically, I would sit in his office, behind a computer or behind a desk. This is 2003 or 2004. I would answer phone calls, schedule appointments for them, change hearing aid batteries and clean out the wax from hearing aids. But it was a really slow job. So, I read a lot of books. And I read so many books, I started to read in front of clients, and he told me one day that I couldn’t read books anymore because it didn’t look good for him or his business if I read books all the time.  

    So, there’s a computer on the desk, like I said 2003-2004, and it was not hooked up to the internet. There was no such thing as Facebook or social media or anything like that. There were no smartphones and so all he had on that computer was Microsoft Paint, Microsoft Word, and scaling software. So, I started writing short stories and here we are, 20 years later. That’s basically how it all started, out of boredom. 

    Nora Smith 20:58 

    Wow, that’s awesome. Well, I’m glad you had that question, because I did not have that written down, but yeah, that’s basically it. Do you have any professionals in the creative field that you’d like to nominate to be interviewed? And if nothing comes to mind right now, I’m going to send an interview press release form later, and there’ll be a little form you can write someone in. So, no worries. 

    Caleb Wygal 21:25 

    Somebody that might be interesting for you to talk to, her name is Kelly Burton. Kelly Capriotti Burton, another fellow author who originally moved to the area with her husband. It’s been like 10 to 15 years since they’ve moved here. But they came to start a theater where the Hollywood Wax Museum is, they were going to have a theater there. It was the Pat Boone theater. I don’t know some gospel musician or something like that, there was going to be a theater there. So, she and her husband, upped their family from Chicago, moved to Myrtle Beach, got in to start getting ready to start the theater, and before the theater opened, they shut it down. You must ask her.  

    She and her husband are both very, very in tune with the arts. He has a band. Her daughters are both in dance school. Performing arts, stuff like that. And she writes books as well. So, she’s somebody who’s multi-talented, and owns a business too. Have you ever heard of the Black Dog Running Company? They have one business in downtown Conway and another one on Farrows Parkway. But she owns that with another friend of hers, and she’d be a good person for you to talk to.  

    Nora Smith 23:03 

    Great! I wrote down her name. 

    Caleb Wygal 23:06 

    I can whenever we get off here, I’ll send you her email address. 

    Nora Smith 23:09 

    Okay, great. That’d be awesome. 

    Caleb Wygal 23:13 

    She’s somebody who’s super creative.  

  • Evelyn Berry

    Evelyn Berry

    “It’s just that when we’re conceptualizing art, we always think of it as something that has happened, but not something you can do in your own life, like in the current moment.” 

    Evelyn Berry, poet and educator from Columbia, SC, uses her voice to champion authenticity and queer Southern storytelling. Through workshops, editing, and her acclaimed poetry, she inspires writers to embrace vulnerability and speak truth to power.

    Interview

    Transcript

    Lexi Raines 00:00 

    Alli, okay. So, first just give us a little introduction to yourself. What do you do for work and where are you currently working from? Yeah. 

    Evelyn Berry 00:08 

    My name is Evelyn Barry. I was born and raised here in South Carolina. I am an author of a book called grief slut, which was published last year by sundress publications, as well as some chat books called buggery and glitter husk. I have another book coming out next year called Tea for tea, from a small harbor press. In addition to writing and publishing, I teach workshops at organizations, whether that’s a nonprofit that’s looking to bring me in for a workshop series, a literary festival that wants to bring me on for a panel, a conference where I’m going to do kind of like a masterclass seminar with students, either online or in person, as well As universities. Where I might come speak to the classes, lead a couple of classes, and then usually do like a masterclass in reading at that university. In addition to that, I am an editor. Yeah, I would say, big role, besides writer and educator, is as a freelance editor, so I work one on one with writers all across the country on their manuscripts. This might look like helping build better writing practices where we talk about how they can deepen their craft, or it might look like helping them navigate the like the world of professional publishing. How one seeks agents, how one seeks publishing opportunities, how you write cover letters and things like that, or even find out about these kind of publishing and funding opportunities. And then my day job, which probably comprises of, like, probably two thirds of all of the money I made last year, is as a library communications strategist. So, I work with staff at a pretty large library system here in South Carolina and help with employee communications that might include anything from drafting all staff emails to share operational updates, creating talking points to help staff talk to and discuss kind of interesting, relevant topics with our communities. This might be a new initiative, an art gallery. Maybe it’s something that’s happened in the news that we want to make sure staff are equipped to talk about, and also staff newsletters, so this includes a lot of blogs that feature staff stories’ this could be anything about a staff who really likes speaking, and it’s about their love of baking, or it might be about staff who run programs using tabletop role playing games, or sometimes like a Storytelling Festival that we’ve had at the library, things like that. So, anything kind of communications wise that might be shared with staff. I usually have a hand in, and I’m sitting on different committees for different projects. 

    Lexi Raines 03:23 

    Awesome. You sound very busy, but that all seems very exciting. 

    Evelyn Berry 03:27 

    It is very busy. It’s a full schedule. Yes! 

    Lexi Raines 03:32 

    I’m sure. So how long have you been writing?  

    Evelyn Berry 03:38 

    So, I’ve been writing since I was a kid, which I think is pretty common, though, I’d say probably started writing seriously around the age of 16, when I was that’s also when I started to publish in literary journals. I was around the age of 16, you know, both obviously in my like high school literary journal, but also in some community literary journals, and then a little farther afield by the time I got to college. I kind of started in high school publishing short stories and poems. I also used to write some articles and a semi regular column for like, a local arts alt weekly newspaper in Augusta. 

    Speaker 2 04:19 

    Georgia. Oh, that’s so cool. That’s all, that’s actually awesome. One of my first paid. 

    Evelyn Berry 04:24 

    Writing gigs, and I think I was just a precocious teenager. Very much precocious.  

    Lexi Raines 04:32 

    What’s one thing that you love about working as a creative in South Carolina?

    Evelyn Berry 04:38 

    In South Carolina, there’s a fairly close-knit community of writers. I think that one of our one of our strengths, is the small size of the state, both in numbers as well as geographically, which means that it’s really easy. Get to one another. I live in Columbia, so within two and a half hours I can pretty much get to any other city which offers a lot of really cool opportunities. When I started to write, I probably had no real business like teaching or writing book reviews, or, like, writing articles in magazines. But a lot of older writers took me under their wing and kind of believed in my work, and, you know, helped me navigate those processes, helped introduce me to new opportunities, and that was tremendously helpful. I don’t have, like, an educational background in writing. I did study English, and I don’t have an MFA, don’t have a PhD, but what I do have is, like a massive village of writing mentors throughout South Carolina and beyond. Who care really deeply about community, and so that’s, that’s a big thing I really love about South Carolina. It’s gotten to the point now where, you know, anytime I go to pretty much anywhere, no matter how small. I know someone there, you know, and I know someone I can grab coffee with, or who would be glad to have me over at their house and, you know, eat dinner their family. Just because, like, that’s kind of what the writing and the arts community at large is here, which is, is really beautiful.  

    Lexi Raines  06:26 

    It is super beautiful. I’ve heard a lot about that in my interview. So it is, I think it’s super awesome to hear that. It really is just a huge community. So, what does South Carolina bring to your work compared to anywhere else.  

    Evelyn Berry  06:43 

    I mean, I grew up in Aiken, South Carolina. I went to school in Charleston, South Carolina. I live in Columbia, South Carolina. Now I’ve you know, spent the majority of my life here in South Carolina. So. it’s kind of impossible for the landscape, the culture, the language, the stories of South Carolina not to seep into my work. I write confessional poetry which is often very biographical. So, the experience of living in the South, especially as a queer person, has kind of informed most of my creative work. Also, in the past, I’ve had the opportunity to work in different capacities in archives, as well as write in response to materials from archives, and it’s gotten me really interested in South Carolina history. I specifically am really interested in South Carolina’s queer history and the ways in which queer people have kind of fought for our rights here in South Carolina, whether that’s the like 1989 ACT UP die in at the state house, or the first Pride festival, which was only like 35 years ago, or, you know, even some of the more, like illicit parts of history, like the history of cruising down in Charleston, South Carolina, from like the sailors and things like that. So there’s all of these, like interesting stories, whether it’s like stories of resistance, or kind of sordid stories, or really fun stories. And I think people don’t think about that when they think of South Carolina, other parts of history. And I’m really always interested in what different spaces and places offer up in terms of their history. 

    Lexi Raines  08:39 

    I completely agree. I think South Carolina has, like, a very diverse history that, like, not too many people know about, like outside of those specific communities. So, I feel like just bringing out that research is super cool. That’s awesome. 

    Evelyn Berry  08:55 

    Yeah, it’s been super fun, especially, you know, I’m not an academic, I’m not a historian, so I get to have the freedom of doing things creatively, which gives you a lot of leeway with these things, which is, which is a lot of fun. How 

    Lexi Raines  09:10 

    Would you define professional or personal success in your creative endeavors? 

    Evelyn Berry 09:15 

    Um, I think that personal success, I think usually comes when you’ve written something that people respond to, that speaks to them. That might change how they think or how they feel, or just move them in some way. I would say the best kind of response that I’ve gotten from like books, is people I’m talking about what it meant to them, whether that it’s, you know, helped vocalize something about their own life that they had never seen on the page before, or that it helped them write something about their own life. Think, which I think is always super cool to see. So I think that’s kind of personal success, professional success, I think is a little bit trickier, because, you know, we do live in a society where you got to pay rent, got to have health insurance. So, I think that if you can consistently get projects and you know, say for poetry or novels, it’s consistently getting published, consistently getting invited to festivals and conferences to teach, so that you can kind of maintain a steady income, which is extremely hard to do because, you know, funding in the arts is very unpredictable. Some years you might, for example, get a fellowship, which I’ve done in the past. Like, last year, I got the South Carolina Arts Commission fellowship. And, like, you know, that’s, that’s like, $10,000 you know, on top of what I usually make. And it’s a big, you know, that that’s, that’s a huge thing for me. And then, you know, having to think of, okay, next year you’re not going to have that. Well, how are you going to make sure to maintain what you’re doing? Like, what will you have to do differently? So I think finding sustainability is really the key for professional artistic success. 

    Lexi Raines  11:27 

    Yes, I would completely, completely agree with that. So, um, this kind of goes along the same lines of that, what was your biggest fear when you first decided to pursue the arts professionally? 

    Evelyn Berry 11:41 

    Well, you know, I mentioned that I didn’t really study English. I really wanted to, I really, you know, when I was applying to colleges and high school, all I wanted to do was write. I wanted to write stories. I wanted to write novels. I wanted to write poems, plays, whatever I could get my hands on. And everyone kind of tells you that it’s a dead end, that it’s impossible. But I think that’s also because they don’t really know anyone who’s ever done it. It’s a weird thing, because, you know, we have, culturally, an idea of artists as something from the past, right? You know, when we think about if you ask someone their favorite artist or their favorite writer, they’re more than likely going to name someone who’s dead, which is not a problem. It’s just that when we’re conceptualizing art, we always think of it as something that has happened, but not something you can do in your own life like in the current moment. So, I think that was the big thing. Is just kind of like falling on my face. I’ll say I remember feeling so like defeated at one point. So, I had a I had my first novel come out when I was very young. So, I like signed a contract when I was 19, and then all came out when I was 22 which is like, maybe irresponsibly young to publish it, to be honest. And, you know, of course, like I was in college, I had this very romantic idea of what a right being a writer was like, I, you know, got to go to, like, one or two conferences and festivals and be like, here’s my novel. And then like, reality set in really fast, which was like, you know, there’s hundreds and hundreds and, you know, there’s 10s of 1000s of novels out there. And so now, just because you’ve, you know, published one, how do you make people actually care about that? How do you sustain that kind of momentum as well? I didn’t have anything else ready to go, you know, at that point, because I’d been college through that entire editing process, and it was a couple of days after, you know, it was months after the novel had come out, interest had already dried up. Like six months in, I’d stopped doing events, and I finally graduated college, which was a crazy kind of thing. And then I remember the very next day, I was like, working at this restaurant, and I was like, a busboy and a like, I like, came up on this table, and it was like a mother with her daughter, and they were touring the college from which I had just graduated, right? It just graduated from the Honors College or top honors, and I dropped the plates in front of them, like I, like, tripped and, like, dropped plates. And the mom looked down at me and pointed at me and went, see, that’s why you need to go to college. And I remember just being like, Oh no, crazy that I’ve, like, you know, thought that I have, like, reached this height, and you think that you’re going to, like, have a single success, or you’re going to graduate from college and then launch yourself into some sort of, like, career of miracle after miracle after just like, coincidence. Yeah, but it’s much harder work than that. So, I think that’s the biggest fear, was realizing that it would not be as easy as I thought, or that, you know, luck and coincidence can only take you so far.  

