Cynthia Ford

Cynthia Ford, a black woman with short black hair, smiles looking at the camera with her head resting on her right hand. She wears a formal green overshirt and white undershirt, a gold watch on her left hand, and a plain black bracelet on her right hand.

“I just moved forward, and I was able to see it unfolded to me to different ways how I can launch my writing services and connect into different areas where I love and that was business that was helping youth and helping the community, but also publishing my book and knowing that I can take that book and do different things, teaching workshops, speaking, so it’s not just that one thing.” 

Cynthia Ford is an artist, author and writing consultant based in Mullins SC. 

Interview

Transcript

Emma Plutnicki 

So, to start, what do you do for work? And where are you currently working from?  

Cynthia Ford 

Okay, I’m working from home, and as of 2023, I left for my full-time job to work on my own business. So, I own Cynthia O Writing and Consulting, and I have three portions of that business. One, I’m an artist in residence for literature. I’m also an author, and also I help businesses with consulting and writing needs, such as grant writing and other additional writing services.  

Emma Plutnicki 

Okay, cool and how long have you been doing that for? Since 2023? 

Cynthia Ford

Full time? 2023 you know, I have done some other things part time as I was working full time. And I’ve been doing some social media content management as well, just part time until I launched that. 

Emma Plutnicki

Okay, nice and where is home for you?  

Cynthia Ford

Mullins. 

Emma Plutnicki

Okay, nice. And so, what does a typical day look like for you? What’s expected of you on a daily basis, and what kind of responsibilities do you have?  

Cynthia Ford

The day, the typical day, really just doesn’t exist, you know, but I do plan things out ahead of time, you know, on my schedule, times to meet with those who are interested in services. I set certain days for that. I also set time aside for researching, for grant writing. So, I just split it up. You know, I split up my day for the first portion of the day is my time where I’m, you know, I had that moment to myself, whether I’m just outside, meditating, reading, listening to podcasts, or just preparing for the day. And, you know, then I’ll begin to do my social media posts for the businesses that I help with that. And then I’ll begin additional things that I have to do for other businesses, whether it’s the grant writing services I’m consulting and reaching out and networking with other people where I can, you know, spread my services. Um, I also save time for writing, as relates to me being an author, so I have another book that will be coming out, so I set aside specifically time just to make sure that I’m on task when it comes to things I have to publish or networking regarding the books that I’m doing. 

Emma Plutnicki

Nice and so the businesses that you consult for, are they, oftentimes, South Carolina based, or are they around the country? 

Cynthia Ford

So far, they’ve been only South Carolina based. I’m not opposed to, you know, reaching out to other businesses outside of South Carolina. But so far, yeah. 

Emma Plutnicki

How would you describe the like local working professional community in South Carolina. Do you have any experience in other places where South Carolina is particularly, particularly unique, or how is that community here?  

Cynthia Ford

Do you mean as far as the business, the different businesses in itself, are they unique, or? 

Emma Plutnicki 

Just in general, with like, how the working community is in South Carolina. Is there a lot of collaboration? Is it kind of there are cliques of groups? How is like collaborating with businesses in South Carolina?  

Cynthia Ford

I have actually seen both aspects of it. I have seen situations where businesses are able to grow because they have networked with other businesses, you know, provided resources to other constituents and, you know, just information that they needed in order to help push them to the next level. So, I have seen that definitely, yeah, you know how they’ll say sometimes not what you know its who you know. I see a lot of that, you know, you know, from just my experiences, from working with other businesses, yeah. 

Emma Plutnicki 

And is there a way, if you’re starting out to kind of break through that or grow your network? 

Cynthia Ford

Yes, I would definitely say, attend any type of event, whether it’s virtual or in person. A lot of times there are free events that people can tap into, searching through different places, like Eventbrite or just searching online when there, when there are things that are related to what you’re doing or what you desire to do, but just kind of tapping into that. I’ve also found a lot of resources virtually myself, just through podcasts, you know, YouTube, and I have been able to pour into my business just through those things and connecting and investing in myself, the things that I’ve researched through that. 

Emma Plutnicki

Yeah, of course. And so, you have a lot of things pulling you in different directions. In a creative career like that, it’s hard to kind of know what success looks like. So how would you define personal and professional success in your career? 

Cynthia Ford

Well, you know success, of course, and like you said, I am pulled in different directions, but when I can accomplish things that I have set out to do, when I’ve set those goals and they’re accomplished. So those moments are success to me. Trying each day is success to me, because I could have a moment where I’m like, okay, you know, I’m really just not feeling this. But then when you get up and you try again, that’s success. You know, you’ve gotten past the mental things that try to hold you back, or you’ve gotten past any type of barriers that are out of your control. You know, found a way to go around it. That’s success. So, each moment that you’re able to get up again and keep pushing, yeah. 

