Location: Midlands

  • Evelyn Berry

    Evelyn Berry

    “It’s just that when we’re conceptualizing art, we always think of it as something that has happened, but not something you can do in your own life, like in the current moment.” 

    Evelyn Berry, poet and educator from Columbia, SC, uses her voice to champion authenticity and queer Southern storytelling. Through workshops, editing, and her acclaimed poetry, she inspires writers to embrace vulnerability and speak truth to power.

    Interview

    Transcript

    Lexi Raines 00:00 

    Alli, okay. So, first just give us a little introduction to yourself. What do you do for work and where are you currently working from? Yeah. 

    Evelyn Berry 00:08 

    My name is Evelyn Barry. I was born and raised here in South Carolina. I am an author of a book called grief slut, which was published last year by sundress publications, as well as some chat books called buggery and glitter husk. I have another book coming out next year called Tea for tea, from a small harbor press. In addition to writing and publishing, I teach workshops at organizations, whether that’s a nonprofit that’s looking to bring me in for a workshop series, a literary festival that wants to bring me on for a panel, a conference where I’m going to do kind of like a masterclass seminar with students, either online or in person, as well As universities. Where I might come speak to the classes, lead a couple of classes, and then usually do like a masterclass in reading at that university. In addition to that, I am an editor. Yeah, I would say, big role, besides writer and educator, is as a freelance editor, so I work one on one with writers all across the country on their manuscripts. This might look like helping build better writing practices where we talk about how they can deepen their craft, or it might look like helping them navigate the like the world of professional publishing. How one seeks agents, how one seeks publishing opportunities, how you write cover letters and things like that, or even find out about these kind of publishing and funding opportunities. And then my day job, which probably comprises of, like, probably two thirds of all of the money I made last year, is as a library communications strategist. So, I work with staff at a pretty large library system here in South Carolina and help with employee communications that might include anything from drafting all staff emails to share operational updates, creating talking points to help staff talk to and discuss kind of interesting, relevant topics with our communities. This might be a new initiative, an art gallery. Maybe it’s something that’s happened in the news that we want to make sure staff are equipped to talk about, and also staff newsletters, so this includes a lot of blogs that feature staff stories’ this could be anything about a staff who really likes speaking, and it’s about their love of baking, or it might be about staff who run programs using tabletop role playing games, or sometimes like a Storytelling Festival that we’ve had at the library, things like that. So, anything kind of communications wise that might be shared with staff. I usually have a hand in, and I’m sitting on different committees for different projects. 

    Lexi Raines 03:23 

    Awesome. You sound very busy, but that all seems very exciting. 

    Evelyn Berry 03:27 

    It is very busy. It’s a full schedule. Yes! 

    Lexi Raines 03:32 

    I’m sure. So how long have you been writing?  

    Evelyn Berry 03:38 

    So, I’ve been writing since I was a kid, which I think is pretty common, though, I’d say probably started writing seriously around the age of 16, when I was that’s also when I started to publish in literary journals. I was around the age of 16, you know, both obviously in my like high school literary journal, but also in some community literary journals, and then a little farther afield by the time I got to college. I kind of started in high school publishing short stories and poems. I also used to write some articles and a semi regular column for like, a local arts alt weekly newspaper in Augusta. 

    Speaker 2 04:19 

    Georgia. Oh, that’s so cool. That’s all, that’s actually awesome. One of my first paid. 

    Evelyn Berry 04:24 

    Writing gigs, and I think I was just a precocious teenager. Very much precocious.  

    Lexi Raines 04:32 

    What’s one thing that you love about working as a creative in South Carolina?

    Evelyn Berry 04:38 

    In South Carolina, there’s a fairly close-knit community of writers. I think that one of our one of our strengths, is the small size of the state, both in numbers as well as geographically, which means that it’s really easy. Get to one another. I live in Columbia, so within two and a half hours I can pretty much get to any other city which offers a lot of really cool opportunities. When I started to write, I probably had no real business like teaching or writing book reviews, or, like, writing articles in magazines. But a lot of older writers took me under their wing and kind of believed in my work, and, you know, helped me navigate those processes, helped introduce me to new opportunities, and that was tremendously helpful. I don’t have, like, an educational background in writing. I did study English, and I don’t have an MFA, don’t have a PhD, but what I do have is, like a massive village of writing mentors throughout South Carolina and beyond. Who care really deeply about community, and so that’s, that’s a big thing I really love about South Carolina. It’s gotten to the point now where, you know, anytime I go to pretty much anywhere, no matter how small. I know someone there, you know, and I know someone I can grab coffee with, or who would be glad to have me over at their house and, you know, eat dinner their family. Just because, like, that’s kind of what the writing and the arts community at large is here, which is, is really beautiful.  

    Lexi Raines  06:26 

    It is super beautiful. I’ve heard a lot about that in my interview. So it is, I think it’s super awesome to hear that. It really is just a huge community. So, what does South Carolina bring to your work compared to anywhere else.  

    Evelyn Berry  06:43 

    I mean, I grew up in Aiken, South Carolina. I went to school in Charleston, South Carolina. I live in Columbia, South Carolina. Now I’ve you know, spent the majority of my life here in South Carolina. So. it’s kind of impossible for the landscape, the culture, the language, the stories of South Carolina not to seep into my work. I write confessional poetry which is often very biographical. So, the experience of living in the South, especially as a queer person, has kind of informed most of my creative work. Also, in the past, I’ve had the opportunity to work in different capacities in archives, as well as write in response to materials from archives, and it’s gotten me really interested in South Carolina history. I specifically am really interested in South Carolina’s queer history and the ways in which queer people have kind of fought for our rights here in South Carolina, whether that’s the like 1989 ACT UP die in at the state house, or the first Pride festival, which was only like 35 years ago, or, you know, even some of the more, like illicit parts of history, like the history of cruising down in Charleston, South Carolina, from like the sailors and things like that. So there’s all of these, like interesting stories, whether it’s like stories of resistance, or kind of sordid stories, or really fun stories. And I think people don’t think about that when they think of South Carolina, other parts of history. And I’m really always interested in what different spaces and places offer up in terms of their history. 

    Lexi Raines  08:39 

    I completely agree. I think South Carolina has, like, a very diverse history that, like, not too many people know about, like outside of those specific communities. So, I feel like just bringing out that research is super cool. That’s awesome. 

    Evelyn Berry  08:55 

    Yeah, it’s been super fun, especially, you know, I’m not an academic, I’m not a historian, so I get to have the freedom of doing things creatively, which gives you a lot of leeway with these things, which is, which is a lot of fun. How 

    Lexi Raines  09:10 

    Would you define professional or personal success in your creative endeavors? 

    Evelyn Berry 09:15 

    Um, I think that personal success, I think usually comes when you’ve written something that people respond to, that speaks to them. That might change how they think or how they feel, or just move them in some way. I would say the best kind of response that I’ve gotten from like books, is people I’m talking about what it meant to them, whether that it’s, you know, helped vocalize something about their own life that they had never seen on the page before, or that it helped them write something about their own life. Think, which I think is always super cool to see. So I think that’s kind of personal success, professional success, I think is a little bit trickier, because, you know, we do live in a society where you got to pay rent, got to have health insurance. So, I think that if you can consistently get projects and you know, say for poetry or novels, it’s consistently getting published, consistently getting invited to festivals and conferences to teach, so that you can kind of maintain a steady income, which is extremely hard to do because, you know, funding in the arts is very unpredictable. Some years you might, for example, get a fellowship, which I’ve done in the past. Like, last year, I got the South Carolina Arts Commission fellowship. And, like, you know, that’s, that’s like, $10,000 you know, on top of what I usually make. And it’s a big, you know, that that’s, that’s a huge thing for me. And then, you know, having to think of, okay, next year you’re not going to have that. Well, how are you going to make sure to maintain what you’re doing? Like, what will you have to do differently? So I think finding sustainability is really the key for professional artistic success. 

    Lexi Raines  11:27 

    Yes, I would completely, completely agree with that. So, um, this kind of goes along the same lines of that, what was your biggest fear when you first decided to pursue the arts professionally? 