    Lexi Raines  15:18 

    An English major, actually going back to your first point, like, I was terrified to be an English major. I didn’t come into college as an English major. I was originally a computer science major, and I just hated it, like it was so miserable. And like, I’ve always really enjoyed writing and like reading, and so when I made that switch, I was so much happier. And so I feel like people saying that they don’t have there’s no jobs in English is very, very untrue, obviously. So I feel like just being able to keep your options open and look for those opportunities is something that’s really important. 

    Evelyn Berry  16:03 

    Awesome! Well, I mean, I’ll just say, in response to that, like, something that I would say to anyone who’s graduating with, like, an English degree, or say, like sociology, or any kind of degree that people are generally saying that doesn’t make money, there’s, there’s a lot of jobs out in the world that you’ve never heard of that actually need the skill set that you have, and the skill set that you have, whether it’s like writing and communicating clearly, is becoming more and more rare. I mean, I’m sure you see it in your own peers. Like the ability to write a like cogent and coherent essay about a literary piece without using AI is like a huge deal these days. I see it in, you know, my communications work all the time where, like, you know, being able to quickly and correctly write, or even knowing, like, the basics of grammar or the basics of sentence construction, that’s something I take for granted. I’m like, everyone, everyone knows that. Like, duh, everyone can but that’s not true. And the more that you kind of like work in the world, you realize, oh, actually, I do have a set of skills that might be really useful to some people, and my I might be able to leverage it in real ways. Yes, 

    Lexi Raines  17:24 

    I’ve, really noticed that. And I think coastal does a good job with preparing English majors to, like, really market their skills. So it’s awesome. Can you describe, like, a defining moment in your creative journey? 

    Evelyn Berry 17:38 

    You know, what’s kind of interesting is, you know, when you’re doing creative work, every Turning Point feels like the big break. You know, in some ways, I would say the biggest thing for me a big turning point. A couple of years ago, a mentor of mine encouraged me to apply for a National Endowment for the Arts fellowship in creative writing. So these are governmental fellowships that are given to 25 writers per year. It’s a tremendous amount of funding. And beyond that, it’s quite like an honor to get it is, you know, one of those awards that people recognize on a resume and will bring you in. And at the time, I didn’t have a full length poetry collection out. The novel had been kind of a flop. I was starting to publish in different places, but I still didn’t feel like a quote, unquote, real writer. You know, I still felt like I had failed to live up to that kind of potential, and there was a massive amount of insecurity around the fact that I never went to graduate school and never studied writing. The older I got, the further I felt behind my peers, despite the fact that, you know, I was reading the same books that they were in graduate school. I was, you know, having the same conversations, going to the same events, doing this in kind of community volunteering and getting involved in the literary community. So, you know, this sort of fellowship wasn’t a sort of thing that I thought someone like me was one supposed to apply to, because it would be a waste of time, right? That it would be something no one without proper training, no one without that kind of pedigree already would be able to get a fellowship like that. But I decided to apply. I applied twice, and on the second time I got it, it was, it was really life changing. I actually didn’t believe them when they pulled me on the phone that I had gotten the fellowship, yeah. And it was just really cool to, like, have that moment of like, okay, like, this is real. Like this is, you know, it kind of was funny because it eclipsed a lot of other failures, because it didn’t really matter anymore. It’s like, well, you have, like, this seal of approval, which sounds silly, like, you know, a lot of especially universities, they look for those. Seals of approval, right? And or before they like invite you to come teach, or invite you to come read. And sometimes when you’re able to get a fellowship or an award like that, it’s just the one thing that can help you kind of stand out in the crowd. And that was really a turning point for me. I think that I was able to take myself a little bit more seriously as a writer, I was able to demand a little bit more in terms of, like, what I charge from, you know, people who were hiring me and mostly it kind of gave me, like, the confidence to continue to actually say to myself, like, okay, like, this isn’t just something I do for fun. It is actually, like, my vocation. It is the thing I’m doing with my life is to write and share stories and share poems. Congratulations! 

    Lexi Raines  20:53 

    On that. That’s actually, so that’s awesome. So it was really great.  

    Evelyn Berry  20:58 

    Cool. Yeah, I think, um, it was kind of interesting. Last year, a like, some academic did, like, a qualitative study on, like, who got these kinds of fellowships, and I was the first one to receive that fellowship, I think, in like 30 years. Like, the last person who did it was James Dickey, and so it’s kind of like, yeah, like even that, like Southern writers, rural writers are, like, massively underrepresented for these fellowships. You know, the majority of writers who get them are people who are already well-established. They’re already teaching at major universities and things like that. So it felt really good to like represent for my state as well. And I didn’t realize that until someone pointed it out, and I was like, wow. Like, it’s kind of wild, because I know so many amazing artists and writers here who deserve support, sometimes ignored by like, the national art scene. 

    Lexi Raines 22:01 

    Yeah, that makes it even more meaningful. Congratulations again. Like, what is the best and worst advice you’ve ever received? 

    Evelyn Berry  22:10 

    Unfortunately, the best advice, and I think this goes for any creative path, is just do the thing that you want to do. What I mean by that is, I know a lot of writers who think, Well, I would love to write a novel, but before I can write a novel, I need to go take a creative writing class. Before I write a novel, I need to read 10 books about writing a novel. Before I write a novel, I need to like prove myself in some way, same with being an artist. You know, I will become an artist. I will start making art once I get to the certain point that it’s proved myself. But the only way that you can actually develop craft and develop as an artist, as a photographer, as an actor, is to practice that craft. And, you know, often practice looks like failure because you’re not going to be good at it at first, right? No one is no one is like perfect or no one is skilled at what you do first, and you still might feel inadequate years later, too. But once you start comparing you know how you’ve developed, you’ll see growth. So I think that’s really important as to whatever you’re doing to begin now, you know to not kind of wait for any kind of permission, to wait for any kind of degree or certification or seal of approval from anyone else, but just to start making and also start sharing that work, even if you don’t think it’s very good, you know, upload that photography to Instagram if you’re writing stuff and you know, you know, go ahead and send it out to literary journals. If it’s not getting published in literary journals, like print it in a zine. Share it with friends. Once you start to get into that cycle of creating and sharing art, you’ll kind of you’ll do some more often, the worst advice I’ve ever gotten, I think that the worst advice I’ve gotten is that one should separate, not write about politics. I think a very common thing, what used to be a very common thing in the arts, and especially in writing, was that, you know, people didn’t want to read, you know, quote, unquote, political stories or political art, because it was very heavy handed, which it definitely can be for sure. You know, we’ve all read work that is very heavy handed in that way. But I think it’s really important to think about why that advice is given and Who Gives it often. You know, the lack of politics is not. A lack it is just like a defense of the status quo. And so art that does not engage with values that might be seen as quote, unquote, political are still political. You know, they are. They’re maintaining a kind of status quo, a patriarchy of white supremacy, you know, kind of this, this, this kind of paradigm, right? That is seen as the quote, unquote norm or seen as apolitical when, in fact, it’s very political. All of our lives are very political. And as a poet you know, writing about like being queer in the south, it’s impossible for pretty much anything I write not to be viewed by others as political, even if I don’t mean it that way. And so I remember getting some advice, like definitely, from like, fiction writing mentors and teachers to kind of avoid, you know, talking to explicitly about politics, despite the fact that it kind of informs our every day, I feel like it 

    Lexi Raines  26:04 

    Would be hard to ever completely avoid that topic, because it makes up who you are. It makes up the community around you. It really makes up everything a lot, influencing you. 

    Evelyn Berry  26:14 

    Yeah? So that’s what? Yeah, exactly. It’s an impossible piece of advice unless you are, like, the single most privileged person in the world and are able to insulate yourself completely. 

    Lexi Raines  26:25 

    So, can you please walk us through a typical work day for you, like, what does your process look like, and what’s kind of expected of you on a daily basis? Yeah, 

    Evelyn Berry  26:33 

    Let me take you through kind of a general day that includes all of my different jobs. So I usually wake up at five in the morning, which I know is not fun to hear. If I have real energy, I’ll work out. Otherwise, I’ll go shower. I will say I this is so I mean, maybe it won’t sound weird, but like, you know, I’m not the biggest physical fitness person, but I do think that exercise and just moving your body, whether that’s walking or going to the gym or like playing a game with friends, actually can, like, help boost your creativity. It puts you in a better mood, and it helps bring you energy that doesn’t necessarily fade throughout the day. So I think it’s a really good way to get one’s mind ready to write after that. I usually end up coming home showering, putting on makeup, etc., and I will go right. So sometimes I write at home at my desk. More often, I will go to like a local coffee shop, and write for anywhere from one to two hours before work. And the reason I do this is just that I’m a morning person. It is like when I do my best work is when I wake up by the time like one o’clock rolls around, I’m a little less sharp, so I want to give the best version of myself to my creative work. Then I usually go to work at the at the library. So this usually looks like spending the morning, usually dealing with more immediate needs. So that might be helping write an email, helping finish up some projects, maybe being in meetings so often I will find, like, we have meeting rooms at the library, so I like to find, like, a quiet place have my like, noise canceling headphones, and just really dig into the deep work. So anywhere from one o’clock to five o’clock is when I do that kind of deep work for communications, that’s strategy building, or just something that’s going to take a long time to write. I will say I’m very lucky in that sense, like I have a job in which people generally leave me alone unless they need something or they’ll send me an email, so I get a lot of uninterrupted time to, like, think and sit, and I think that’s really important to kind of have, like, you know, I’m also totally allowed if I wished to, like, leave the library and just like, wander around, because that might help, like, write something that I need to write, and get me in the right mindset to do it. So, yeah, that’s generally what that workday looks like after work. I might do different things. So I help. I helped start a local collective here called queer writers of Columbia. We hold like write ins and workshops and open mics. So often, if that is happening, I will leave work and go grab something to eat, maybe with some of the friends from that group, and we will go and write together even more. Sure, generally in that setting, I’m actually not writing my own work. I’m usually helping other people navigate stuff, just a lot of moving parts. So it might be, you know, just mentoring people basically to get published or to seek opportunities. It might be going to support people at open mics. I’m at the point in my career now where, like, I don’t necessarily have to do those things, you know, like, I can get paid to go read poetry, so I don’t need to go to an open mic and, like, have that kind of exposure. But I think it’s still important to engage with like, everyone in your community, no matter like, level of development they’re at, because, you know, that’s kind of how I had any opportunity at all as a writer, is that someone took a chance on me and gave me an opportunity before I was ever ready for it. So that’s, that’s a big thing that I believe in, is, you know, encouraging people to say, hey, you know, you should really host this. And they’re like, I or teach a workshop, you know? And usually people say, like, I don’t have anything that I could possibly teach others. And I think that when you start doing it, you’ll be surprised by what you can teach others. Something else I really believe in is like, to not get, keep, like, publishing secrets. There’s a lot of norms around literary magazine publishing, wearing agents reaching out to bookstores that are not like written down in many places. You might learn them in an MFA program, but even then, probably not. So the only way to learn them is through trial and error or from just another writer telling you. So I’m a big believer in, you know, mentoring writers to make sure that their talent is not being unnoticed, that they’re able to develop and both within their community and beyond. Yeah, 

    Lexi Raines  32:00 

    So,it sounds like you again, you’re very, very busy person. How do you, like, create a good work life balance where you’re able to maintain both, like, your professional creativity and your personal creativity. That 

    Evelyn Berry  32:15 

    Can be hard sometimes. You know, I think one of the challenges that you run into, like I write for work, and so when I’m done sitting at a computer for eight hours, I don’t want to go sit at a computer anymore. So one of the things I do is prioritize my personal creativity. I think of that as you know, despite the fact that it doesn’t make me as much money, it is the thing that I want to give, like the best part of myself to, which is why I tried to do it before work, right? You know, I say that’s a typical day, but, you know, maybe going and spending time with other writers happens maybe once a week. You know, I’m also very conscious, and even more so these days of like self care, make sure to have time to myself. One of the huge benefits of working at the library where I work is that it has a big emphasis on work life balance. So we have open PTO, which means we can basically take as much PTO as we need. I’m able to work from home one day a week, which is where I am now. I’m not at work right now or not at the workplace. So, you know, it allows the flexibility, which is really great because, you know, I work with people, with families who, you know, need to like to pick up their kids from school in the middle of the day or drop their kids off at daycare. And it’s really nice to work for both a organization as well as for a manager who cares about your personal well being like, beyond anything else, like the actual parts of my job, sometimes they’re fine, like, I like writing articles, but a lot of it’s very boring. It’s very boring writing. It’s very technical, it’s very straightforward, but that doesn’t really matter to me, because what’s more important is that I’ve chosen a career that can sustain me enough that I have the energy and the time and the ability to pursue my creative passions. So for example, like last year, I went on book tour for grief slut. And, you know, I was able to take, you know, several days off, sometimes weeks, or like, a week at a time, to go travel around the country and tour this book. And it was really important to have support from the organization. Person I was working for. And not everyone has that. So like, you know, if, again, you know, if I’m would give advice to someone, I’d say, like, you know, think about the values of the people for whom you’re working, because they will also, you know, sometimes help shape you will they see, like, your art career as something that supplements them, like it’s like something that they’re very happy about, or do they see it as a rival for their time? And so if you can find someone who supports your art as well as your livelihood, it’s a really beautiful thing. I agree.  