Emma Plutnicki 

For sure, did you have any fears when you came into this career? 

Cynthia Ford

I did. I actually it took me a couple of years to do it, and I actually desired to start it in 2019, but it’s like I knew that there was something that I wanted to do. I didn’t know how to get there, and didn’t know exactly what it was, but it was a big jump for me, because I was with the Department of Juvenile Justice for 15 years, and so I went to coastal, you know, I started with teaching, and I did some other things, and I worked with DJ J and moved up to kind of direct the position. So, to actually move from that position where you’re settled and everything is good, to launch out to something where you have to start over, that was a huge leap. So I was afraid, and I was okay, well, how am I going to make it financially? I just couldn’t pull those things together. But I began to prepare financially, mentally, and just began to get all those things together before I took the big leap, you know, just make sure that I was, you know, well, I had a well, um, grounded Foundation, and knew that was what I was going to do. 

Emma Plutnicki

For sure, and along the way, when you had those fears and faced challenges, was there anybody there to give you advice, either mentors or family? Do you remember any like, the best advice that you received and also the worst advice? 

Cynthia Ford

Yes, the worst advice, I think, would come from, you know, when someone would say, well, just leave. Just do it. Don’t just leave. Just do it without being prepared. And there were times when I could, yeah, I could have left when I first thought about it, but I was no way of where I needed to be as far as when prepared. I could have fell on my face financially, but, um, you know, don’t just leave without being prepared. And some people was like, just go. Let’s go. No, don’t just go. But I also received, one of the best advice that I received was someone that told me, just make sure you stay in your lane. You know you don’t have to look on anyone else’s paper when you know exactly what it is you should supposed to be doing, and you’re grounded in that. Just stay in your lane. You don’t have to copy what someone else is doing, or feel like you have to emulate what the other person is doing, do the best of what you are supposed to do.  

Emma Plutnicki 

Yeah, that’s great advice. Very good advice. And so, throughout your career, have you had one project that made a significant impact on you, maybe something that was particularly meaningful, that just kind of resonated with you and kind of stands out as a pinnacle or peak of your career? 

Cynthia Ford 

Goodness. Actually, I have a couple, but I would probably say, when I released my second book, Dream Like a Queen. I did that in collaboration with the library, Marion County Library, and it was a tea party, and so I really prepared for that. I bought this gal, and we asked the girls to come out and dress up in their little princess dresses. And we had the library just totally transformed. So, when you went in there, it wasn’t like, oh, just your regular library. It was a magical type thing. And the young ladies were just amazed that we had a station for pictures, a station for painting, arts and crafts. And of course, they got their copy of their book pictures together. So that was, um, you know, huge for me, just to be able to bring literacy to the young people in that format, and for them to see the library in a different way. 

Emma Plutnicki

Yeah, that must have been amazing to witness. It was your project come to life. And just overall, as we’re wrapping up, is there anything else you’d like to add about your career? Any advice, anything of that nature? 

Cynthia Ford

Well, as relates to great creativity, I first started and see how large of a spectrum that I can go into, as relates to writing. I just thought about, okay, me as an author, you know, I’ve written, I’ve published four books, but I have a living weight, but not knowing, just the expansion of what I can do, you know, I can. I launched out to different workshops where I can teach children and adults literacy, so you can also turn it into speaking opportunities and coaching opportunities. So, I also thought about I had, you know, take myself back to what I truly love and desire in every career or job in.  I love some aspect of it, and I wasn’t afraid to close the door at a certain point. So, when you get to that point where you want to close the door and launch to something else, do that because we have different purposes in life. And you know, just don’t be afraid to tap into that. And if the door closes and it’s your time to move on, move forward. You know, it’s okay to move forward if where you are is no longer serving you, and that’s what I did. I just moved forward, and I was able to see it unfolded to me to different ways how I can launch my writing services and connect into different areas where I love and that was business that was helping youth and helping the community, but also publishing my book and knowing that I can take that book and do different things, teaching workshops, speaking, so it’s not just that one thing, 

Emma Plutnicki 

Yeah, yeah. That’s great advice, and it’s an amazing story about how you, you know, arrange your finances and gain the courage to then quit a job that you know you had well established. So it’s really inspiring, and I love it, and I’m glad that you’re, it’s refreshing to hear that you really enjoy your job now. So thank you so much for sharing. Really appreciate it. 

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