    Evelyn Berry 11:41 

    Well, you know, I mentioned that I didn’t really study English. I really wanted to, I really, you know, when I was applying to colleges and high school, all I wanted to do was write. I wanted to write stories. I wanted to write novels. I wanted to write poems, plays, whatever I could get my hands on. And everyone kind of tells you that it’s a dead end, that it’s impossible. But I think that’s also because they don’t really know anyone who’s ever done it. It’s a weird thing, because, you know, we have, culturally, an idea of artists as something from the past, right? You know, when we think about if you ask someone their favorite artist or their favorite writer, they’re more than likely going to name someone who’s dead, which is not a problem. It’s just that when we’re conceptualizing art, we always think of it as something that has happened, but not something you can do in your own life like in the current moment. So, I think that was the big thing. Is just kind of like falling on my face. I’ll say I remember feeling so like defeated at one point. So, I had a I had my first novel come out when I was very young. So, I like signed a contract when I was 19, and then all came out when I was 22 which is like, maybe irresponsibly young to publish it, to be honest. And, you know, of course, like I was in college, I had this very romantic idea of what a right being a writer was like, I, you know, got to go to, like, one or two conferences and festivals and be like, here’s my novel. And then like, reality set in really fast, which was like, you know, there’s hundreds and hundreds and, you know, there’s 10s of 1000s of novels out there. And so now, just because you’ve, you know, published one, how do you make people actually care about that? How do you sustain that kind of momentum as well? I didn’t have anything else ready to go, you know, at that point, because I’d been college through that entire editing process, and it was a couple of days after, you know, it was months after the novel had come out, interest had already dried up. Like six months in, I’d stopped doing events, and I finally graduated college, which was a crazy kind of thing. And then I remember the very next day, I was like, working at this restaurant, and I was like, a busboy and a like, I like, came up on this table, and it was like a mother with her daughter, and they were touring the college from which I had just graduated, right? It just graduated from the Honors College or top honors, and I dropped the plates in front of them, like I, like, tripped and, like, dropped plates. And the mom looked down at me and pointed at me and went, see, that’s why you need to go to college. And I remember just being like, Oh no, crazy that I’ve, like, you know, thought that I have, like, reached this height, and you think that you’re going to, like, have a single success, or you’re going to graduate from college and then launch yourself into some sort of, like, career of miracle after miracle after just like, coincidence. Yeah, but it’s much harder work than that. So, I think that’s the biggest fear, was realizing that it would not be as easy as I thought, or that, you know, luck and coincidence can only take you so far.  

    Lexi Raines  15:18 

    An English major, actually going back to your first point, like, I was terrified to be an English major. I didn’t come into college as an English major. I was originally a computer science major, and I just hated it, like it was so miserable. And like, I’ve always really enjoyed writing and like reading, and so when I made that switch, I was so much happier. And so I feel like people saying that they don’t have there’s no jobs in English is very, very untrue, obviously. So I feel like just being able to keep your options open and look for those opportunities is something that’s really important. 

    Evelyn Berry  16:03 

    Awesome! Well, I mean, I’ll just say, in response to that, like, something that I would say to anyone who’s graduating with, like, an English degree, or say, like sociology, or any kind of degree that people are generally saying that doesn’t make money, there’s, there’s a lot of jobs out in the world that you’ve never heard of that actually need the skill set that you have, and the skill set that you have, whether it’s like writing and communicating clearly, is becoming more and more rare. I mean, I’m sure you see it in your own peers. Like the ability to write a like cogent and coherent essay about a literary piece without using AI is like a huge deal these days. I see it in, you know, my communications work all the time where, like, you know, being able to quickly and correctly write, or even knowing, like, the basics of grammar or the basics of sentence construction, that’s something I take for granted. I’m like, everyone, everyone knows that. Like, duh, everyone can but that’s not true. And the more that you kind of like work in the world, you realize, oh, actually, I do have a set of skills that might be really useful to some people, and my I might be able to leverage it in real ways. Yes, 

    Lexi Raines  17:24 

    I’ve, really noticed that. And I think coastal does a good job with preparing English majors to, like, really market their skills. So it’s awesome. Can you describe, like, a defining moment in your creative journey? 

    Evelyn Berry 17:38 

    You know, what’s kind of interesting is, you know, when you’re doing creative work, every Turning Point feels like the big break. You know, in some ways, I would say the biggest thing for me a big turning point. A couple of years ago, a mentor of mine encouraged me to apply for a National Endowment for the Arts fellowship in creative writing. So these are governmental fellowships that are given to 25 writers per year. It’s a tremendous amount of funding. And beyond that, it’s quite like an honor to get it is, you know, one of those awards that people recognize on a resume and will bring you in. And at the time, I didn’t have a full length poetry collection out. The novel had been kind of a flop. I was starting to publish in different places, but I still didn’t feel like a quote, unquote, real writer. You know, I still felt like I had failed to live up to that kind of potential, and there was a massive amount of insecurity around the fact that I never went to graduate school and never studied writing. The older I got, the further I felt behind my peers, despite the fact that, you know, I was reading the same books that they were in graduate school. I was, you know, having the same conversations, going to the same events, doing this in kind of community volunteering and getting involved in the literary community. So, you know, this sort of fellowship wasn’t a sort of thing that I thought someone like me was one supposed to apply to, because it would be a waste of time, right? That it would be something no one without proper training, no one without that kind of pedigree already would be able to get a fellowship like that. But I decided to apply. I applied twice, and on the second time I got it, it was, it was really life changing. I actually didn’t believe them when they pulled me on the phone that I had gotten the fellowship, yeah. And it was just really cool to, like, have that moment of like, okay, like, this is real. Like this is, you know, it kind of was funny because it eclipsed a lot of other failures, because it didn’t really matter anymore. It’s like, well, you have, like, this seal of approval, which sounds silly, like, you know, a lot of especially universities, they look for those. Seals of approval, right? And or before they like invite you to come teach, or invite you to come read. And sometimes when you’re able to get a fellowship or an award like that, it’s just the one thing that can help you kind of stand out in the crowd. And that was really a turning point for me. I think that I was able to take myself a little bit more seriously as a writer, I was able to demand a little bit more in terms of, like, what I charge from, you know, people who were hiring me and mostly it kind of gave me, like, the confidence to continue to actually say to myself, like, okay, like, this isn’t just something I do for fun. It is actually, like, my vocation. It is the thing I’m doing with my life is to write and share stories and share poems. Congratulations! 

    Lexi Raines  20:53 

    On that. That’s actually, so that’s awesome. So it was really great.  

    Evelyn Berry  20:58 

    Cool. Yeah, I think, um, it was kind of interesting. Last year, a like, some academic did, like, a qualitative study on, like, who got these kinds of fellowships, and I was the first one to receive that fellowship, I think, in like 30 years. Like, the last person who did it was James Dickey, and so it’s kind of like, yeah, like even that, like Southern writers, rural writers are, like, massively underrepresented for these fellowships. You know, the majority of writers who get them are people who are already well-established. They’re already teaching at major universities and things like that. So it felt really good to like represent for my state as well. And I didn’t realize that until someone pointed it out, and I was like, wow. Like, it’s kind of wild, because I know so many amazing artists and writers here who deserve support, sometimes ignored by like, the national art scene. 

    Lexi Raines 22:01 

    Yeah, that makes it even more meaningful. Congratulations again. Like, what is the best and worst advice you’ve ever received? 