    Lexi Raines  35:39 

    That is, I want to find would be an amazing opportunity for a lot of people. 

  • Madison Wu

    Madison Wu

    “The best outcome is when I’m not worried about how it’s going to be professionally, we need rawness, weirdness, and vulnerability.”

    Madison Wu is a self-employed author based in North Carolina, crafting poetry, fantasy, and contemporary stories centered around inclusivity, vulnerability, and self-discovery.

    Interview

    Transcript

    Nora Smith

    Thank you so much for taking the time to speak with me. I’m super excited. So just to get right into it, what do you do for work and where are you currently working from? 

    Madison Wu

    So where am I currently working from? I work from home. I work from my room most of the time. And what do I have to work? I write. I write literally anything that I can think of, usually stories of some of some sort.

    Nora Smith 

    So cool. Do you work for yourself, or do you work for a Smart Company at all? 

    Madison Wu 

    Yep, I work for myself. I am hoping to, um, become traditionally published in the future, but I am currently self employed.  

    Nora Smith 

    Awesome, awesome. Um, how long have you been doing that for? 

    Madison Wu

    Since 2022 so I started my first full book manuscript in 2022 and and then I just didn’t stop. 

    Nora Smith 

    Awesome. What kind of, what kind of like, what kind of the genre do you write? 

    Madison Wu

    So poetry, right now, my only publish published work is poetry. I have a poetry book that I started writing because I saw something that said, if you’re afraid to get published, write 100 Poems and publish it on Amazon for free, and then you’ve been published, and you can’t tell anyone that you’re afraid to put your work out there anymore. And what was supposed to be 100 Poems turned into a lot more than that. I can’t remember the exact number, and what was supposed to be an ebook with a cover made on whatever free version of Photoshop ended up being an actual book that I self published through Kindle Direct. And so there’s that my one of my manuscripts that I have finished is fantasy, and I am currently working on a contemporary piece. I really like to explore genres. I really like to not fit myself in a box. I’m also working on a Spotify as a plot for a James Bond esque type thing that I want to do. But more than genre, I like to focus on themes. So themes like diversity and inclusivity, and the one I’m working on right now is is really about is really about being a woman in a man’s world and growing up and getting your first job and all that kind of stuff? 

    Nora Smith 

    So cool, so cool. I’d love to read some tone time. What is one? Do you have one specific thing that you love about working in a creative field, specifically in South Carolina. Like out of all the places you could be, is there something that you love about being in your specific area?

    Madison Wu 

    I think the thing that I love about my specific area is that I actually am located in North Carolina, but like most of my community is in South Carolina, so the I think the people that are around me, even though I don’t even if they aren’t in The creative community, or they don’t work in creativity themselves. They are so supportive. I don’t know if that answers the question. I can’t. No, that’s great. That’s great. I think that when you’re a writer, you’re constantly exploring the world and constantly meeting different people, and learning about different things, and being able to take all those experiences and put them into stories is such a fun thing. 

    Nora Smith 

    Yeah, great, great. I love that. Do you think the area has contributed in any way to your work, like has it had a unique influence of any kind on the work that you do. 

    Madison Wu 

    Um, I think that I live in, I live in a an area where if you go 30 minutes north, you hit the city, and if you go 30 minutes south, you hit rural area, and I think that, I think that you know, for me being I’m Asian, American, I’m disabled, I’m I’m part of the LGBTQ community, all those things. Things, and the lack of representation that I generally see just around really contributes to me wanting to put more representation out there. But it also when you find those people in the area, makes it and they’re excited about that kind of stuff. It makes it really cool and really fun and really special. 

    Nora Smith 

    Yeah, I Yeah, that’s a great way to go about that, to look at that, to have it turn it in or inward, or do something great. So this is kind of a similar question to sort of what we were just talking about. But do you have, like, a specific way that you would describe the local community around you?

    Madison Wu 

    Um, the local community around me, or the local community that I live in? I feel like those are two different things.  

    Nora Smith

    Oh, I would just say, like, the local professional, like, who you work with, the people who you kind of, if you have any, like, networking you know, other writers, that sort of ordeal, just like the general census of, like, your relationships with, like your other professionals, if you know any people, maybe, 

    Madison Wu 

    yeah, so, um, Actually, my, my cousin is about she designed my, my book cover, and she’s just been, like, super, super helpful and in that, and just being a creative presence. And she, she’s about to graduate from Clemson, wow. And she, she’s a she does graphic design, and being able to work with her, because our our families, our families, are not from around this area, so being able to work with her is really cool in the fact that it was, it’s say, away from home connection that makes any sense.  

    Nora Smith 

    I totally get that. I totally understand exactly what you’re talking about. Great. How would you yourself define success? Like, what points have you reached? Or what points do you think you will reach in which you feel you’ll be like, Oh, this is it. I’m successful. Do you have any examples of that? Or how would you define that? 

    Madison Wu 

    I think that, for me, I think success is finding joy in what you do. And I definitely, you know, I think there’s, like, there’s, there’s little things of success everywhere. When you reach a word count in a book, when you reach a stage where you’re, you know, ready to start working with other creatives so that you can take your work a step further into the world. I also think that there’s something really successful about connecting with people through through anything pretty, through art. So I remember my, uh, someone had, uh, gotten my poetry book and actually told me that they got extra copies because they liked it so much they wanted to be able to keep extra copies in their car so when they go to different places. If they meet a cool person, they can give them my book. 

    Nora Smith 

    That was, yeah, I was like, Oh my God, that’s the cool like, that is the coolest thing ever. I think that’s I would love that. I’d be like, oh my goodness, really. Okay, great. Um, so did you have any really big fears when you decided to pursue a career in the creative field? Or what if you had fears? What was your biggest fear? 

    Madison Wu 

    I think my, my biggest fear that I’m still getting used to is criticism, and not from a not from a like, oh, I don’t want to learn more. I don’t want to explore more. But I think that anytime anyone does anything creative, it puts you in a vulnerable position. It’s like, if you really put your your heart and your soul into your art, and then someone says something bad about it, from a a perspective of not understanding the artwork for what it is. Um. You know that that’s hard, and I think that that will I think that’s just something that is constantly present in life, and I am slowly but surely always working on on closing that gap until one day I can just be like, I’m writing whatever I want, and I don’t care what anyone says, 

    Nora Smith 

    right, right? Yeah, criticism is hard, especially with art. It’s so it’s so vulnerable. And you you know, it’s so scary doing stuff like that, it’s actually terrifying. So have you had a defining moment in your creative journey, like a particular project or something that had a specific impact on you, that really showcased your creativity. 

    Madison Wu 

    Oh, god. Oh gosh. That’s how do I pick one?  

    Nora Smith 

    You didn’t give any of them all. 

    Madison Wu

    I think so I had to, I I had to stop going to school because of my disability, and that was really hard. And the moment that I decided, like, okay, you know what? That’s fine. I’m gonna give up science, and I’m gonna do art, I’m gonna do that. I think that that in itself, was a defining moment. I think it’s, it’s the moment that, the moments that I decided things, um, when I decided that I was gonna publish a book, when I decided that I was gonna start writing a contemporary novel, because I never pictured myself writing a contemporary novel. I think all those moments of stepping into something that was uncomfortable. Great, anything. 

    Nora Smith 

    Oh, sorry, were you gonna say something else? 

    Madison Wu 

    Oh, no. Just like any, anything that involves stepping out of the comfort zone is definitely great, great. 

    Nora Smith 

    So going into the kind of artistic, creative career field, what was the the best and the worst advice you’ve ever received from someone? 

    Madison Wu

    The best advice that I’d ever received was to make bad art and make it often, um, I think that we focus on perfection so much. And when you’re sitting there staring at a blank computer screen or a blank piece of paper and you’re trying to put the words together in the perfect way, it just slows you down. And as soon as you as soon as I was like, You know what? Throw everything out the window. Throw all the grammar rules ever like, you know, plotting all that, throw it out the window, and I just wrote, and I allowed myself to be myself. Best advice ever received, right?  The worst advice I’ve ever received, gosh, feel like, I feel like that’s that’s hard. Because I feel like even if a piece of advice doesn’t work, it’s valuable for me to learn that that doesn’t work. Yeah, I get that. That’s really hard. Maybe, oh, I think the worst piece of piece of advice is you’ll only feel good if you go viral. I think, like you know, you can, you can make as many as many social media posts as you want, but it’s more important to focus on, on the actual art. A lot of times 

    Nora Smith 

    I agree, I agree. So if you could please just walk me through your typical work day. What does your process look like and like? What kind of schedule do you have for yourself with your work like on a daily basis? So 

    Madison Wu 

    I usually, I get up, I take care of my dog, and then I come upstairs, and I sit down, and I typically try to get myself into the writing mood beforehand. So usually, when I’m, you know, when I’m taking care of my dog or eating breakfast, I will, you know, either look at Pinterest or listen to a playlist that I made that reminds me of a character, something like that, to just kind of get everything brought up, um and then, uh. I sit down, and I usually have a timer. I don’t like to let let myself write for more than 10 minutes, because if I do get stuck just staring at a screen and time just passes. So if I can’t, if I sit down and I can’t seem to get something down, I stop and I go do something else. I go do a chore, or just literally anything else, and then I come back to and then after that, I come back to it, and I usually right until about 11 o’clock, and then I train my dog and take a lunch break. And then my afternoons are usually depending on how I feel. Sometimes I sometimes I will write in the afternoon, sometimes I won’t, but I do really enjoy after dinner, getting in bed and sitting in bed and writing. I’m the most productive writing at the end of the day, I feel like the pressure of the day is off. Yeah, I just get to, like, put everything into what I want to do. 

    Nora Smith 

    I totally understand that. So with kind of your creativity and artistic skills being a part of your professional career. How do you separate creativity from like professionalism, like art and like enjoyment from like, what you like your career? 

    Madison Wu 

    I think the beautiful thing about art is that you you don’t have to, I try to help out my friends with little things like, admit, like administrative work or little things like that. Because I, I have friends who own their own businesses and, you know, I just, I help them out with that kind of stuff. So I feel like I’m doing a job and that kind of, you know, sidetracks to me being able to be like, Okay, that’s my job. Now I get to work on my calling and going in to going into anything creative, kind of reminding myself that the best outcome is when I’m not worried about how it’s going to be professionally, because we already see too much of that we need. We need rawness and weirdness and vulnerability, and that’s what the world needs. Kind of a cliche answer, 

    Nora Smith 

    but no, that’s good. That’s good. That’s good. Do you have any advice that you would give someone going into your field, wanting to become a writer or an author. 

    Madison Wu 

    Don’t let whatever one says scare you. I think that there’s a lot of pressure nowadays about writing to the market, or, you know, needing to feel like writing has become more about how much money things can bring in than the actual art of writing, and I think that takes away so much of the humanity of of writing and story storytelling in any capacity, and so not worrying about that, because when you focus on, oh, this is what I want to do, because this is what feels right, that’s when you reach Another level.

    Nora Smith 

    Great, great. That’s some great advice. Do you have any questions that you wish I had asked at all? 

    Madison Wu 

    No, those were all amazing questions. Great. 

    Nora Smith

    Do you have any creative that you would like to nominate to be interviewed at all, anyone that you know in the field? 

    Madison Wu 

    I think I’m going to say my cousin Natalie Bell. I was thinking of her, yeah, she, she’s amazing, she’s she’s amazing, she’s so talented. She’s so wonderful to work with.  

    Nora Smith 

    Okay, great, great. This has been great. I’ve had such a great time talking to you. 

    Madison Wu 

     Yeah, thank you so much. This was awesome.  

    Nora Smith 

    Yeah, thank you.  

    Madison Wu 

    You did a great job. I can’t believe this was your first interview. 

    Nora Smith

    Thank you. Well, so did you.  

  • Kelly Moran

    Kelly Moran

    “Success is all dependent on every single individual’s definition… You have to define what that goal is for you, because it’s going to be different for everybody.”

    Kelly Moran is a multi-genre author and founder of Rowan Prose Publishing, based in York County, South Carolina. Since her first book was published in 2005, Moran has authored over 30 titles across paranormal romance, contemporary romance, and light horror.

    Interview

    Transcript

    Emma Plutnicki  00:02 

    So to start, what do you do for work, and where are you currently working from? 

    Kelly Moran  00:09 

    I live in South Carolina. I’m in York, up in the north-central area, not far from Charlotte. As an author, my first published book was in 2005, and I’ve been publishing it ever since. I mostly write paranormal and contemporary romance, but I do have a horror persona as well, who writes light horror books. And in 2023 I started my own small press publishing company called Rowan Prose Publishing, also based out of York. And right now, we’ve got a little over 50 authors. 

    Emma Plutnicki  00:57 

    And so how long have you been doing each? Author you said since 2005 and publishing since 2023? 