    Evelyn Berry  22:10 

    Unfortunately, the best advice, and I think this goes for any creative path, is just do the thing that you want to do. What I mean by that is, I know a lot of writers who think, Well, I would love to write a novel, but before I can write a novel, I need to go take a creative writing class. Before I write a novel, I need to read 10 books about writing a novel. Before I write a novel, I need to like prove myself in some way, same with being an artist. You know, I will become an artist. I will start making art once I get to the certain point that it’s proved myself. But the only way that you can actually develop craft and develop as an artist, as a photographer, as an actor, is to practice that craft. And, you know, often practice looks like failure because you’re not going to be good at it at first, right? No one is no one is like perfect or no one is skilled at what you do first, and you still might feel inadequate years later, too. But once you start comparing you know how you’ve developed, you’ll see growth. So I think that’s really important as to whatever you’re doing to begin now, you know to not kind of wait for any kind of permission, to wait for any kind of degree or certification or seal of approval from anyone else, but just to start making and also start sharing that work, even if you don’t think it’s very good, you know, upload that photography to Instagram if you’re writing stuff and you know, you know, go ahead and send it out to literary journals. If it’s not getting published in literary journals, like print it in a zine. Share it with friends. Once you start to get into that cycle of creating and sharing art, you’ll kind of you’ll do some more often, the worst advice I’ve ever gotten, I think that the worst advice I’ve gotten is that one should separate, not write about politics. I think a very common thing, what used to be a very common thing in the arts, and especially in writing, was that, you know, people didn’t want to read, you know, quote, unquote, political stories or political art, because it was very heavy handed, which it definitely can be for sure. You know, we’ve all read work that is very heavy handed in that way. But I think it’s really important to think about why that advice is given and Who Gives it often. You know, the lack of politics is not. A lack it is just like a defense of the status quo. And so art that does not engage with values that might be seen as quote, unquote, political are still political. You know, they are. They’re maintaining a kind of status quo, a patriarchy of white supremacy, you know, kind of this, this, this kind of paradigm, right? That is seen as the quote, unquote norm or seen as apolitical when, in fact, it’s very political. All of our lives are very political. And as a poet you know, writing about like being queer in the south, it’s impossible for pretty much anything I write not to be viewed by others as political, even if I don’t mean it that way. And so I remember getting some advice, like definitely, from like, fiction writing mentors and teachers to kind of avoid, you know, talking to explicitly about politics, despite the fact that it kind of informs our every day, I feel like it 

    Lexi Raines  26:04 

    Would be hard to ever completely avoid that topic, because it makes up who you are. It makes up the community around you. It really makes up everything a lot, influencing you. 

    Evelyn Berry  26:14 

    Yeah? So that’s what? Yeah, exactly. It’s an impossible piece of advice unless you are, like, the single most privileged person in the world and are able to insulate yourself completely. 

    Lexi Raines  26:25 

    So, can you please walk us through a typical work day for you, like, what does your process look like, and what’s kind of expected of you on a daily basis? Yeah, 

    Evelyn Berry  26:33 

    Let me take you through kind of a general day that includes all of my different jobs. So I usually wake up at five in the morning, which I know is not fun to hear. If I have real energy, I’ll work out. Otherwise, I’ll go shower. I will say I this is so I mean, maybe it won’t sound weird, but like, you know, I’m not the biggest physical fitness person, but I do think that exercise and just moving your body, whether that’s walking or going to the gym or like playing a game with friends, actually can, like, help boost your creativity. It puts you in a better mood, and it helps bring you energy that doesn’t necessarily fade throughout the day. So I think it’s a really good way to get one’s mind ready to write after that. I usually end up coming home showering, putting on makeup, etc., and I will go right. So sometimes I write at home at my desk. More often, I will go to like a local coffee shop, and write for anywhere from one to two hours before work. And the reason I do this is just that I’m a morning person. It is like when I do my best work is when I wake up by the time like one o’clock rolls around, I’m a little less sharp, so I want to give the best version of myself to my creative work. Then I usually go to work at the at the library. So this usually looks like spending the morning, usually dealing with more immediate needs. So that might be helping write an email, helping finish up some projects, maybe being in meetings so often I will find, like, we have meeting rooms at the library, so I like to find, like, a quiet place have my like, noise canceling headphones, and just really dig into the deep work. So anywhere from one o’clock to five o’clock is when I do that kind of deep work for communications, that’s strategy building, or just something that’s going to take a long time to write. I will say I’m very lucky in that sense, like I have a job in which people generally leave me alone unless they need something or they’ll send me an email, so I get a lot of uninterrupted time to, like, think and sit, and I think that’s really important to kind of have, like, you know, I’m also totally allowed if I wished to, like, leave the library and just like, wander around, because that might help, like, write something that I need to write, and get me in the right mindset to do it. So, yeah, that’s generally what that workday looks like after work. I might do different things. So I help. I helped start a local collective here called queer writers of Columbia. We hold like write ins and workshops and open mics. So often, if that is happening, I will leave work and go grab something to eat, maybe with some of the friends from that group, and we will go and write together even more. Sure, generally in that setting, I’m actually not writing my own work. I’m usually helping other people navigate stuff, just a lot of moving parts. So it might be, you know, just mentoring people basically to get published or to seek opportunities. It might be going to support people at open mics. I’m at the point in my career now where, like, I don’t necessarily have to do those things, you know, like, I can get paid to go read poetry, so I don’t need to go to an open mic and, like, have that kind of exposure. But I think it’s still important to engage with like, everyone in your community, no matter like, level of development they’re at, because, you know, that’s kind of how I had any opportunity at all as a writer, is that someone took a chance on me and gave me an opportunity before I was ever ready for it. So that’s, that’s a big thing that I believe in, is, you know, encouraging people to say, hey, you know, you should really host this. And they’re like, I or teach a workshop, you know? And usually people say, like, I don’t have anything that I could possibly teach others. And I think that when you start doing it, you’ll be surprised by what you can teach others. Something else I really believe in is like, to not get, keep, like, publishing secrets. There’s a lot of norms around literary magazine publishing, wearing agents reaching out to bookstores that are not like written down in many places. You might learn them in an MFA program, but even then, probably not. So the only way to learn them is through trial and error or from just another writer telling you. So I’m a big believer in, you know, mentoring writers to make sure that their talent is not being unnoticed, that they’re able to develop and both within their community and beyond. Yeah, 

    Lexi Raines  32:00 

    So,it sounds like you again, you’re very, very busy person. How do you, like, create a good work life balance where you’re able to maintain both, like, your professional creativity and your personal creativity. That 

    Evelyn Berry  32:15 

    Can be hard sometimes. You know, I think one of the challenges that you run into, like I write for work, and so when I’m done sitting at a computer for eight hours, I don’t want to go sit at a computer anymore. So one of the things I do is prioritize my personal creativity. I think of that as you know, despite the fact that it doesn’t make me as much money, it is the thing that I want to give, like the best part of myself to, which is why I tried to do it before work, right? You know, I say that’s a typical day, but, you know, maybe going and spending time with other writers happens maybe once a week. You know, I’m also very conscious, and even more so these days of like self care, make sure to have time to myself. One of the huge benefits of working at the library where I work is that it has a big emphasis on work life balance. So we have open PTO, which means we can basically take as much PTO as we need. I’m able to work from home one day a week, which is where I am now. I’m not at work right now or not at the workplace. So, you know, it allows the flexibility, which is really great because, you know, I work with people, with families who, you know, need to like to pick up their kids from school in the middle of the day or drop their kids off at daycare. And it’s really nice to work for both a organization as well as for a manager who cares about your personal well being like, beyond anything else, like the actual parts of my job, sometimes they’re fine, like, I like writing articles, but a lot of it’s very boring. It’s very boring writing. It’s very technical, it’s very straightforward, but that doesn’t really matter to me, because what’s more important is that I’ve chosen a career that can sustain me enough that I have the energy and the time and the ability to pursue my creative passions. So for example, like last year, I went on book tour for grief slut. And, you know, I was able to take, you know, several days off, sometimes weeks, or like, a week at a time, to go travel around the country and tour this book. And it was really important to have support from the organization. Person I was working for. And not everyone has that. So like, you know, if, again, you know, if I’m would give advice to someone, I’d say, like, you know, think about the values of the people for whom you’re working, because they will also, you know, sometimes help shape you will they see, like, your art career as something that supplements them, like it’s like something that they’re very happy about, or do they see it as a rival for their time? And so if you can find someone who supports your art as well as your livelihood, it’s a really beautiful thing. I agree.  

    Lexi Raines  35:39 

    That is, I want to find would be an amazing opportunity for a lot of people. 

  • Caletta Harris

    Caletta Harris

    “Know your worth and follow your path, and entrust yourself” 

    Caletta Harris is the founder and owner of Reel2Real Productions, a video production company that has been transforming stories into powerful visual narratives for nearly 20 years. She is based in South Carolina and works nationally, blending creative passion with purpose-driven storytelling by using media to empower, educate, and amplify voices across South Carolina. 

    The powerhouse behind Reel2Real Productions is a woman with a camera and a mission. For nearly two decades, she has built a full-service video production company that thrives on diversity of stories, clients, and causes. Based in South Carolina, her work stretches far beyond its borders, but the state’s rich history and collaborative spirit have deeply shaped her creative journey.

    Interview

    Transcript

    Lexi Raines  00:01 

    So, what do you do for work, and where are you currently working from? Well, I 

    Caletta Harris 00:05 

    Currently I have my own business called Reel to Reel change to Reel2Real Productions, and we have been there for 19 years, almost 20 years. Next year will be 20 years, and I’m kind of out of everywhere. I’m remote, but I do work all over. So right now, I’ll say South Carolina, awesome. 

    Lexi Raines  00:26 

    And so, what is your official job title, being the creator of realtor. I am the owner. And what is one thing that you love about working as a creative in South Carolina? 

    Caletta Harris  00:37 

    Well, I love the rich history in South Carolina, and to have that creative freedom being a creative there’s a lot of stories to be told. A lot of rich history here, and just the people connecting with some great, like minded individuals, is always a plus. 

    Lexi Raines  00:55 

    I completely agree. So first, just tell us a little bit about Reel2Real. 

    Caletta Harris  00:59 

    So, Reel2Real is my baby. My production company is a full service video production company. So we basically do everything from commercial marketing all the way to documentaries. I am the videographer, the editor, all of the above, the marketer, all of that. So we basically do a lot of branding for companies. So we are going on our 20th year, next year. 

    Lexi Raines  01:25 

    Awesome. That’s so cool. So what does South Carolina bring to reel to reel, and what is its unique influences on you compared to anywhere else I can 

    Caletta Harris  01:33 

    Say, South Carolina has brought me a lot of diverse clients, like my projects totally different. And when I was starting the business, people always would say, you need to get, like, a portfolio that’s vast. You can’t just do one thing, and then expect people to say, Oh, well, you can do it, but they have to see it. I’m like, This has definitely given me an opportunity to have different type of clients, different type of genres. And I just love it. I love just creating people’s vision that 

    Lexi Raines  02:03 

     Awesome. I feel like South Carolina is definitely a very diverse community. And saying that, like, how would you describe your local professional community? Local 

    Caletta Harris  02:11 

    Professional community? They are wonderful. They’re very interesting. They’re very talented. And, you know, they bring opportunities with them. So it’s not like, this is just mine. They see where people can fit in. And then once I start talking, you know this, the wheels start spinning, and it’s like, oh, well, maybe we can fit you here. And then my wheels start turning. Say, oh, maybe I can connect you with so is a good connecting hub? I like, yes, 

    Lexi Raines  02:38 

    That’s actually something I’ve heard a lot throughout, like almost all of my interviews, is that South Carolina really is such a good community where people want to like be able to lean on each other, which I think it achieves pretty well. How do you define professional or personal success in your creative endeavors? Well, 

    Caletta Harris  02:57 

    I would define personal professional success is retention rate. I can say my longest client has been 15 years, and then the next one has been 11. So I can say that I have a great rent retention rate with a lot of my clients. And then from there it’s still, you know, multiple years, and then even the new client is like, we don’t want to just stop here. We want to keep that show’s success. To me, that I must be doing something right, and then just personally, it’s kind of the same thing. Sometimes I’d intertwines, but just building relationships personally, because it’s not always professionalism with my clients. So we build that relationship. Yes, 

    Lexi Raines  03:38 

    That’s awesome. And sometimes that’s the base you need to work on. So that’s really great. What was your biggest fear when you first decided to pursue the arts professionally? Can 

    Caletta Harris  03:47 

    I be self-sustainable? I think that’s a lot of people fear. Can you do this long term? So I was smart with it, because I held on to a job until I said I can do this long term. It kind of worked out. And then when I got my first office space, I just took off from there, because people want to see that to make it real for them, right? So that I just didn’t have to go back doing anything else for anybody else. 

    Lexi Raines  04:15 

    And that is awesome. I know a lot of the creatives that I’ve interviewed so far like they are kind of working on their projects, and then they have, like, a day job, and so that seems like difficult to juggle. So it’s awesome that, like, you aren’t having to do that. Okay, so can you describe, for me, like, a defining moment in your creative journey? Like, did you have a particular project that made a significant impact on you 

    Caletta Harris 04:40 

    Absolutely! back in 2013 I started a journey while in my office downtown, I read it in the newspaper that city council wanted to do something about their homeless issue, and I was called by what the options were. So I was like, I want to do something about. It. I already have a production company. Let me just start filming and talking to people and seeing what’s going on around me. And it became a full feature documentary. It’s called No Address. It’s a documentary series featuring Columbia, South Carolina and Atlanta, Georgia.

    So it talks about, you know, the criminalization of homelessness, what’s going on as well as practical solutions, because we can’t keep talking about the problems without the solutions. And that has had the biggest impact on my life. I the first one came out. Columbia came out in 2020 and Atlanta came out in 2022 so we hit the whole film festival market, and now it’s on Tubi, Amazon. I’m about, I’m thinking, I’m on about 10 streaming platforms now, so it has made a huge impact. I’ve spoken to a lot of colleges, even middle school and high schoolers, and they’re excited about doing something in their own community. So this has been one of my biggest passion projects, and I continue to expand with it, because I want to be a part of the solution now, yes, 

    Lexi Raines  06:01 

    That is, like, actually so amazing and so meaningful that is, and being on so many streaming sites like, that’s so cool, that’s actually awesome. So what is the best and worst advice you’ve ever received on your career path? That 

    Caletta Harris  06:19 

    Was a struggle, because I can’t really think of the worst advice, because I really block out a lot of that negative energy, right? The best advice, I would say, is when you know someone told me just going through this is to trust yourself, follow your own path, because had a lot of challenges at the beginning, me being a woman owned business, so that was a challenge in itself, and people taking you seriously. So that I that was the best advice was to say, you know you know your worth and follow your path, and you know you know and trust yourself. So but the I could say something generalized, like the worst advice would be something like, it doesn’t matter, everybody’s doing it, so go ahead and do it. And I’m not that type. If you say go right, I’m gonna go left. Open your mind and think creatively, yes, so that I don’t say that. Yeah, 

    Lexi Raines  07:16 

    I think that is, like, really good advice to, like, stay true to what you want to do, not what everybody else is doing. So that’s awesome. Can you walk me through like a typical work day for you, what does your process look like and what’s expected of you on a daily basis? 

    Caletta Harris  07:32 

    So normally, I wake up, I stretch, I meditate, then I go drink some coffee or tea, and then I either edit or film, depending on the day. So every day is different. I usually work until like seven, unless it’s a long shoot or something, but I kind of cut it off at seven, and then I have me time. I relax and do whatever, and then I try to go to bed by 10 o’clock, because rest is so important to me, because I use my brain so much, and sometimes I’m juggling two or three projects simultaneously. So it’s like shifting gears here and there all the time, somebody else talking about something totally different. So it’s like your mind is always going so I’m like, shut it down at 10 o’clock and then, and then I just start the day, just to rejuvenate and start the day. So that’s kind of my routine. And then I don’t I try not to talk business after seven. 

    Lexi Raines  08:28 

    I think that is super smart, like, and a good practice to have, because I think so many times people don’t know where the line, like, the line kind of blurs between, like, work life and personal life. So I think that’s really, really good advice. Actually, 

    Caletta Harris  08:44 

    Being entrepreneurs, we people don’t know how to cut it off. It emailed at 2am from people in that one time, and then I said, You know what? This isn’t healthy, because you’re going to burn out at some point. So it’s like, every day is a new day, and I’m ready to conquer it. You know, along 

    Lexi Raines  09:01 

    Kind of with that, I know you’ve explained some of them trying to get to bed early. What are some habits that you think would be beneficial for others wanting to do what you do? I 

    Caletta Harris  09:10 

    Would say, you know, just find your peace. Whatever it is at times, just take breaks and find your peace. I’m a nature person, so I go out in nature and, you know, just soak it in vitamin D, go out to the farm, you know, things like that, just to digress, and then you can kind of recharge yourself and get back into because you don’t realize, once you do that, how much information can come in and Creativity can come in when always thinking about everything else. So take that time, even if it’s five minutes, whatever it takes, just go out, walk, do something, stretch or just be silent, you know. And a lot of times that really can make a huge difference, subtle, but it can make a big difference. 

    Lexi Raines  09:57 

    Yes, I completely agree, just for. My personal experience, I feel like just those few moments that you take to like, ground yourself, super, super important.

  • Angela Thomas Smith

    Angela Thomas Smith

    “You determine your worth and set your success. Don’t allow your success to be set on what others think of you and how others perceive you. You determine that, so you won’t have expectations from the world, but you can set your own guidelines and your own expectations.”