    Kelly Moran  01:05 

    I want to say 2005 was my first published book. That sounds about right. But really, in essence, I’ve been writing since kindergarten. I always wanted to be an author, but I didn’t always know that’s what it was. You know, I get these ideas in my head, like I want to be the president, or I want to be a US gymnast or whatever, and I realized it was more the story I was interested in, than, you know, the actual job title. So I always had a creative mind. Other people sit and watch movies or do things, and 10 ideas for a new book pops up in my head. I can’t tell you how many titles I have, like 45 maybe, and I’ve been traditionally published with Berkeley/Penguin, larger publishers like Entangled and Kensington, and then I’m also I’m what they call a hybrid author. I also independently published some of my own work. I have foreign translation rights in seven different countries, and I learned a lot about marketing and design amongst other things. That kind of persuaded me to start Rowan Prose Publishing, because I would get a lot of authors who would ask for advice. So, we’re getting a whole different side of publishing and writing and things like that which never would have been seen before. So, you got the Big Five who are publishing what they want to publish, what sounds good, what’s trending. But a lot of them are not taking on what readers are necessarily looking for. They’re not taking a chance on the smaller authors, debut authors, who are just starting out. They don’t want to put a lot of time and effort into helping an author build a career or working really hard on developing a book to the best of its ability. But unless you’re a big name, a lot of publishers, even with agents, aren’t accepting new and debut authors. I got into conversations with an author, and I’ve been friends with her for a very long time, and we were discussing how can we do this? It was a big undertaking, a huge undertaking, but we’re showcasing a lot of authors that you would not see on shelves elsewhere. You know, you would never have heard about these great, amazing, wonderful stories that bigger publishers don’t just want to take a chance on. And because we were by authors, for authors, we wanted to make sure we were not only showcasing new talent, but using new and innovative marketing techniques that some other publishers don’t. We give our authors a lot more freedom than some other publishers would. So, it was a big undertaking, but I’m really glad we did it. We have some really, really amazing talent. 

    Emma Plutnicki  06:03 

    And is the is the talent that you work with from South Carolina? Or is there any influence of South Carolina within your work, whether that be the clientele or any influence that the state has on your writing? 

    Kelly Moran  06:19 

    In my own personal writing, yes, I have. In my, fact, I’m writing a southern romcom series right now that’s been contracted with Germany for foreign translation. For Rowan Prose, yes and no. We’ve had some really great output from independent bookstores and libraries. I don’t think we have a South Carolina author right now. Publishing is mostly a virtual entity. What I would love to see is more of the colleges and whatnot, like what you guys are doing, showcasing how to properly do this. I mean, there are so many young adults who were me once, who are like, I want to do this. And it can be very dejecting and demoralizing. And it’s, it’s, I wouldn’t want that for anybody. One of our authors, in fact, is based out of Louisiana, and is only 20. She’s in college right now.  

    Emma Plutnicki  08:02 

    Amazing. And within a creative career, I mean, it can be very difficult to figure out what your niche is and also how to find success. So how would you define professional success? Is it the number of books you sell, or is it kind of just something within you of like bringing your words to the page. What does success look like for you, both personally and professionally? 

    Kelly Moran  08:27 

    I think, to be honest with you, success is all dependent on what every single individual’s definition is. Several of my authors are like, I would just love to see my book in a library, and they will be happy for the rest of their life. Some want New York Times and USA Today bestsellers. Some want to be Stephen King or Nora Roberts and be a household name. For each individual person, you have to define what that goal is for you, because it’s going to be different for everybody.  

    Emma Plutnicki  14:15 

    Yeah, no, it makes sense. Did you have any fears when you were starting as an author, or any fears when you started your publishing company? 

    Kelly Moran  14:23 

    Oh my gosh, yes, and I still do to this day. I’ve been in this business for 20 years. A lot of it now is fear for my authors. Like, I remember getting that first bad review. Having somebody navigate that with you when you’re first starting out makes all the difference. It’s kind of like hand holding. Not every reader picks up the same book. They always say to grow a backbone, but, in my opinion, if you grow a backbone, you lose a lot of that emotional edge you can put into your writing. You know what? Cry about the bad review. Drink a glass of wine and start again. That’s all you can do. I mean, one of the funniest things I like to tell my authors is, if you look up on Google the reviews for Stonehenge, it’s got an average 2.5 to a 3-star review. So, look at it that way. There’s going to be people out there who are going to hate, and all you can do is keep going, because for everyone that does, there’s 10 that don’t. It’s easy to say grow a backbone, sometimes you get tougher skin out of it. But that’s what always scared me. I think about that every day, and I think about all my new debut authors and how they’re going through that right now. I tell them the same thing: you’re going to get bad reviews, but you’re going to get great ones, and you’re going to build great readers, too. I think a lot of what they fear the most: rejection and failure, but failure is just like success.  

    Emma Plutnicki  17:43 

    Yeah, that must be pretty cool to look back on. But has there been a significant project that you’ve worked on throughout your career that really stands out as kind of the pinnacle of your creativity, or just one project that has had a significant impact on your life?  

    Kelly Moran  18:02 

    I don’t know if there’s one project in particular, because especially for an author, it’s the little things like, oh my goodness, USA Today reviewed me, or I just won this award, or I’m a finalist in this one, or you collaborate with other authors sometimes to write a compilation and anthology. As a matter of fact, one of my other big pieces of advice is to join a writer’s group, because they have publishing professionals, editing professionals, cover design professionals, indie authors, and traditional authors. And you’ll learn a lot by going to conferences. And some of them are virtual. Some of them are in person. I remember, I think, probably my most pivotal moment that I can think of is I had written and published two or three books with some small press before this happened, and I had written this book, and it was very emotional, it kind of bordered on romance and women’s fiction, but it was a romance, and one of my author friends who I met at a conference had said, why don’t you try submitting it to my agent? I’m like, I don’t know. Okay, let me try. I had hit up hundreds of agents before in some of these previous books, and I didn’t have the reader following. I didn’t have that experience. Most of them didn’t pick me up. So, I did. I submitted it to her agent. She loved it, and that was my first mass market contract. That was my first I’m in every bookstore. That to me, I think, was the most, to date, eye opening and pivotal experience I had, because not only did I get a mass market contract and these books were everywhere, but it was also a two-book deal. That was my moment. So that would probably be the one that stands out the most. 

    Emma Plutnicki  21:57 

    Yeah, that’s pretty special. So now, a typical day, what does that look like for you? Do you spend a certain amount of time in your day writing? Are you more on the publishing side? What does a typical day look like? 

    Kelly Moran  22:10 

    It depends on what contracts I have for my writing. At the time, Rowan Prose ate most of my time, and I’m happy to do it. I mean, I love what I do. I’m literally living my dream. I wake up when I feel like it, though it’s usually six o’clock in the morning. I check on my authors, and I check on our social media. I post, but it’s a big balance. Here I have all of these responsibilities, and I don’t want to let my authors down. So, there’s that, and then I have my own books to make sure I maintain for my readers, and I’m still following that dream, and I do still have many foreign translation contracts that I fulfill every year. So what I like to do is start out with, you know, something slow in the morning, I always do our social media accounts, make sure we’re posting, doing things, checking email, and then from there, I like to get into whatever edits we have for our authors. Make sure everybody is doing okay. We’re ahead of schedule, and I’ll usually do two to three hours of writing in the late afternoon. We have three interns who are amazing, who help me out when we get backed up, and two other editors beside me. One of them is an author, the other one’s a blogger earning a bachelor’s degree in journalism. We try to make sure we have a balance between work and whatnot. 

    Emma Plutnicki  24:25 

    We maintain that, because I’m sure working from home doesn’t make it easy to separate the work from just your normal day-to-day life, and I’m sure creativity strikes at different times of day and night. So how are you able to kind of have time for your work, and then also have time for yourself? 

    Kelly Moran  24:43 

    It’s really difficult. You have to be very detail oriented. I have a number of my writers who have day jobs, and then they write at night, which is what I used to do. And for me, I’ve always been obsessively organized, would probably be a good way to put it. So, I have schedules. My schedules have schedules, and those have post-it notes that have their own post-it notes. I make myself follow a schedule, because if I can’t do that, then things go crazy. You just have to set boundaries and stick to them, and set a schedule and stick to it, especially if you’re working a full-time job away from your writing career or your publishing aspirations. A lot of people feel really bad because they go to three days without writing or typing something on a page, but you can’t fix a blank page. I mean, writers probably have one of the best and toughest jobs. 

    Emma Plutnicki  27:06 

    Yeah, it’s hard.  

    Kelly Moran  27:10 

    I mean, unless you’re an actor or a journalist, what other job is there where, when your day is done, every single person in the world can leave a review about you. I mean, it’s cutthroat. Let’s say you’re a mechanic, right? Imagine going to the shop every day and you’re changing brakes and oil and transmission work, and then every person whose car you fixed then went on to the largest platform on the planet and says, “One star.” I didn’t like his overalls. That’s how it is. 

    Emma Plutnicki  28:05 

    I can imagine you must have tough skin to, you know, brave in those reviews? 

    Kelly Moran  28:12 

    A dream is a dream, and that’s just one of the things that a lot of people need to take into consideration. A lot of authors don’t even read their reviews for that reason. They don’t even look at one of them. I will, on occasion, pop onto Goodreads or Amazon, but I try not to anymore.  

    Emma Plutnicki  28:35 

    Oh man, oh my gosh, yeah. I don’t know if I could, uh, restrain myself from reading them. But, um, perfect. Well, just as we wrap up, is there anything else you’d like to add about your career advice or anything like that? 

    Kelly Moran  28:51 

    Follow your dream? It’s the cheesiest, most cliche thing out there on the planet. Learn your craft, join some writer groups, meet a couple of writer friends, and they don’t have to be in your area. I mean, in this day and age, zoom, or, you know, Facebook chat or whatever. Meet some other authors. Learn how it’s done. We do get a lot of authors who don’t even bother reading our submission page before they send it to us, and I’m sorry, but if you can’t take the time to at least think about what we need from you to submit, then that tells me you’re not going to be open to the other things that need to be done later on. When you’re submitting to agents and publishers, follow their guidelines, because every single one is going to have something different. Think about what your goals are. If this is something you want to do, definitely think about the degree you are earning and how you can get into that world, earning a paycheck while you’re working on your book, while you’re working on submitting and any of things like that. That would be my best advice. I had, I want to say it was something like 80 agent rejections before I got mine. And yeah, and I’ve had a number of small presses all the way up to big five rejections, and most of those came from the series that got me the Spiegel bestseller in Germany, and lots and lots of royalties afterwards. And when you’re stuck, move on to something else. We’re authors, we’ve always got something going on in our heads. Don’t feel dejected, because this is one of the toughest markets to break into. 

    Emma Plutnicki  31:37 

    That’s great advice. Thank you so much. I really appreciate the time and words of wisdom. I’m sure this will definitely help some people who want to become authors in the future. So, I really appreciate it. Thank you. Bye. 

  • Megan Koon

    Megan Koon

    “Everything I produce could only come from me, and so it is a personal contribution.” 

    Megan Koon is an editor, coach, and author Megan Koon is on a mission to help others tell the stories only they can write. 

    Interview

    Transcript

    Megan Koon  00:02 

    So to start, what do you do for work and where are you currently working from? So for work, I am a professional writer, a writing coach and an editor, and I work from Simpsonville, South Carolina. 

    Emma Plutnicki  00:18 

    Nice and how long have you been doing that for? 

    Megan Koon  00:21 

    Well, I’ve been a professional writer at least part time for I guess, I published my first novel in 2019 so around that time, and then I recently in November, decided to go full time with professional writing, writing coaching and editing and all the good storytelling stuff. Nice, exciting. So what is a typical day look like for you? What’s expected of you, and what do you got into on a daily basis? So a typical day for me is, well, I have children too, so I get up going, but then when it becomes time for professional work, I find a place to work that is not my house, because I am not a productive person in my home. So I like to work from coffee shops as a writer. It’s great to be immersed in different kinds of people and hear conversations and see dynamics. So I really like to work from coffee shops, sometimes the library, if I need to lock in, but so I’ll go to wherever it is I’ve decided to work that day, sometimes outside as well, and then I usually spend a couple of hours working on a piece that I’m editing. Often that’s followed by a meeting with whoever I’m editing for. I just recently finished editing a or- developmental editing a young adult novel. So I met with the writer recently, and then I take a break for lunch, and then I like to spend my time writing my own stuff or working on podcast ideas, because that’s something new that I’m working on and yeah, and then often in the late afternoons, after school. I also work with kids. So I will go and work with kids. I work with kids who who have dyslexia and dysgraphia, so they struggle to read and write and so I’ll work with them after school, typically. So that’s, that’s my day. It’s a whole bunch of words. 

    Emma Plutnicki  02:21 

    Yeah amazing. And so you put on a lot of hats throughout your day and have to deal with your family and everything. So how are you able to maintain a healthy work life balance? Because I’m sure also creativity strikes at different times. So how are you able to manage that? 