    Angela Thomas Smith is an entrepreneur who helps authors publish their books in addition to having a podcast and a magazine based in Georgia. 

    Interview

    Transcript

    Emma Plutnicki  00:02 

    So, to start, what do you do for work and where are you currently working from?  

    Angela Smith 00:24 

    I work from wherever my computer allows me.  

    Emma Plutnicki  00:31 

    Amazing and where is home for you? 

    Angela Smith 00:34 

    So, home right now is Georgia.  

    Emma Plutnicki  00:37 

    Okay, 

    Angela Smith 00:38 

    I actually just moved from Myrtle Beach. 

    Emma Plutnicki  00:41 

    Oh, Amazing! Um, so how long have you been doing that? How long have you been an entrepreneur? How long have you been helping with publishing and all that? 

    Angela Smith 00:50 

    I’ve been doing this since 2012. I started in 2012, I really stepped out in 2016 it really picked up the during the pandemic, and it’s just been going amazing. And I published my first client. Um, we’re having a book signing in Georgia this weekend, so I’m excited about that. Amazing! congratulations. That’ll be so fun and so how has your work shifted at all living in South Carolina to now Georgia has done South Carolina has any influence on your work, as opposed to now living in Georgia? So, I am originally from South Carolina. I’m originally from upstate South Carolina Anderson, South Carolina. Actually, nothing has shifted. It is the same because, I have established a virtual community. So, I’m able to connect with people virtually, um, so we’re able to connect globally. I have individuals that’s not here in the US, and we’re connected with individuals in the UK, Africa, the Virgin Islands. I have a host from one of my podcasts that she’s a professor at University of Virgin Islands. So, we are connected globally, and during the pandemic, I was able to establish that platform. So, I’m grateful for that. Yeah, it’s great to have that flexibility. So, if you’re working with people from different time zones, and you’re on your computer conducting these tasks. Is it ever hard to have a good work life balance, because you’re able to work at any time at your fingertips? Is it ever hard to shut the laptop and kind of get away and have some time for yourself? It was at first, but when you learn how to balance, when you learn that if you don’t take care of yourself, then you’re not going to be any good for anyone else. So, when you learn how to incorporate self-care into your daily life, it makes everything so much easier. Just having that time to, you know, escape from the computer, you know, because sometimes you can get overwhelmed and you can get consumed with what you’re doing, and you get caught up.  So just having that time to escape, it’s necessary, I encourage everyone to have that for sure. So, what does a typical day look like for you now? What’s expected of you on a daily basis, and what kind of things do you get into? Okay, so first thing I’m usually up at 4am I normally take Angel, who is my mom, my God, mom’s little baby. For a baby, I usually take her out. And I do a 5am prayer. I am a spiritual person, so I am part of a prayer call. We’ve been doing it now for five years. So, I do that every morning, and it starts my day. It encourages me, it uplifts me, it gets me started. And then, I own the computer doing whatever that task is for the day, and it can range from today, I’m working on a magazine. We have a special edition of the magazine that’s dropping to honor poets, celebrating our new poet of the year out of Dallas, so I’m excited about that. She’s from Dallas, Texas, and we get opportunity to really connect, collaborate and be creative, and build a community where people can come and have that safe space to be creative and to allow that express side of them to come forth, whether it’s through books, whether it’s through podcasting, whether it’s through magazine, whatever it is, we want to be that space that allow you to be able to create, yeah, for sure.  

    Emma Plutnicki  04:31 

    And so, your podcast, how often do you film those and what kind of topics do you cover? 

    Angela Smith 04:36 

    So, we stream live, and we stream on from Sunday to Friday. We have nine hosts, and they all have two shows a month. So, say one may come on every first and third Wednesday, like doctor chin, she comes on every first and third. Thursday, we have a young lady that comes. On first, no second, Sundays and fourth Thursday. So, they have different days that they may come on, but we have someone on every day, Sunday through Friday, at 8pm and they talk about different things because they come from different walks of life.  We have individuals that have disabilities. They have a young lady that was born with spina bifida and hydro syphilis. She has a podcast called delayed but not deny. So, she not only focused on disabilities and showing people that you can overcome disabilities, but she allowed anybody that has a story that wants to share it to come on her podcast. Individuals that work in social work and librarians. We have a young lady from Toss in South Carolina. She’s a librarian, um, she hosts a podcast that focuses on authors and anything in the literary world, creative side, she likes to focus on that. So, we are a diverse group, and we’re from all over. We have South Carolina, we have New York, we have the Virginia area, California, Texas. So, we have a variety of individuals as a part of what we do amazingly. 

    Emma Plutnicki  06:08 

    And so, with a career like this, is it hard to kind of quantify success? Because, you know, in a creative career, it can be hard to figure out what success looks like, whether it’s financial or ideological. So, in your role, how do you define personal and professional success? Is it how many viewers you have on your podcast? Is it the stories and of people saying that they’ve been touched? Or how do you how do you kind of define that? 

    Angela Smith 06:36 

    So, that is something that is just like beauty is in the eye of the beholder. So, that will be something that each individual person will have to say. But for me, success, to me, is seeing individuals that I’ve worked with go to the next level and seeing them excel and go beyond what they thought they could do to me, that’s success. Seeing articles about me, seeing interviews, seeing different things, where people acknowledge the things that I’ve done to me. That’s success, and you know, it’s measured upon the person that is doing it. It is in the eye of the beholder.  So, you determine your work, and you set your success. Don’t allow your success to be based on what others think of you and how others perceive you. You determine that…So, you won’t have expectations from the world, but you can set your own guidelines, and you can set your own expectations so that’s my, that’s my take on that. Yeah, that’s a great way of framing that.  

    Emma Plutnicki  07:46 

    Did you have any fears when you were coming into this career?  

    Angela Smith 07:49 

    I had a lot of fears but had to step out on faith. I had to believe in myself and knowing that I had all these dreams and I was doing things that I didn’t want to do, and I never thought I would be doing the stuff that I’m doing. But when I stepped out and believed in me and believed in what I felt was on the inside of me, things came forth, and I just began to Just go and things just begin to open up, and the more and more I did, the more and more things opened up. And I tell anybody, if you take that first step, that is the most important thing, get rid of fear. Because fear is not something that we are supposed to have. Because if you’re a believer, whatever your belief is, it has to lead to you not having a spirit of fear but having that spirit to do what you’ve been purposed to do. And how do you do that? Go forth, step into it. Do it boldly. You know, I’m reminded of when I was a child, and all the things that I did when I was a child, and how I enjoyed those things. You know, I got back to doing those things. You know, sometimes we get caught up in trying to live up to expectations of other people, where we lose those things that we’re passionate about by chasing after the things that everybody around us want us to do, but if we hold on to those things that we’re passionate about, it will allow us to be creative, and it will allow us to be who we are, and it allowed that true spirit of us to come forth. 

    Emma Plutnicki  09:35 

    I love that. Yeah, and along the way, was there anybody offering you advice, or was this something that you just kind of figured out on your own?  

    Angela Smith 09:44 

    Well, there were a lot of people that were in and out of my life, and people that probably didn’t realize that they were pouring into me and giving me advice and encouraging me, like my sister. For example, for those that know my story, I lost my mom to a day after my 16th birthday. So, my sister was very important in my life. She was a very inspirational person. She was one of those people that no matter what, she always encouraged me, she always uplifted me, she always pushed me to go beyond. She always believed in me. And she was one of those people that no matter what you did, she would tell you, you did wrong, but she didn’t hold it against you.  She always solved the good in you, and that was one of my inspirations. But there have been so many people, and I can’t begin to name them. Because I would definitely lead someone out, and I don’t want to do that, because there have been so many people that have been inspirational to me, even giving credit to my high school coach, Monica Denise Davis, she was someone that if I never come across her, I never would have played basketball. I never would have had that opportunity to go to college. I ended up in North Greenville for one year. I ended up at Morris Brown College. We had the opportunity to play basketball, meet, some individuals, had the opportunity to travel and do some things that I never would have done. So, there’s been a lot of people and just allowing those people to pour into your life. So, take those mentors. If you have an opportunity to be mentored, take that mentorship.  Allow individuals to pour into you.  

    Emma Plutnicki  11:19 

    Yeah, for sure. And so last kind of question, has there been one significant project that you’ve worked on, or something that you’ve done that kind of sticks out as being particularly significant throughout your career? Maybe it’s a project or someone you worked with, or something that stands out as kind of like the pinnacle of your creativity or of your career.  