    Megan Koon  02:38 

    Yes, that’s a really good question. And honestly, that is an acquired skill that takes time to figure out, because you’re right. Like creativity strikes at random and often inconvenient times, which is one reason I always have my notebook with me. I have a notebook with me at all times, everything, everything’s in here, and so that way I can scribble down or write something or make notes as I go, no matter where I am. But I think that most importantly, when I first started doing this work, I really overbooked myself. I was taking on clients right and left. I was so concerned about making enough money to support myself, that I was just like grasping for people, and then I realized that that was taking a toll just on me and my mental health and all of that. And so I keep a pretty standard schedule every day, like there are blocks of my time, just like anybody else would go to work, I block off segments of my time. This is when I work on this. This is when I work on that, and I try to keep to those unless something comes up. So I think that having a regular schedule, even though this kind of work is more freelance and, you know, I report to myself, I still block off those times, and that’s been really helpful. 

    Emma Plutnicki  04:02 

    Yeah makes sense. And is there any like local professional community in South Carolina that you lean on? Is there like a group of authors or anything like that? 

    Megan Koon  04:12 

    Yeah, so, so there are, there are many groups here. I have just a group of local writers that I have a writing partner who I’ve been writing with for years. She writes screenplays and does short films. I write novels, but we, I mean, we both, we’re both storytellers, so I’ve been working with her for years. And then I also am part of a local group with poets, novelists, playwrights, who just get together, and support and accountability is important too. So there is a lot of local support here. There are certainly national organizations that I could belong to and subscriptions that you can have, but I’ve really found so much validation and support just here in the community, you just have to, you have to seek it, because sometimes these kinds of of groups are not advertising themselves out in the community. So. Yeah, makes sense. And along the way, have individuals in that community, or maybe family members or any other mentors given you any advice along the way, whether positive or negative? Yeah, so so both I have certainly being in a creative field. There are plenty of folks who, for whatever reason that I certainly will never understand, don’t see this kind of work as as valid as something like I was a teacher for 20 years, so as something like that, or where I go somewhere else, and I report to someone, and I do my work. It’s hard for people who are not creatives to conceptualize what it is that I do and and why it’s important and like how I support myself. So certainly over time, I’ve had people give advice out of the goodness of their hearts, but with an obvious non understanding of what I do, why it’s important. But also, I’ve gotten some great advice from those that I’ve worked with, whether it was my novel that I published, and I knew something was missing from it, and I had a friend read it and said, “Oh, well, obviously it needs this”. And I’m like, oh yes, obviously it does. And then I put it in, and then we got published. And then also friends in the writing world who are also more astute in like, marketing areas who have said, “Yeah, you should absolutely start this podcast”. Here’s how you should do it. Here’s how. There’s some tiers. So the thing about creatives, too, is that we bring a lot to the experience, beside, just, besides, just whatever our creative ability, like our creative talent, is. I mean, I’m a writer, but having been a teacher for years, I’m a great communicator. I can help explain things. Some of my friends who are writers have marketing backgrounds or, you know, all kinds of things. And so that’s the nice thing about a community of creatives, is that we bring a whole lot of experience to each other. 

    Emma Plutnicki  07:21 

    Yeah, for sure. And so when you you were a teacher, and then you decided to become a full time author. Did you have any fears when you made that switch? 

    Megan Koon  07:29 

    Yes, it was terrifying, because as sure, you know it’s it’s regular hours, it’s a regular paycheck. I loved teaching. I loved what I was doing. I taught English, surprise, surprise, and I loved doing that work, but I also realized that I was so busy and I committed so much of myself to that work that there was no time for this part of who I am, and I have, since I was teeny tiny, I have known that I am a writer, it is what I am supposed to do. I’m supposed to help other people write, and I did that as a teacher. But, you know, in addition, there were so many other responsibilities. So really, I feel that I was really nervous, but I was taking the bits of my teaching career that I loved the most, and I think are the most important, and deciding to make all of that the absolute focus of my time, and also to be able to devote more time to my own creativity, which just makes me a happier, healthier person. But I was certainly afraid, because it sounds and to my family, it also sounded like this unstable thing, because there are no set work hours. There’s no cont- like one contract that I sign, and so there was some nerve in that. But I’m a person who- I truly believe that if you know yourself and you know what gifts you’ve been given, and you feel compelled by those and you’re using them for good, then the universe will help you make your way. And so I took the leap and and I mean not to say that there haven’t been bumpy times where I’m like, “oh gosh, really is that that’s that’s the amount of income I brought to our family this month”  or “why can’t I find more clients right now?” And there’s certainly those moments, but I have learned through this experience that because I am doing what I am supposed to do, things are shaking out, and not even just shaking out, but thriving now, so yeah. 

    Emma Plutnicki  09:34 

    Amazing. So although you may have those bumps in the road, has there been one project that you’ve worked on that has had a significant impact on you, whether it showcased your like, peak of your creativity, or just continues to leave a lasting impact on your life? 

    Megan Koon  09:52 

    Yeah, that’s a great question. So there are certainly projects that I’ve worked on just my own writing novel writing that I, I love them, I haven’t complete. They’re finished, but not finished. So I have not submitted them for publication or anything, but I I feel very they feel very organic for me and very defining. But I would also say that part of what I do with as a writing coach to help other people write their novels or poetry collections, all kinds of things. Is a book that I just finished, I just finished doing an edit, and now the author has hired me into a writing coach retainer. And as I was working on this book, I this was when I was certain, like, this is exactly what I should be doing besides my own writing, I already know I should be doing that, but I love this work. I loved reading his work, and I loved being able to being able to make big suggestions. It was developmental editing, so I basically went in there and said, “Hey, you have two books here. It’s not one book. You’ve written two, and so we need to chop it in half and do all this”. And I felt so- it made me feel very confident myself, because I was certain that I was correct in all of these things, and I knew that I was helping, and he was so receptive, and so that that project was very affirming, that I not only do I know that I have gifts for writing and I know that I can help people write, but that I really can help people with their their their own career and life defining projects, and that’s awesome.  Yeah and so do you feel, I mean, in a creative field, it’s hard sometimes to know what success looks like. So how do you define professional or personal success? Is it moments like that where you just feel fulfilled helping somebody? Is it more financial, ideological? How do you define success in a creative career? That’s such a great question. I’m really glad you asked that, because having taught for many years, I taught high school, and you would ask the students what success was, and they would always say, you know, it’s this income, or it’s being able to live in this kind of neighborhood. And while, of course, there is a part of success that’s able to independently support yourself, for sure, in the creative field, I would say that for me success, I see success in many different ways, but it usually has to do with- either conveying my story and having someone respond to it, and it meant something to them. So, you know, I publish a book, and people read it and they’re like, “oh, this reminded me of, you know, where I grew up”, or “this was so relatable”, like that success. When I’m helping someone with their writing, they’re- they come back with a revision, and they’re so excited, because they really have accomplished this big thing, and that is success to me, because if nothing, I mean, I I’m, I think I’m a pretty good editor, but I, by all, I am an encourager and cheerleader for everybody to tell their story. I was at a career day for an elementary school recently, and I told them all like the most important thing in life to me is storytelling, whether that whether you and and we do that in many different ways. I do it with words. Some people do visual arts. I mean, some people vocally give talks and whatever it is, but everybody has their own individual story. No one could have ever told your story. No one else will ever be able to tell your story, and the world needs stories. So success, to me, is in any way helping to put stories into the world, whether it’s through my own writing, or helping someone else do it, because I really feel like that. That’s what we need as people, is to have those kinds of connections that we can only get through stories. 

    Emma Plutnicki  14:02 

    Yeah I love that. That’s a great perspective to have. Amazing so just as we wrap up, is there anything else you’d like to add, any advice or anything like that? 

    Megan Koon  14:13 

    I would just say that I am in my 40s now. I’ve been writing for a really long time, and I’ve done some other things in the meantime. Teaching, actually worked in IT for a little while, which is very funny, but I was doing communications, so um, and all of that has been well and good, but I am so grateful that I’ve come to the place where I can make space in my life to pursue these creative pursuits, and I wish that I had had more support for it earlier, like when I was growing up from my family or, you know. And so my advice to folks is that if they want to pursue a career in something creative, then know that this is in fact a career. It’s a career it is just as valid as any other career, and it’s, it is one of the most important careers, because we do need stories and we need things of beauty in the world and the the wonderful thing about being a creative is that everything I produce could only come from me, and so it is a personal contribution, but I would just say that if you’re going along and you want to pursue a creative career, and people are acting as if it’s not as valuable, or what does that really mean? If I hear the phrase starving artist one more time, I’m going to just start screeching, but just ignore the naysayers, like you know what you were created to do. You know what your gifts are, and go for them. It’s a legitimate career field, and you should spend your career doing something you love, because that’s how we all spend most of our day as you know, adult, grown up people so do what you love and don’t let detractors try to tell you that it’s not significant, because it really is. 

    Emma Plutnicki  16:03 

    Yeah, thank you. That’s great advice. I really appreciate you taking the time to speak about your career, and you clearly love it. So it’s really refreshing to hear. 

    Megan Koon  16:13 

    Yay! Thank you. [inaudible ] ask me!  Of course! 

  • David Estrada

    David Estrada

    “You want your creatives to be the enigmas. You want them to be undefinable… I try to be chaotic as possible.”

    David Estrada is the Director of Content Production at Cargo, a marketing firm based in Greenville, South Carolina. With degrees in both film and advertising from the University of Texas, Estrada blends creative direction with strategic thinking. He founded his own production company in Austin before transitioning into agency work, where he now leads cross-disciplinary teams. Passionate about film, media, and collaboration, Estrada emphasizes the importance of creative chaos and community in South Carolina’s upstate marketing scene.

    Interview

    Transcript

    Lexi Raines  00:00 

    David. Okay, so first, just give a little introduction of yourself, like, what’s your name? Who do you work for? And where are you currently working from? 

    David Estrada  00:11 

    Yeah. So my name is David Estrada. I am the director of content production at Cargo in Greenville, South Carolina, and it’s a marketing firm that’s been around since 2006 

    Lexi Raines  00:25 

    Okay, so have you been working there since 2006 or how long have you been- How long have you worked there? 

    David Estrada  00:33 

    I’ve been working at Cargo since April of 2016 so about 10 years after it started, I came on board. It was a company of about 15,12 to 15 people and since has, you know, I’ve been there about nine years, and it’s grown at one point. At its largest it was like 75 people, and now we’re back to under 50. I was pre-COVID. Now we’re back to just under 50. 

    Lexi Raines  01:06 

    Yeah, that’s still like a lot of growth, though and COVID impacted so many different things so for sure. So what’s one thing that you love working you- that you love about working as a creative in South Carolina? 

    David Estrada  01:21 

    Yeah, one thing that I love about working as a creative in South Carolina, wow. You know, there’s so many things that come to mind. I studied film, radio, television, film, studied advertising. Got two different degrees at the University of Texas, you know, way back when, and never really thought that things would pan out to where I was doing both of those things at one location. You know, at one job, it’s one of those things where you- you hear stories about how people study a certain thing and they get into a totally different field. And so I just feel very lucky, very, you know, blessed, I guess, to be able to be working in in the creative field like I hoped and intended to but as far as like, yeah, the creative field in South Carolina specifically, I like that there is a base, a very good baseline, of creative professionals and strategic professionals in upstate South Carolina, and I can’t really speak from any real experience in the coastal or midlands area, haven’t worked in those regions, but in the upstate, it’s- it’s nice to be surrounded by folks with so much experience to be able to learn from and I don’t know that you necessarily get that in every region, every market, yeah. 

    Lexi Raines  03:10 

    So would you say that’s like, it’s unique influence on you compared to being anywhere else? 

    David Estrada  03:18 

    Yeah, you know, this area, I guess, has the- the benefit of, at one point in history, there was a very large amount of advertising being done on a national scale from one particular agency called Henderson advertising, and there was just a lot of money coming through the area for that, and that agency, I think, collapsed back, I don’t want to misspeak on what year that happened, but it shut its doors, and from that, a lot of other like smaller agencies and professionals that learned from being at that shop kind of fragmented off and started their own shops. So now there’s just a very robust community of advertisers you know, marketing and advertising agencies. 

    Lexi Raines  04:22 

    Yeah, that’s awesome. So, could you go into like, a little bit more detail about the profession, the community there? 