    Angela Smith 11:42 

    Wow, I can say right now what we’re doing the 100 authors movement, the 100 authors to watch being able to work with a diverse group of authors that are trying to make an impact, that are trying to leave a legacy, that are trying to allow their voice to speak and touch on different things that they’re passionate about. I am grateful for that opportunity that right now is the most, I mean, pivotal thing, and to hear I’ve had the opportunity to sit and interview all of these authors, a part of this movement right now, and every last one of them, they have a spirit of gratitude. They’re grateful for the opportunity, and it’s based on four seeds, connection, collaboration, creativity and community. That is truly what is based on and being able to give individuals a platform where they can be supportive, where they can feel comfortable and open to support.  There was a young guy, he was getting ready to release a book. He was having writer’s block. He came inside the chat. We have a chat room on Facebook. We have a group on Facebook, so we have a chat. He comes inside the chat, and he just said he was having a bad day, and he explained what was going on. One of the group leaders immediately responded to his post. She posted some things that he could do. Just willingly. Posted things that he could do. He incorporated those things, he came back, he gave his testimony, he wrote his book. His book dropped, and that’s what we’re doing. We share resources. We are pulling on each other. We’re letting each other know that we’re there, that you don’t have to do this alone.  Because a lot of people start a podcast, they start a magazine, they start a book, they do whatever they do, and then they get stuck after they’ve done this thing, like, what do I do now? Now you have a community that’s there to support you, that’s helped, to push you, that’s there to help promote your stuff, that’s helped, and we just want to be a family so that, I think right now, that is the most pivotal thing. And just having all these individuals from different backgrounds, you know, when I say different backgrounds, we have professors involved. We have a professor right now that’s being honored out at miles University, a part of the movement. We have Doctor Chen. We have teachers, elementary and middle school teachers. We even have a high school teacher. I forgot about him down in Texas. We have men and we have women a part of the project. So, we are a diverse group of individuals just wanting to be a voice, um, wanting individuals to know that, yes, you can. We are not respective people, just as we did it. You can do it too.  So that’s what, that’s what I’m doing, and I’m excited about that, that project.  

    Emma Plutnicki  14:38 

    Yeah, I love that. That’s amazing. Thank you for sharing all that. And just as we wrap up, is there anything else you’d like to say about your career? Any advice or anything else you’d like to add? 

    Angela Smith 14:50 

    Well, I just want to tell everybody. As I turn, I’m turning 50 in a couple of days, I would say, what? 12 days I’ll be 50. I’m going to be dropping another book. It’s never too late. Um, because I didn’t start until 2016 and it took me almost losing my life. Because I’m a domestic violence survivor. And it took me almost losing my life for me to really step out and do the things that I wanted to do.  Don’t allow something to be the reason that you step out and do something. Do it because you’re passionate about it, and it’s something that you just want to do, and you want to leave your impact. Because we are our legacy. We are our brand. We are the ones that must tell our story. So, we can tell that in the form of written. We can tell in the form of audio, like we’re doing now, visuals, different things, where we can archive the great works that we’re doing. Because if you are a believer, and you are a word, when you know that the words say we should do greater works, and if we should do greater works, how will they know?  Because we can’t alter none of the things that have come before us. So, we have to leave the evidence and how we do it through our works, our works just speak even when we’re not here, and we want to leave something that the next generation can pull off because someone did something for us before we got here, and those things that they did for us allow us to be in place to do the things that we’re doing now. So, I just tell anybody, believe in yourself, know your worth, know that you have power because you were positioned to be an overcomer, because you didn’t get dropped out of the sky. You are a willing investor to move forth and allow that thing to come forth out of you. And how do we do that? By educating, empowering, encouraging others.  Through our resilience, we can’t give up. You can’t quit, no matter what it looked like. I just completed it on Monday. I just turned in a 40-page document for my last class. I just completed my master’s, so I will walk with my MBA. So, I’m excited about this. 30 years after graduating high school, I went back and I got my Bachelor’s, and now I can walk 12 days before my birthday. I now am a master holder, so I’m excited about, you know, what we have in store, you know? And I say to anybody, chase after your dream, don’t stop chasing your dream, because dreams still come true.  

    Emma Plutnicki  17:40 

    Yeah. Thank you so much. Thank you for sharing.  

  • Akai Shelise Jones

    Akai Shelise Jones

    “Success is building meaningful relationships with our youth… making sure that the youth get positive exposure and not just be limited to what their sentence is.”

    Akai Shelise Jones is the Visual Digital Media Director for the South Carolina Department of Juvenile Justice, where she blends creativity with purpose to tell powerful stories of change.

    Interview

    Transcript

    Emma Plutnicki  00:02 

    So to start, what do you do for work and where are you currently working from? 

    Akai Shelise Jones  00:06 

    All right. So, hi guys. My name is Akai Jones. I currently work for the Department of Juvenile Justice, and what I do here is, the state title is Public Information Manager. So, I urge anyone, if they were going to look, it’s in the communications umbrella, but my in-house title is Visual Digital Media Director. So, it runs the gamut from anything like, if we have an incident here, I may have to communicate that internally. If it’s really bad, we may have to communicate that externally, and that would happen by way of media notification, some type of writing. Sometimes it’s drafting a letter or a memo to state the facts, so the funner sides of it, or the more love and light sides of it, I get to carry a camera and I go out and sometimes I just try to capture things that are around retention efforts for current employees. Sometimes it’s trying to gain the interest of potential employees. So, I may post some employee morale things. I run the social media page so you can check out the South Carolina Department of Juvenile Justice Facebook page. Sometimes it’s website updates. So, it really is a lot under the communications umbrella. 

    Emma Plutnicki  01:38 

    Yeah, and how long have you been working there for? 

    Akai Shelise Jones  01:41 

    So, this August will make three years.  

    Emma Plutnicki  01:44 

    Okay. 

    Akai Shelise Jones  01:45 

    Yeah, it’s coming up fast. But prior to that, I was a foster care social worker, so this has always been my population of people. We have youth here depending on the age, but most of the youth are anywhere between, and this is facility wide, between 13 and 18. 

    Emma Plutnicki  02:06 

    Okay, makes sense. And so what does the typical day to day look like for you? What are your responsibilities and what do you get into on a daily basis? 

    Akai Shelise Jones  02:13 

    So it depends. So, I try to be very organized, because I’m the only one that does this job for the entire state of South Carolina. So depending on, I usually try to keep like a content calendar. And like, for instance, this month is Social Worker Month Appreciation Month. So instead of just doing a flyer, I was like, let’s do something a little different this year, as long as everyone is on board. So, we had, like the leadership, our deputy directors, submit a few names, and I literally went out and grabbed a few interviews for a few social workers. So now that would mean capturing it, editing, putting some graphic design around some of the more poignant parts of the interview. So that’s just like one small piece. Some like day, the day after tomorrow, we have a community graduation. So that’s anybody that’s in a community role. So, you could be Intensive Supervision, you know, a Probation Officer. You could be an administrative person in the community, because we have over 43—it’s either 43 or 46, excuse me, counties, and those people do varied work. So, I may go out, I’ll take the graduation so that everybody has that personal moment. I’ll just do still photographs, but then I’ll come back to Facebook and post, we had another graduation. We had X amount of people. So, the duties do change. The other hot topic right now is we’re migrating from an old, kind of antiquated website to a new one. So I had to, like, kind of go through my external drive and find some cool pictures and upload that. Then there was a lot of text. I had to go back, and I had to vet information with leadership and say, “Is this still valid? Do we still need this? Is this any good?” So, it—that’s been laborious in that way, because it’s just like, I gotta make sure that everything is current and, you know, still even relevant. Yeah, so it really depends day to day. 

    Emma Plutnicki  04:30 

    Yeah, and with so many tasks on a daily basis, how do you personally define success in your role? Is it accomplishing all your tasks? Is it financial based? Is it, you know, ideological? How do you define success in your career? 

    Akai Shelise Jones  04:45 

    For me, I think it’s getting the right stories out, and what I mean by the right stories. A lot of employees here have been here for 17, 20 years. And for me, I think there’s some intrinsic value to getting those stories out where people don’t, you know, they don’t even know what the role is. I mean, some roles are so unique, like, I have a colleague of mine. He’s a Hearings Officer. Well, he’s the only one that does that role over the entire state. So, getting his story out and like, how the worlds collide with how we help our youth. To me, that’s the most important is just making sure that these kids are exposed as well. Like, because I have the clinical background with social work, it allows me to open up that conversation when I just have the camera out. So, they’re like, “Ms. Akai, you know you’re gonna, can you take my picture?” or “Do you do, you know, you do videos, you do music videos?” You know? And it allows me to put the camera in their hand, and then I have a conversation, and I might say, what are you in here for? And somebody may say, “Well, I did armed robbery.” I mean, some of these charges are heavy. And I’m like, “How much do you think the camera is?” And you know, they usually don’t guess. And I’m like, “Just the body of the camera, without a lens, is $3,600” and they’re like, “What?” And then I start to tell them. I said, “Well, if you were to book me as a client for two hours, what could you charge me to come out and shoot your event?” So, I think for me, defining success is have—making building meaningful relationships with our youth, giving them the opportunity to understand what I do and how it can translate to their life, and getting their stories out. So like, I guess the long answer is, you know, making sure that the youth get positive exposure and not just be limited to what their sentence is. 

    Emma Plutnicki  06:48 

    Yeah, no, it makes sense. And did you have any fears when you were coming into this career? 

    Akai Shelise Jones  06:53 

    I won’t really say fears, but like, there was some apprehension, because I’m what we call, we have some jargon, but we call it “behind the fence.” So like, for you, I wanted to take your call, but if there’s an incident and I’m on the other side of the fence where I’m just locked out, you know, so I think, like, more family and like friends were like, “Don’t do it,” you know, they have these stories and in their mind it made up that this is jail, this is corrections. But for me, it was a dream come true, because, like, I’ve always loved media, but, and I’ve always liked working with children, and really on the prevention side and the intervention side, but here, just because they’ve made a mistake doesn’t mean that it’s over. So, this was a dream job to be able to have both parts for me. So, I really didn’t listen to anyone, but I would say apprehension, like, would I be safe? You know, would I be able to tell the stories in the way that I want, have the autonomy to work? But I don’t know. I’m from the Bronx too, so I don’t, I don’t know about being scared. 

    Emma Plutnicki  08:04 

    Yeah, no, it makes sense. You mentioned your family members talking about it. Have you received any advice from family or friends or mentors or other colleagues along the way in your career, either positive or negative? And what kind of things do people say, what’s like, the worst and the best thing that people have given you advice about? 

    Akai Shelise Jones  08:27 

    The best advice is keep creating like, no matter what. I probably would say the worst advice is people saying, “Oh, they don’t want to see that,” you know, or “Oh, don’t, don’t do the pictures. Just do a newsletter, a stoic newsletter with no pictures or no don’t attach video to it.” I think that’s probably the worst advice, because in this ever changing world where we’re literally being, our attention spans are like really being governed by social media and things like that, like we have an opportunity to leverage that in the communications field and, like, do things in a new and fresh way. And so, I think that’s probably been the worst advise. Like, don’t do it, just somebody trying to put a limit on the seat. You know, when I look at it, like it’s a glass ceiling, I’m like, I can keep going. So, I don’t know. I’m just, I motivate myself, I try new things, and I think I really have leadership. You know, I have a nice relationship with the director here, Eden Hendrick, and the Chief of Staff, Christine Wallace, and they give me the autonomy to work, and that is probably the biggest blessing, so I can try new things. If it doesn’t work. They you know, I don’t know if there’s anything they’ve ever been displeased with, but they may tell me, I have an area of opportunity, and I work on them go from there. 

    Emma Plutnicki  09:48 

    No, that’s great to have, great to have. And throughout your career, has there been one moment that stood out as an especially significant moment in your career? Whether that’s a project you worked on, maybe an individual who impacted you, anything like that? 

    Akai Shelise Jones  10:05 

    I think one of the things that I have, I have two, but I’ll give you one. When I see youth, if they’ve been incarcerated and they’re out, they’re released into the community, and they’re able to actually come back and say, “Ms. Akai, I’m working. I’m here, I’m, you know, I’m helping my family.” So I started a segment called, where are they now? And I think the most memorable time was I had a young man and he said, “Ms. Akai, I want to play for South Carolina State.” And I was like, “What?” And he, big guy, and when you go, go scroll our Facebook page and look, look for in the video section. But so the team, we have a Career Readiness Team here that worked with him to help him with admissions and getting into the school and that kind of thing. Well, for me, what was so gratifying was, he was like, “Well, let’s just ride up there and you can see, you know, be a part of the process.” So it was like, I was like an extended family member, and it was myself, a few of the counselors here that worked with him, and I literally just followed him around with the camera through SC State, and then the school superintendent here, Floyd Lyles, was like, we’re gonna try to find the football team, since that’s what he wants to do. So we, like, went to that building, and ironically, the football team happened to be in a meeting, and they—we just kind of knocked on the door and they let us in. So he, to see the kid light up and say, this is at arm’s reach. It is attainable. And like to capture all of those moments. And it was just a short video. I mean, I think in it was toward the end of 2024 but like in a short amount of time, I had over 20,000 views, and that that felt good, because he got exposure, and it just showed that these kids are more than their, the first mistake that they made. So that was pretty memorable. 

    Emma Plutnicki  12:10 

    That’s a great story, and I’m sure it’s so rewarding to be able to see those stories come to light. Amazing. Yeah. And just like as we’re wrapping up, is there anything else you’d like to share about your career? Any advice for young professionals, young professionals who might want to get into this career? 

    Akai Shelise Jones  12:29 

    I would, I would tell them the first thing is, go beyond the actual search, because I think looking for a job like sometimes the descriptions are not really what we think it is, and like for me, seeing public information, having no exposure to what that meant, may have deterred me from applying. So I would say, do a cross search, ask questions, and look at some of the sub points within a posting, and then ask questions about those sub bullets because a lot of times something that you want to do is really embedded in that job description. I think the second thing would be, is still try the job shadowing. It feels like it may be an archaic thought, but some people are willing, whether it be internships, career shadowing and going for a day. I would tell those young folks, go online and be bold, because they’re so brazen and bold now. Use that boldness to like command and build what career you want, because you can do it. And not saying like you can do it, but like you, literally, it’s within arm’s reach to have someone write a position description and really make a job for you that you may not necessarily see on Indeed, on Monster or whatever, and that the third thing would be, use the creativity that they have in their personal life. You know, if you’re, if you’re a social media person, if you’re a Tiktok person, use that to get some structure around what you do, because it will help you professionally. So, I’ll give an example. If you, if you are, if you podcast, I’m just saying, and you think it’s just fun and you’re doing it with your friends, well, really set up the structure of a show. Really, storyboard, really, you know, do a treatment, really do a shot list for it. So, I would urge them to do what they do in their—use what they do in their personal time, and make it as structured and professional as they can, because it will translate to a career that’s awesome like this. 

    Emma Plutnicki  14:41 

    Yeah, well, thank you so much for your advice.  

    Akai Shelise Jones  14:44 

    You’re welcome.  

    Emma Plutnicki  14:45 

    I really appreciate it. 

  • Akai Shelise Jones

    Akai Shelise Jones

    “Keep creating, no matter what. So, use what you do in your personal time make it structured and professional, because it will translate to a career that’s awesome like this.”


    Akai Shelise Jones is the Visual Digital Media Director for the South Carolina Department of Juvenile Justice, where she blends creativity with purpose to tell powerful stories of change.

    About

    As the Visual Digital Media Director for the South Carolina Department of Juvenile Justice, Akai Shelise Jones is a one-woman creative powerhouse managing storytelling, strategy, and communications across the entire state. With a background in foster care social work, Akai brings deep compassion to her role showcasing the humanity and potential in the youth and staff who make up DJJ.

    Her days are anything but predictable. From documenting community graduations and capturing employee morale moments, to managing a full website migration and crafting digital campaigns, Akai does it all. She’s the creative force behind impactful internal and public-facing content, including the agency’s social media presence.

    But her work goes beyond design it’s about visibility. “Getting the right stories out,” she says, especially those of staff who’ve served for decades or young people ready to transform their lives, is the heart of her mission. One of her most meaningful projects, a video following a formerly incarcerated teen touring South Carolina State University, earned thousands of views and even more community impact.