    David Estrada  04:31 

    Definitely, yeah, you know, it’s, it’s a, it’s a small, I mean, you know, it’s a small place. So it feels like everybody has kind of worked everywhere, at all the different shops. Everybody kind of knows each other, or has at least heard of each other the like I said, there’s a mix of video production strategy, design, copywriting, developers, photographers, and, you know, it’s, it’s nice in in a smaller region or market like this, to have the opportunity to work in smaller organizations where you get to learn about all those different fields. So I think especially as a young professional, I- I came in as a project manager, and that allowed me to interact across every single creative discipline to kind of learn, like, okay, what are the challenges that copywriters face, as far as, like, you know, the direction they get from their- their creative directors versus, you know, what they hear from the clients, versus like, how they’re briefed in on projects. You know, what are the challenges that designers face that are different than, like, what an animator would- would face, and then how all those kind of cogs work together in efficiencies from like, how they transfer files back and forth, how they work from the Cloud, versus what types of things need to be local, like, you know, local hard drives and or local servers. And, you know, how do they collaborate? Not just like, like, technically, but also how they collaborate in the brain space, you know, and in hybrid environments. Or, you know, in the same room and kind of like what the hierarchy is, you know, being a being a project manager, allowed me to just integrate myself across all those things. You know, I came from a background of, like I said, having studied film, you know, in college, I came from that more writing background and editing background directing and I actually owned a production company for four years in Austin after college, in Austin, Texas, after college. And so I also got the benefit of kind of learning the hard way about the aspects of like being an entrepreneur, being a business owner, you know, paying vendor invoices, accounts receivable, accounts payable. You know, paying, filing your taxes, managing a team, both internal and external, payroll, payroll taxes, and- and so there’s, there was kind of all these things that that fuse together from my background, so that when the opportunity arrived for me to kind of take more even as a project manager, take more creative control and provide more creative direction that the agency that I was at recognized that, and then, you know, allowed me to kind of make the shift over to being a full time creative 

    Lexi Raines  08:13 

    Yeah, that’s awesome. So having that background in film and then being a project manager, that’s like combining so many different aspects, like you were explaining, how have you come to, like, define your professional or personal successes and your creative endeavors? 

    David Estrada  08:32 

    How to define, gosh, you know, I think that’s what everybody’s always trying to do is to define creatives and that’s it’s just that’s not what you want to do. You want- you want your creatives to be the enigmas. You want them to be undefinable, like if, if your creatives are operating inside of your systems, then they’re not able to be creative. You know, I think that’s why you hire that’s why you hire a quote, unquote creative is because you want them to be thinking of different not just to provide you with a set of materials that you think you want but to provide you with processes, ways of thinking, ways of getting work done that are outside of your- your the blinders that you might have on as- as a business owner or as a strategist. So as far as how I would define my creative success. I think it’s, it’s that I, I try to be chaotic as possible. Yeah. 

    Lexi Raines  09:54 

    Yeah. I think, I think those are really good points to keep in mind. Success to everybody and creativity to anybody is just so different, depending on like whoever you ask. So it really, really is person to person. So you said that you started a film production company out once you got out of college. What was your biggest fear like when you decided to pursue that. 

    David Estrada  10:22 

    Oh, money for sure, you know, like, I think everybody is seeking a sense of security, you know, a sense of that, that feeling of being safe and a life of filmmaking is the furthest thing from that is It’s the scariest thing I think you can set out to do, not only because of how vulnerable your work is can be, but also because of that financial security aspect. So, you know, I mean, I was definitely afraid of putting my work out there and- and people not understanding it, or people, you know, ragging on it or- or critiquing it, and but then there’s always people that interpret it in new ways that I didn’t even think about. But I think that was always why- That was also why I studied advertising in addition to film, was because I wanted to understand the science behind, like, how businesses use the craft that that I love, and I would, I would definitely, like, recommend to everybody, like, even if you’re really interested in in film or- or any of the arts really, you know, take the time to go to finance classes, go to accounting classes, go to management and marketing classes, because even in today’s, I mean, especially in today’s age, like you are always marketing yourself. You know, your smile is your handshake, your, sorry, your- what is the saying? It’s something like your smile is your business card, your handshake is your website kind of, you know, but like we were always, regardless of how good we are at something, just being really good is not necessarily enough to get paid. You have to be able to sell your abilities. Does that kind of answer the question? 

    Lexi Raines  12:40 

    Yes, it does, and that’s honestly, that’s something I’ve heard across the board in some of the interviews I’ve done. I think that’s something that a lot of emerging creatives do need to understand, is that there’s so much more to it. Rather than just being creative, you have to know, like you said, how to market yourself, networking all the business aspects of it. So, I feel like that’s that’s really something good to think about. 

    David Estrada  13:08 

    Yeah, I would say the other well, can you go back to what the top? Know, what the question was at the top? 

    Lexi Raines  13:13 

    The question I asked? Yeah, your biggest fear when you first decided to pursue the arts? 

    David Estrada  13:19 

    Okay? Yeah, okay, yeah. I was just, I was thinking I wanted to add something else to that, but I think we summed it up. 

    Lexi Raines  13:29 

    Yeah, okay, awesome and so you’ve come a long way since graduating, obviously. Do you have, like, a defining moment in your creative journey, like was, did you have a particular project that you think made a significant impact on you? 

    David Estrada  13:48 

    There is one defining moment that does come to mind. It’s not actually a creative project, which I mean, I could, I could give a creative project as well as it was defining. But I think probably something like one of the things that made the biggest difference in my career was actually, I took two years off of college after freshman year. f\Freshman year, I went in wholeheartedly, like, I’m going to study film and and I was my, my only major. And then I took two years off, I came back, and I think that that that fear, like you talked about, that fear of security, had started to creep in. And so I thought, “you know what? It’s- films just not a- a viable career choice”. It’s an, you know, as an art like I’m always gonna be struggling. And so I went to my career advisor at- at UT and told him, “hey, you know, I want to, I want to change my, my major over to advertising”. And he said, “okay, cool. You know, schedule you to class- Classes, we’ll get you set and, you know, apply to the advertising school. We’ll see if you get in”. I should find out in a couple of weeks. This is like at the start of the semester, and I’m walking out, and I hit the button to go down the elevator, and this woman comes running, walking quickly towards me, and she’s like, “Hey, I’m so sorry,- I I am the Career Advisor with the office next door to yours, and I’m just, I couldn’t I couldn’t help the doors were open. I couldn’t help I was eavesdropping”. I was like, “oh, okay, nope, whatever. I don’t care”. And she’s like, “well, I just, I felt like, you know, you sounded like, you really love making films, making movies, and, you know, you can, like, double major or whatever, right?” And I was like, “no, like, I didn’t even realize that was a concept”. She’s like, “well, you know, with maybe, like, an extra semester looking at the” because, I guess while we had been meeting, she was like, “looking at the comparisons and like, how they how the courses would- would interactions like, I think with like, one extra semester, you could get a degree in both”. And I was like, “No way. Okay”. So then I walked right back into her office and sat down, and she got me totally rearranged and set up. I ended up getting an email from the moody College of Communication at UT that I wasn’t accepted into the advertising program, and then like, the next day, or it might even been, like, two hours later, they’re like, “oh, sorry, we made a clerical error. You’re in”. I was like, “Oh my gosh, this is like, such a roller coaster”, yeah. So that was definitely a defining moment, because now I get to have a full time job out of this. I’ve worked professionally, full time in publishing, on the publishing side, making videos and original content. And I’ve worked, you know, obviously I had my business doing commercial work and short film, and then I’ve had an agency job for nine years, and every time, it’s always been with an angle of marketing, plus video or video production or photography production. So definitely extremely grateful for that. 

    Lexi Raines  17:19 

    Yeah, yeah. Yeah, that sounds, that sounds awesome. Like I- I feel like you don’t really ever wish someone was eavesdropping on you, but in that moment, I feel like that made a big difference for sure. And I feel like- I feel like everybody really, especially in college, needs somebody that’s going to guide them towards their passions, but also something that is, I don’t want to say, more realistic, but will help stabilize you. So I feel like that’s really awesome. 

    David Estrada  17:52 

    It’s good to have something to be to be grounded to. And, you know, I don’t want this in any way, shape or form, to deter somebody from fully pursuing the arts, because, you know, this is just my path, and it’s probably my path, because maybe I never fully took the leap, you know, like there, I think that there. I mean, I have colleagues from- from college who have struggled, but then I also have colleagues who did take that leap. And now are, you know, VPs at, I don’t know, like one of my buddies is VP at Black Bear pictures, you know, which has produced award winning films, and we graduated the same year, you know. So it’s, I think it’s that move of like being in the place where the work is going on, like a New York or in LA, can be very difficult financially and but if you love it enough and you’re willing to put up with the difficulty and be patient. I mean, I think that that is still the move. I don’t know how much longer you know that will be the move. Maybe things are fractaling out, you know, to different regions a little bit more. But, yeah. 

    Lexi Raines  19:17 

    Yeah, I feel like, definitely- I feel like New York and LA used to be, like a big hub for all of that, but I feel, especially with the internet and social media and everything, I feel like it’s definitely way more possible to be creative outside of those areas now, like easier than it was then. So this kind of goes along the lines of what you were talking about. But what’s the best and worst advice that you’ve ever received? 

    David Estrada  19:50 

    Okay, start with sort of the worst advice, which was. Is,” don’t be so idealistic”, which, I mean, I’ll explain because, you know, I think that there’s, there’s definitely some, I mean, there’s some drawbacks to being an idealist, but that, if you don’t have something that keeps you going, you don’t have some kind of hope, you don’t have some kind of, like, vision for what the best possible outcome could be, then what are you doing? You know what I mean, like, in order to be a visionary, like, well, in order to be a person who can affect positive change in your own life or in the life of your coworkers or your family, like, my opinion, you have got to be an idealist with a healthy dose of pragmatism. You have to know what it’s going to take. You can’t be, you know, pure idealist. You have to understand what the barriers are going to be. But there’s always going to be that final gap between what seems possible and what is impossible, that like, there’s only like, there’s only so much like delusion that you can have about a goal, right? Because if you have too many delusions, then people are going to write you off. I think you get one delusion per goal, and that delusion is usually the idea that you can do it, that you can be the one to do it, unless you’re like, you know Ryan Reynolds, or you know Trump, or whoever, like people who don’t have to the delusion doesn’t have to be them, because people already know that they can do it, right. So then they can have delusions about other, like, other things in the project, and that gap can be made up. But yeah, I would say the worst advice would be like, don’t be so idealistic. Gotta have some- gotta be an idealist to become a visionary. The best advice I’ve ever received was listen. Listen a lot more than you speak. Because, in my opinion, telling stories is not about talking in order to find the best story and ultimately tell the best story, you have to listen to the world around you, the people around you. That’s where you’re going to find the inspiration. And if you’re too busy worrying about, like, what am I going to say, what am I going to write, you’re always going to be in your own head. You know, draw from the experiences of other people. And I do think it’s an issue that maybe, maybe it’s rooted in academia. In early K through 12, academia, of like, okay, we got a speech class, we got an oration class. We don’t have, like, we don’t teach listening skills, and there’s the public speaking aspect, but I think listen more than you than you speak. In order to tell a great story, you got to listen first. 

    Lexi Raines  23:37 

    Yeah, I think that. I think that’s a great thing to live by. That’s really something that we focus on here at the Athenaeum Press- is just lifting up people’s voices from all over South Carolina, because at the end of the day, their stories matter, and they deserve to be heard, and who knows they can, if they can help anybody. It was something that was worth putting out there. Yeah, so kind of shifting gears. Do you have, like, a typical work day? Like, what does your process look like, and what’s expected of you on a daily basis? 

    David Estrada  24:08 

    For sure. Yeah. So I think that those things change a lot, because as much when you’ve been somewhere for a very long time, like 10 years, the business around you changes, and what that business needs from you can- can change pretty drastically. So like I said, I started off as a project manager, and then I became a producer, and then became a, I guess, like, for lack of a better term, like an executive producer, or like a, like a, like a production lead. So I had as a manager. I had a full team of  shooters, filmmakers, editors, animators, and so, you know, my role shifted more towards being a sort of like a creative director over video and helping to make sure that all of those folks had the resources that they need and had the information that they needed in order to do their jobs, but so now my day to day is much more in the trenches of executing the work rather than the managerial side. So my day to day is oftentimes show up to a set and take a bunch of photos, commercial photography, and then spend some time in post-production, retouching those, color grading those. Or, you know, my- my day might be, because now I have a producer who does, like most of the communication stuff for me, and, you know, she might come to me and say,” Hey, we have a new bid. Can you help me kind of scope out what the lift will be, what the level of effort will be?” And so I could, I could provide some input on the budget side, or, you know, it might be, hey, we, we’ve got this new video project that we need you to direct. And so I might then be on set, you know, doing the actual commercial direction of the spot. You know, help with crewing up projects. So, you know, maybe, maybe I need to reach out and contact some directors of photography, you know, video shooters that I would want to bring on board a project. You know, other producers that could help gaffers or hair and makeup artists and just using my network to kind of crew up shoots, or honestly, a large part of my day, each day could be spent editing video, doing sound mix and color grade and searching for music tracks. 

    Lexi Raines  27:30 

    So that sounds like definitely a lot to kind of schedule and work around. How have you created a work life balance, where you think you’re able to maintain both your professional and your personal creativity. 

    David Estrada  27:48 

    I think in advertising business, there is because what you’re selling is the brain power of your people. You know, there, there’s not a physical production line with a product that is the output, where you can physically measure the quality versus the competitions output in a quantifiable way. I think, you know, media and data try to do that. But as a- as a creative shop like us that doesn’t have an internal we have media partners that we work with, but not an internal media arm. You know, it’s very difficult to come up with, like, an idea of how we measure up against the competition in a non-qualitative way. So, because of that, it is an extremely competitive industry, and everyone is always vying for that next AOR contract. And oftentimes you’re in competition against a bunch of other local shops, or sometimes national shops. And there tends to be a because of that sort of cutthroat mentality, there tends to be a do whatever it takes mentality when it comes to work life balance. So, you know, I think when you love it, it, it doesn’t affect you in a negative way, as far as, like, your- your mental health, or whatever. But, and I do love it, and so, you know, there’s, there’s definitely, like, I would say less of a work life balance in advertising than maybe other, even creative other creative industries. But yeah, as far as like me personally, what I do, I try to set boundaries more for myself than anyone I- or with myself, of like, hey, you know, like, no matter what it is you’re working on, trying to go home at seven at the latest, and, you know, pick back up where you left off. But if you have a deadline, you know, it can be tough to to sign off. And so then it becomes a question of just managing your time effectively saying no when you know, even if you want to help out on a project, knowing when your bandwidth is too strapped at smaller you know, especially specifically at cargo, you know, when it, when it was a smaller company, there weren’t really, like resource managers. So it wasn’t like, wasn’t like there was anybody managing my bandwidth. So, you know, I just, whatever came through the door, came to my plate and had to get done. Yeah, you know, Now, thankfully, we’ve, we’ve matured, and we have resource managers that are able to look at what’s on the plate of a specific creative and say, You know what, I’m not even going to bring this project to their attention. I’ve got to, I’ve got to go to an outside resource because I know that their- their plate’s already full. So yeah, I think as a as a company matures. Hopefully you’re not having to, as a creative really, like worry too much about your work life balance. Hopefully there’s, there’s a resource manager that’s that’s helping with that. 

    Lexi Raines  31:31 

    Yeah. Okay, so my final question, well, second to final question, do you have any questions that you wish you were asked during this interview. 

    David Estrada  31:43 

    Oh, that’s a great question. Let’s see. Yeah. I mean, just what’s the coolest project I’ve ever worked on? You know? 

    Lexi Raines  31:50 

    So tell me what’s the coolest project you’ve worked on? 

    David Estrada  31:55 

    Well, I guess in most in most recent years, the my favorite one is a music video that I shot with Fred Armisen from Portlandia. So, you know, working with- with celebrities is always fun and challenging. But in this specific case, you know, it was an opportunity to work with somebody who really respect and find to be, you know, extremely funny, and also to implement some new technology that I hadn’t worked with before, in the case of virtual production, so working on a volume soundstage and building environments in Unreal Engine in order to deploy those onto, you know, onto the LED screen, and just seeing how we can do in camera visual effects with, you know, the way that those volume stages can detect camera movements and and props and scale or move The background in, in parallax in a way that that computes and makes sense with the real world. 

    Lexi Raines  33:06 

    Yeah, that sounds awesome. That sounds so cool. I feel- I that was sounds like such a like an amazing experience.  

    David Estrada:  

    Yeah, it was great.  

    Lexi Raines 

    So my last question for you today is, do you have a creative based in South Carolina that you’d like to nominate to be interviewed? 

    Speaker 1  33:22 

    Oh, yeah, Rocky French. 

    Lexi Raines  33:26 

    Rocky French. Okay, awesome. And what? What the What do they do? 

    David Estrada 33:32 

    He’s a creative director. 

    Lexi Raines  33:35 

    Oh Awesome. Okay, so thank you so much for your time. Today. Sounds good, awesome. Have a good rest of your week.  

    David Estrada 

    You too. Thank you. Bye. 

  • Ronda Taylor

    Ronda Taylor

    “Take time to celebrate every achievement, because it’s huge. And your creativity is a gift. You’ve got to keep stewarding that gift.”

    Ronda Taylor is a poet, writer, storyteller, and program director of Youth Empowerment Services, a non-profit organization in Charleston. Taylor earned a B.A. in English with a minor in creative writing, as well as a Master of Arts in Writing, both from Coastal Carolina University. She published a children’s book titled Radiant Girl: Daughter of the King (2024), and her work appears in two poetry anthologies: This is the Honey (2023), edited by Kwame Alexander, and Ukweli: Searching for Healing Truth (2022) Taylor is the founder of Seen Heard Loved Publishing, LLC.

    Interview

    Transcript

    Ronda Taylor

    My name is Rhonda Taylor. I am a poet and author. I’m also a program director for a nonprofit organization called Youth Empowerment Services. So we were middle and high school girls, and I live in Charleston, South Carolina.

    Emma Plutnicki

    Perfect. And how long have you been working there?

    Ronda Taylor

    The nonprofit?

    Emma Plutnicki

    Yeah.

    Ronda Taylor

    The nonprofit, was technically at the beginning of last year, so January, but I have been working in my different capacities since 2020. I actually was introduced to them because of my poetry. I did a poetry event at their annual Dream Girls Conference that brings in about 1,200 to 1,500 girls from across South Carolina. And then I just started serving and volunteering, and then I ended up loving it so much, that I ended up becoming program director. So.

    Emma Plutnicki

    Amazing. So, would you say that that conference really helped spark your career? Without that conference, do you think you would have ended up where you are now?

    Ronda Taylor

    I think it was a big turning point. But, I think it was always there.

    Emma Plutnicki

    Like, yeah.

    Ronda Taylor

    happens for…creativity was always there. That’s what I went to school for. So, I was always pursuing that. And then that conference just kind of solidified, is what I would kind of say. It solidified what I already knew was kind of my passion, and then being able to work with young people. It just all aligned, with what I was looking for.

    Emma Plutnicki

    That’s Amazing. So, what background did you have that specifically helped you learn that role? I know you said that you’ve had some interest in creative fields before, but what specifically in that role within your background helped you land that?

    Ronda Taylor

    So, of course, I’m alumni from Coastal Carolina University. So, I’ve always wanted to write, I’ve always kind of been creative and artsy, so I knew if I went to school, it would be for writing. And so I went to Coastal. I got my bachelor’s in English with a minor in Creative Writing. And then, I went on to get my Master’s in writing. And so I think I got introduced to the Athenaeum Press in undergrad. And I loved it so much, I continued to stay with it even in my graduate program. And so all of those things were very helpful to like, set the foundation. And then, during my college career and being a part of things like the Athenaeum Press, it just helped me refine more and more what I enjoyed about writing and what I enjoyed about my creativity. So with the Athenaeum Press, cultural things that that the press highlights, different communities, that was always important, because it felt like it was creative storytelling with a purpose. And that’s what I love. Is creative storytelling with a purpose.

    Emma Plutnicki

    Yeah, amazing. So, can you please walk us through a typical workday? What your process looks like? what’s expected of you on a daily basis, is every day the same? Does it change?

    Ronda Taylor

    Every day is not the same, which is hard to… It’s so hard to answer. Because I don’t have like a specific structure, like I go into the office, I do what I need to do, and then I leave every day. So, like, vastly different. It just depends on what each project or thing requires. And I think the Athenaeum Press kind of set me up for that too, because you could be doing a bunch of research on a computer or in a library at a research center. Or you could be in the field, visiting St. Helena Island, talking to different people in the community, like, it just depends on on what’s needed at that time. And so, like I said, I work with a nonprofit. And so we do a lot of mentoring. And so, it could look like going into schools and group homes and talking to students. We have different Summer programs and Fall programs. Sometimes, we take the kids on cultural events. The students on cultural events. And so, yes, not just one thing, it looks very different.

    Emma Plutnicki

    Yeah.

    Ronda Taylor

    Each time, depending on where my creative will is, I’ll make space to write. I’m also working on a book right now. I’m coming out with a children’s book called Radiant Girl, Daughter of the King. And so, there’s also the business entrepreneurship side of creativity. Of just figuring out, okay, how do I get this book out there? How do I market it? How do I, how do I fund this? Invest in this? Invest in my creativity. And so, when I graduated from school, one of the biggest things that I did was, I was like, I really want to pursue writing children’s books. I really want to pursue poetry. And so what I did was, I would go to different writing and author events to connect with people. And that was the big thing, is for me to network. I would go to conferences and retreats, and I created, like, some of the best networking experiences I have, like, I’m on personal levels with, with authors and illustrators that I was inspired by and I look up to. And so, that was a lot, but, I’m saying that because not every day is the same, but it’s also very exciting because you never know what the day will bring.

    Emma Plutnicki

    Yeah, and no, I love that. And so, you mentioned some projects. So, how many projects at a time do you typically work on? Are there set projects? Or is it more just whatever pops up? Or are you working on long-term projects? Short-term projects? All at the same time? And how do you juggle those?

    Ronda Taylor

    Yeah, great question. I would say, naturally, I would prefer to work on one thing at a time. But as I stepped more into this world, it’s kind of multiple things at once. So, like I said, I’m coming out with this book project. And I have to learn a lot about watching the book and getting it into libraries and getting it into stores and making sure that it’s online. And all of those parts are a lot of things that lead to kind of one. But also, within that I have a publishing company that I published through. And, the goal for that is not just to publish myself but eventually to publish future authors, to partner with illustrators, and just different people in the publishing world. And so, I have a long-term goal, which is, I really want to have a solid and successful publishing company that, you know, produces diverse. Which is really important. Diverse work, for children and for future generations. And so, I would say multiple projects, even though that’s not how I’m naturally built, it’s, it’s just a learning curve for me, and it stretches my capacity or stretches me outside of my comfort zone, but that’s, that’s also how you learn.

    Emma Plutnicki

    Yeah, I love that. And can you describe a defining moment in your creative journey? You were just talking about the book, that might be it, but, maybe a particular project that has made a significant impact on you, or something that you produced that really just was the pinnacle of your creativity.

    Ronda Taylor

    Oh, I think it’s a lot of little things, honestly, that makes it kind of grand. Because when I really look and reflect, I’ve been able to accomplish some really great things in a short amount of time. And if I don’t take the time to reflect on those little things, I’ll just be so focused on going forward that I won’t even realize my successful moment. So there’s a few I think, honestly being published, this is a big deal. I’m publishing two Anthologies, as a contributing poet. So, one of them is Ukweil: Searching For Healing Truth. And then the other one is a big one, which is. This is the Honey, edited by Kwame Alexander. Those are really two beautiful moments, especially with This is the Honey, because I’m in a work of art with, literally, poets, black poets that I grew up on and who I’m inspired by. Some who are personal friends, and also people that I’m learning about, I’m within that, that community. And that’s really awesome. And then on top of that, I’m releasing my first personal project, which is a really huge step. It’s something like if you’re a kid, and like the goal, and your dream was always to be published and have your own book, like, this is the moment where I can say, I’m going to be able to hold my own book in my hand, and other people will be able to read it, I’ll be able to share it with young girls, I’ll be able to share with children and their families, and they get to take that book home and read it and enjoy it. That’s very exciting.

    Emma Plutnicki

    Yeah, that’s amazing. That’s gonna be great. Do you think it was, has been challenging in this field? This is a very difficult field, for sure. But how have you been able to kind of face the challenges that you’ve found along the way? And conquer them?

    Ronda Taylor

    For sure. Specifically, with the writing. When I came home, I took a really big step to pursue this. And so, you never know what that road looks like, and how much it takes to get through that. And so, you do have disappointing moments where things didn’t work out exactly how you saw it in your head, but you have to take those disappointments and the rejection and just redirect.

    Ronda Taylor

    And so, that’s what I had to learn in this process is just, you had this destination, and you weren’t able to go this route, but you’re able to redirect, and you’re still getting there. And so, still, persevere, still endure. Try a different way, and know that it’s okay, and what’s for you is for you. And so that’s what I had to learn, is, I had to shift and make that change. And so, I’m still in a beautiful place, even though it took me a different route to get here.

    Emma Plutnicki

    Perfect. I love that. And can you recommend any specific skills that someone should have to increase their chances of you know, making it in this field? Are there any specific skills that you use on a daily basis that you find are particularly important in your work?

    Ronda Taylor

    I would say networking has been really important. Finding those spaces where there’s just opportunity for community has been important. So, that’s looked different in different ways. Sometimes, that looks like specific memberships, being a part of a children’s membership. Being a part of even social media, Facebook groups. You can find really great communities and opportunities for networking and mentorship. When I don’t have the answers. I ask questions. I find someone who I admire, and I see what they’re doing, and I want to do something similar, and I just shoot them an email or shoot them a message, and I don’t get a response from everybody, but when I do get a response, people take the time to pour into me, share with me their insight, and those things have been really huge. I’ve also made time just to invest in myself. That might look like a workshop or a class just learning more about whatever field I’m interested in and passionate about. And so, that’s how I pursued that. And a really helpful thing for me, because you mentioned the South Carolina Arts Commission. I received a grant from the South Carolina Arts Commission, the Artists Business Initiative Grant, and that was really huge to help me launch a publishing company. And to invest in an illustrator, invest in a website, and be able to make that dream of publishing a children’s book come true. So, that was a very helpful thing as well.