    Akai’s advice to emerging creatives? Be bold, job shadow, and structure your personal creativity into professional frameworks. She urges young professionals to look past job titles, seek mentorship, and remember that every skill from TikTok videos to podcasting—has real-world value when refined with intention.

    For Akai, this isn’t just a job, it’s purpose-driven communication. And in her lens, every youth deserves a new narrative.

  • Cynthia Ford

    Cynthia Ford

    “Each moment that you’re able to get up again and keep pushing, that’s success.” 

    Cynthia Ford is the Founder and CEO of Cynthia O Writing & Consulting, a South Carolina-based firm specializing in writing services, consulting, and speaking engagements. Her company focuses on three core areas; authoring inspirational literature, providing strategic business consulting, and delivering transformative speaking engagements  

    About

    Cynthia Ford is a South Carolina-based writer, consultant, and founder of Cynthia O Writing and Consulting. After working for 15 years at the Department of Juvenile Justice and in education, she made the leap into full-time entrepreneurship in 2023. Her business includes grant writing, content development, social media management, and author services anchored by her deep love for literature. 

    Cynthia is also an artist-in-residence for literature and a published author with four books to her name. Each day looks different in her world, but her work always blends planning, creativity, and community connection. She sets aside time for writing, client meetings, content creation, and self-reflection, often starting her mornings outdoors or with a podcast. 

    One of the most meaningful moments in her career was launching her second book, Dream Like a Queen, through a collaboration with the Marion County Library. She hosted a tea party for young girls, complete with princess gowns, crafts, photo booths, and story time. That event helped children see the library as a magical space and brought literacy to life in a new way. 

    Cynthia encourages aspiring creatives to prepare thoughtfully before making big transitions. She’s learned to stay focused on her path, resist outside pressure, and build a foundation rooted in her strengths. Whether through consulting, writing, or workshops, Cynthia continues to grow a career that brings value to others and joy to herself. For her, success is not measured by accolades, but by impact and the courage to keep going, even when it’s hard. 

  • Caletta Harris

    Caletta Harris

    “You know your worth, trust yourself and follow your path.” 

    Caletta Harris is the founder and owner of Reel2Real Productions, a video production company that has been transforming stories into powerful visual narratives for nearly 20 years. She is based in South Carolina and works nationally, blending creative passion with purpose-driven storytelling by using media to empower, educate, and amplify voices across South Carolina. 

    About

    The powerhouse behind Reel2Real Productions is a woman with a camera and a mission. For nearly two decades, she has built a full-service video production company that thrives on diversity of stories, clients, and causes. Based in South Carolina, her work stretches far beyond its borders, but the state’s rich history and collaborative spirit have deeply shaped her creative journey.

    Her most defining project came from a moment of action. After reading about Columbia City Council’s plan to address homelessness, she didn’t just sit back, she grabbed her camera. That impulse led to No Address, a powerful documentary series tackling the criminalization of homelessness, featuring stories from Columbia and Atlanta. The films, now streaming on Amazon and other platforms, sparked conversations in schools and inspired action in communities. As she puts it, “That has had the biggest impact on my life… I want to be part of the solution now.” 

    Balancing entrepreneurship and advocacy, she lives by a few guiding principles: meditate, protect your peace, and always follow your own path. “When you know your worth,” she says, “trust yourself.” Her story is a testament to what happens when creative passion meets purpose and never gives up. Caletta defines success through longevity and relationships. “My longest client has been with me for 15 years,” she shares, viewing trust and retention as the ultimate markers of success. Grounded in mindfulness, community connection, and creative authenticity, her work is both a business and a mission. “Take time to find your peace. Even five minutes of stillness can open the door to creativity,” she advises fellow artists navigating today’s fast-paced world. 

    Media

  • Evelyn Berry

    Evelyn Berry

    “It’s just that when we’re conceptualizing art, we always think of it as something that has happened, but not something you can do in your own life, like in the current moment. So Don’t wait for permission. Just start working and start sharing.”  

    Evelyn Berry, poet and educator from Columbia, SC, uses her voice to champion authenticity and queer Southern storytelling. Through workshops, editing, and her acclaimed poetry, she inspires writers to embrace vulnerability and speak truth to power. 

    About

    Evelyn Berry’s story is one of authenticity, resilience, and artistic devotion. A poet and editor raised in South Carolina, Evelyn began writing seriously at 16, publishing in local journals and never looking back. Today, she is the author of multiple poetry collections, including Grief Slut, and forthcoming Tea for Tea, Evelyn’s writing is deeply informed by her identity as a queer Southerner and her commitment to storytelling that uplifts marginalized voices. Beyond her books, she leads creative writing workshops for festivals, universities, and nonprofits, and works as a freelance editor and library communications strategist. 

    Evelyn’s writing is confessional and political, shaped by her experiences as a queer person in the South. “It’s impossible for pretty much anything I write not to be viewed by others as political,” she said. In a world where many discourage political storytelling, Evelyn insists on honoring the truths of lived experience. Evelyn’s work reflects a deep love for art and advocacy. As she shared, “All of our lives are very political,” and her writing unapologetically reflects that truth. 

    She emphasizes that success is “writing something that people respond to… that might change how they think or how they feel.” Her advice to aspiring artists is simple yet bold: “Don’t wait for permission. Just start making and start sharing.” 

    Through her books, mentorship, and community work, Evelyn creates space for voices often silenced. Her story is a reminder that art is both personal and communal and that creativity, when wielded with courage, can shift culture. 

  • Desiree Williams

    Desiree Williams

    “I define success by being able to wake up and actually see my work impacting the lives of others.” 

    Desiree Williams is a licensed esthetician and educator. Desiree is turning creative passion into community impact, one lash, lesson, and life at a time. 

    About

    For Desiree Williams, being a licensed esthetician isn’t just a job; it’s something she’s super passionate about, driven by creativity, mentorship, and resilience. Based in Columbia, South Carolina, she’s not only a certified esthetics instructor but also the founder of a growing beauty business specializing in master lash extensions. But her influence goes way beyond what happens in the salon. 

    Every night at 9 PM, Desiree hosts free lash classes on TikTok, giving guidance and support to aspiring beauty pros all over the country. With over 1,500 students under her belt, she sees success not in dollars, but in real transformations: “I’ve learned that my success is in helping people change their lives in a real, true way.” 

    Her journey hasn’t been a walk in the park. She started her business from home without any funding and faced a lupus diagnosis right when her career was taking off. Through it all, she learned how to create sustainable systems and find a healthy balance. “You don’t realize how much you’re pouring into something until you step back and look at the bigger picture,” she says. 

    Today, she credits South Carolina’s awesome support for micro-businesses, including the Columbia Business Office’s Next Level program, for helping her keep growing. Surrounded by local esthetics communities and entrepreneurial mixers, she’s built a vibe filled with support and opportunities. 

  • Philip Mullen

    Philip Mullen

    “It’s a very fortunate blessing to find something in life that you like enough that you do it before you’re paid for it.” 

    Philip Mullen is a Painter and professor emeritus Philip Mullen reflects on decades of artmaking and mentoring and why South Carolina and a bathtub shaped his creative life. 

    About

    Philip Mullen is a well-known painter and a Distinguished Professor Emeritus at the University of South Carolina. For over fifty years, he’s poured his energy into large-scale acrylic painting, mentoring others, and staying true to his artistic vision. His awesome studio in Columbia even got a shoutout in The Artist Magazine. He’s had major shows in New York and participated in the prestigious Whitney Biennial. Throughout his journey in the art world, Mullen has shown both resilience and style. 

    Mullen opens up about the unique challenges and quirks of keeping an artistic practice going for life. He talks about stuff like making custom racks for his big canvases, learning to fix elevators in Andy Warhol’s old studio, and how he juggles teaching with showcasing his art. “To be an artist, you’ve got to have it in one seat. You’ve got to have a big ego … But myself, like most artists I know, have very fragile egos.” 

    During his 31 years at USC, Mullen created a hands-on course called The Artist Experience. This class lets students dive into practical learning by visiting studios, firing pottery, and getting up close with Degas sculptures. 

    Even though he faced some early doubts, especially from his own family, Mullen built a career based on passion rather than prestige. “In a way, to me, the success has to do with putting together a life in which I could spend a lot of time making paintings,” he explains. In this heartfelt conversation, he reflects on the joy of being creative, the need to keep that creativity going over time, and why Columbia, South Carolina, is such a big part of his artistic journey.