    Emma Plutnicki

    Yeah, amazing. So, for networking that you mentioned, are there any specific programs or organizations or events within South Carolina that you find particularly important for networking, or things that you’ve gone to?

    Ronda Taylor

    Yes, for me with writing, I think about independent bookstores that we have. Which are really important. So Best in Books has been a great community partnership. That’s where we did a poetry reading with This is the Honey, and that’s a great community partnership. There’s Turning Page Bookshop, which is an independent Black-Owned, Black Woman-owned bookstore in South Carolina, which is very rare. So, those independent bookstores are great communities; the Charleston Libraries, of course, are just great for me. And then different people like our Charleston poet Laureate. Formerly, was Marcus Am . He’s doing great things in the community. And now in Asia, Asian man, she’s really great as well. And so I just tried to find specific events and conferences, and people to connect to.

    Emma Plutnicki

    Yeah, perfect. So, as we’re wrapping this up. Do you have any advice for current college students or young adults who are about to enter the workforce and looking to make a start in a creative field of work?

    Ronda Taylor

    Don’t get discouraged. Definitely keep going. Definitely surround yourself with a community that will support you and encourage you. And yeah, just just keep, keep going, keep moving forward, because it will happen even if it doesn’t happen in a certain way. And take, take the time to celebrate every achievement because it’s really huge. And your creativity is important, and it’s a gift. So you just got to keep stewarding that gift.

    Emma Plutnicki

    Yeah, that’s great. Well, thank you so much.

    Emma Plutnicki

    I’ll be reaching out to you for a few more things. Thank you for sending over the headshot. That’s great. And would you be open to speaking to our team again, if anything comes up?

    Ronda Taylor

    Yes, of course.

    Emma Plutnicki

    Perfect.

  • Thurayya UmBayemake

    Thurayya UmBayemake

    “Your path in life won’t look like anyone else’s.” 

    Thurayya UmBayemake is the Spark Lead Actor-Teacher in support of the Arts Grow SC program at SC Governor’s School for the Arts and Humanities. She delivers literacy-based drama programming to public schools to encourage “creative thinking, divergent thinking, and overall motivation to read.” UmBayemake earned a degree in drama studies at South Carolina State University (SC State). 

    Interview

    Transcript

    Thurayya UmBayemake  00:00 

    My name is Thurayya UmBayemake. I moved to South Carolina a couple of years ago from Ohio. But I claim Ohio, Kentucky, and South Carolina because I went to college here, and I felt like I grew up here.  

    Emma Plutnicki  00:13 

    Perfect. So, what do you do for work? And where are you currently working? 

    Thurayya UmBayemake  00:18 

    My official title is Actor-Teacher Coach for the South Carolina Governor’s School for the Arts and Humanities. So, what that entails, is that I’m the Lead Actor-Teacher for a program called Spark, which is through their department of outreach and community engagement. The Spark program is a literacy-based drama program. So, we go to elementary schools, and not only do we show students how to take stories from picture books and how to add drama enactments in there, to show characters, to show settings, to show plot, to reinforce the literacy-based learning, but also creative thinking, divergent thinking, and just overall motivation to read. That’s our main goal. But we also have a goal of showing teachers that even though you don’t have an arts background, you could do this too. So, it’s a twofold job. 

    Emma Plutnicki  01:18 

    Amazing. So, you’re working out of South Carolina? 

    Thurayya UmBayemake  01:21 

    Yes. 

    Emma Plutnicki  01:22 

    Okay. Perfect. And how long have you been working there? 

    Thurayya UmBayemake  01:25 

    So, I’ve been here for a little over two years. And that’s when the residency program started. But the program before I came along was a summer based only pilot. And when the SR [Sub-recipient], ARP [American Rescue Plan] grant money came in, that’s the federal grant money that was given for the pandemic, it turned this program into a year-long residency program. So, that’s when I was hired in. And I had a team underneath me of other actor teachers, and we’re spread out throughout the state. So, we work somewhat remotely and we traveled to different schools across the state. To spread the wealth, to spread the joy of the job. 

    Emma Plutnicki  02:11 

    Yeah, amazing. So, two years, how did you end up in this field? How did you hear about it? How did you know that this is something that you could do?  

    Thurayya UmBayemake  02:19 

    So, my background, I’ve always been into theater. Well, I shouldn’t say I’ve always been. I’m a storyteller. So, I’ll try not to be so long winded, I promise you, I will try hard. 

    So, it all started when in high school, I was actually an athlete, I did cross country and track and field. I got injured my senior year. And at the same time, I got injured, the African community theater opened up in my hometown. And I tell this story, because it’s very important. That’s how I got into theater. I was involved in a theater that embraced me for who I was and told stories that I could truly relate to. And so, that gave me the theater bug because, actually, I wasn’t even initially an actor; I was an assistant director, slash stage manager, then came acting, and I knew from then I wanted to stay in theater. So, I went to college and ended up at South Carolina State University because they had a drama education program. And that’s how I ended up from Ohio to down here. I have no ties to South Carolina other than that, but that program really developed me. One as a family unit, you know, I felt comfortable and vulnerable enough, which is very important. When it comes to drama and theater, you have to be vulnerable onstage, in the script, everywhere, for the story to be told authentically.  

    So, that was one thing. But then also, when I realized how long the drama education program was going to take to complete, I switched to drama studies, which was good for me because it helped me learn other aspects, more in depth in theater, I learned Tech, I learned administration, all these different aspects, versus just little surface levels and education. So, that is my educational background. 

    Once I graduated, I did some traveling. I called myself a little bit of a nomad, so I went back to Ohio for a bit. I did a children’s theater up there, and I opened up my own theater, basically for social justice. It was called the Sue Company. And I opened it with two of my friends, and we focused on telling the African American stories, you know, up here. I don’t know why I said up here, I put American in there. African American stories. 

    From there, I went to New York and, actually when I moved to New York, I took a break from the theater, even though I was living in New York. I know that’s backwards, but I just was living life and, and me being a natural storyteller, you have to experience life to tell stories. So, that’s what I did in New York. I just was experiencing life. I did go to do readings, and volunteered as an actor, but that’s the extent of my theater experience in New York. Once I came back to Ohio, I realized I wanted to get back into theater. But I also knew I wanted to come back down south to South Carolina, because this, to me, is where my home theater is now. Where my friends from school kind of stayed in the area. So, I was looking for jobs. And then one of my colleagues or old classmates sent me this job. He was like, “Hey, I think you’d be interested.” So that’s how I learned about this job. And I was like, “I am interested.”  

    So, I was nervous. I actually applied for both the actor, teacher job and the actor, teacher coach job, because I didn’t know if I fully qualified or not. And it’s funny, because I think you’ve probably seen that article where there was a study on men and women. How women feel they have to heal. That’s me. I was like, “I don’t know.” So, obviously, I interviewed well, and I got the position. And it’s just been smooth, not smooth sailing, but it’s been smooth sailing since. It’s definitely been challenging, but it’s a good challenge. And I’m really happy that, one, that they picked me, and they trust me with this position, and that I could do justice for it.  

    Emma Plutnicki  06:20 

    Yeah, amazing. So, what kind of challenges have you experienced? And how have you overcome those challenges? 

    Thurayya UmBayemake  06:26 

    Well, one is I’ve somewhat managed before. My managing experience has always been short-term, right? Like my last job, I worked for the Board of Elections in Cuyahoga County, and I was a recruiter official. So, what that means is that I basically was responsible for filling in the poll workers. So I hired them. And then sometimes I had to fire them, you know, or relocate them, and things like that. But it was a very short-term commitment. This job is a very long-term commitment. You know, because once someone’s on the team, we want them to stay on the team. So, I had to grow as a manager to overcome difficulties, whether it’s individual or personal, or just overall team dynamics. 

    Emma Plutnicki  07:10 

    Yeah, that makes sense. So now, on a daily basis, what kind of things are you working on? And what are your responsibilities on a day-to-day basis? Are you working on long projects? Or are there kind of short assignments that come up? Or what does it look like? 

    Thurayya UmBayemake  07:26 

    It’s a mixture of both. And I feel like since I’ve been brought on, it has always been a mixture of both. Mostly because it was such a brand-new idea of a program, where we had an idea where it was going to go, but we didn’t necessarily have the pathway. So, we had to be always flexible, which sometimes is harder than it sounds, you know. So, my daily projects, like the shorter terms, are what I know, right? Like summer programming, I know what comes up every year. So, I have to plan for it, right? During the school year residency, I have to plan for that. That’s the short term, you know, constantly, but the long term part is choosing the districts, how we’re going to get to those districts, who’s going to be involved, that’s more of the long term, and also getting the word out about our program because, there’s a lot of challenges that comes with our program, because it’s new, you got to explain it. But you have to explain it in a way that you don’t lose interest. For instance, not being too long winded. But you don’t also want to be too short, because they’ll come up with their own idea of what the program is. I feel like the whole program has had a significant impact on me.  

    Emma Plutnicki  08:31 

    Yeah, it makes sense. So, throughout your time doing this, has there been one project or something that you worked on that stood out the most like resonating with you or something that had a significant impact on you? 

    Thurayya UmBayemake  08:45 

    You know what, one thing I’ve always wanted to do is be a presenter, right? Like when I go to conferences or things, there’s always a presenter up there explaining. And I always thought that job looked cool. I didn’t know that this job would turn into part of that. So, this past year, particularly, I got to go to different conferences and present the program. So, I was really happy with that accomplishment.  

    Emma Plutnicki  09:12 

    Yeah, that’s so fun. You said that you didn’t really have too many ties to South Carolina. So, when you came, were there any, um, like organizations or events that you went to, or interacted with to kind of build a network, or just overall help you in your field? 

    Thurayya UmBayemake  09:30 

    Yes. So, this is when I bring in my mama. Growing up, we moved around a lot. My mama has always instilled in me that you get to know the community. Like, on the first and second day moving, we always went and got a library card. We met at the police station to meet the officer, like you have to know who you’re living with, you know, your neighbors and everything. So, when I came down here, not only did I reach out to my former classmates from SCSU [South Carolina State] who are still in the area. I did the same exact things. I went to get a library card, I went to local community festivals or events, you know. And I reached out to different communities to let’s say, hey, you know, introduce myself to things of that nature, you know. And that’s how I built my network here. I also went to many different theater events around. I live in Colombia. I don’t know if I mentioned that, but my remote position is in the Midlands. So, I went to the theater network here to just introduce myself because I’m also doing something in drama and wanted to know the familiar bases. 

    Emma Plutnicki  10:38 

    Amazing. When you were trying to get this job, were there any skills that you found helped you land, the position, or any skills that you think someone trying to get into your field should have in order to find success? 

    Thurayya UmBayemake  10:53 

    Definitely. So, I think two major skills are what got me the job. One was my natural storytelling ability. The second was my background and job experience. I have worked so many different types of jobs. And I know some people feel that once they get out of college, they should only work in their field, right? You’re missing out, right? Like you are missing out on meeting different people, learning about different situations, how to overcome it, you know, taking that L, you know, learn from your mistakes. So, I think having all those different types of jobs, one led me to be a recruiter official, because I could deal with people well, and that recruiter official helped me get this job because they’re like, Oh, you have management experience, see how it all just comes into place?  

    Emma Plutnicki  11:42 

    Yeah, perfect. And just as we’re wrapping up, do you have any advice for someone who would want to get into a position like yours, and how they can manage that? And just any overall advice for them? 

    Thurayya UmBayemake  11:56 

    Yes. One, don’t narrow your network, right? Like, make friends with any and everybody, just to learn about their life experiences and what they went through. It will help you learn that your path is not going to look like anybody else’s. Like, you could talk to 100 people, I promise you, your path is going to be different from all 100 people. Right? And with that being said, you can’t take everyone’s advice. Everyone’s advice is used with a grain of salt because, again, your path is going to be different no matter what. 

    Emma Plutnicki  12:28 

    Yeah, for sure. That’s good advice. And is there anything else you’d like to add about your experiences or your profession? 

    Thurayya UmBayemake  12:38 

    Yeah, I would like to add one more thing.  

    I feel like this job was a dream come true. And I say that because when you major in one of those fields that doesn’t, quote-unquote, guarantee you a job. You have to learn patience, right? And when I came out of college, I think my first job was housekeeping. Like, who wants to admit that nobody, right? I eventually got into children’s theater and other stuff, but none of those paid the bills, right? Like it was just something I enjoyed doing. But this job is the first one that meets both. That satisfied my living situation. And I really love and enjoy doing it. And it took a while. But I feel like it was perfect timing. So, it’s about faith. It’s about persistence. I just had to, like I said, refocus and learn different jobs and different skills and enjoy the journey of life. But I really do love this job. My team is great. Working at the SC gov school is great. And I couldn’t ask for anything better. 

    Emma Plutnicki  12:40 

    Yeah. Amazing. I’m so happy you found your dream job. So good to hear.