Interview
Transcript
Carol Black-Lemon
Sarah Jane Thomas 00:00
Hello, my name is Sarah Jane Thomas, and today we are talking with Carol Black-Lemon, a professional creative working from and within South Carolina. So, as we get started, can you tell us your current career and where you’re from?
Carol Black-Lemon 00:12
Sure. I’m originally from New Jersey, born in Newark, raised in Brooklyn, and my husband and I retired recently and moved to Florence, South Carolina.
Sarah Jane Thomas 00:24
Wonderful. Before we go into details of your profession, we have a brief section of the interview called “One Career, Sixty Seconds” where you describe your job in sixty seconds or less, similar to an elevator pitch. And we can start whenever you’re ready.
Carol Black-Lemon 00:38
Okay. So I consider myself a solopreneur, and that I do pretty much everything on my own. I’ve always been that type of person where I multitask. But four years ago, almost four years ago, I retired, and from my job as a marketing administrator for a law firm. I was there for twenty years, and I built a lot of experiences working on web design and marketing.
So now I do that for myself, and my business is Black-Lemon Art, aka Carol Black-Lemon Art, and I am a multidisciplinary artist, where my mainstay is creating artwork and storytelling through my art, and that’s my passion. Always been, always will be, and now I represent a new generation of artists who are at a certain age point, and for me, I’m still becoming, and it’s me letting younger folks know that even when you get a certain age, it doesn’t end. It’s where your passion lies. Just keep going with it, and that’s what life is all about.
Sarah Jane Thomas 02:08
I love the term solopreneur. I think that’s so fun and exciting. That was perfect. So, what would you consider your official job title?
Carol Black-Lemon 02:20
Creator. I’m a creator. I just feel very, very blessed to be creating whatever, whatever comes to mind. But painter, for sure, storyteller through my art. I love doing web design. They make it pretty easy today, so I don’t have to get into coding. But I can fiddle around with that as well. And what was the question?
Sarah Jane Thomas 02:55
I was just wondering what you would consider your professional job title, but creator just sums it all up. So, as a creative creator, is there anything in South Carolina that you feel you bring into your work, as opposed to people who may not live in South Carolina?
Carol Black-Lemon 03:17
Something that I bring into my work…I would say communicating with other like-minded or other folks that that want to tap into their creativity. I’m all about that. It’s like folks that I know work on nine-to-five jobs and under fluorescent lighting and the watchful eye; they don’t have freedom. They may be in a creative job, which is wonderful, but for a lot of people, they have their jobs that don’t really give them an opportunity to be creative. You have to follow the pattern and the hierarchy and so forth. But tapping into your creativity allows you to find your voice, allows you to be your authentic self. So, I like to help people to do that, and I founded a group called Creative Connection here in Florence, and it was a call out to anyone who wants to tap into that and talk about their creative process.
Sarah Jane Thomas 04:33
That’s beautiful. Do you think that there was a defining moment in your life that really had an impact on your creative journey?
Carol Black-Lemon 04:43
A defining moment in my life on my creative journey….it’s a good question. Defining moment….I think I had many defining moments, and which was just letting me know that I can control my creative voice, so I had to find time for that. When I had a nine-to-five and raising a family, it wasn’t just about me. It was about what I have to give to my job, what I have to give to my family. But at some point, I’m like, well, what about me? Who am I? And I tapped into that little girl that was just curious about everything, and so that little girl still lives in me, and I keep reminding myself who she was. And now, I was proud of her, and she would be proud of me that I’m still doing that.
Sarah Jane Thomas 05:45
You mentioned your own initiative, your own little startup. Do you think that there was a particular project that you worked on that allowed you to express that creativity in a way that hadn’t really been something that you’ve done before?
Carol Black-Lemon 06:03
I think that might be. There was a point where I was designing my own website, and I went with the DIY. I’m like, okay, I’m that type of person. I’m gonna figure it out, and I really enjoyed it. I had fun with it, and my website was great. And then I thought, “I can do this for other people,” so I looked at some other folks’ websites, some friends, or just people that I knew, and I’m like, “Would you like me to improve your website?” And I did like three of them for free. I’m like, “let me do this so that I can put it on my portfolio,” and that led to a client. So, I said after six months, I’m like, “okay, I’ll help you to navigate it.” Ultimately, and this is going back maybe twenty years now, but that led to fifteen website clients, and for me, that’s why I say I’m a solopreneur. I didn’t have anyone helping me, and by the way, I was doing a nine-to-five job.
Sarah Jane Thomas 07:16
So, you mentioned this nine-to-five job. So, before you stepped away from that and became a creative strictly in your professional life, did you have any fears about that?
Carol Black-Lemon 07:34
Yeah, absolutely. I had to learn about just the business setup and taxes, all the accountability what goes with being a legitimate business and calling yourself a business. So, I had to learn all that, and I was always afraid if I was doing that correctly. My fears of starting up is just learning how to prioritize and not getting ahead of myself, and because then I became responsible for other people, and then I learned that people were counting on me. I’ll never forget a call on Easter Sunday because there was something that they wanted on their website, and I was like, “Wait a minute, it’s Easter. I didn’t sign up for that.” But that was when I understood that the criteria that I had to set forth and letting folks know this is a business, and you have to go by these terms and so that was a real learning experience for me to set those guidelines.
Sarah Jane Thomas 09:00
Was there anything in particular that helped you move beyond these fears?
Carol Black-Lemon 09:07
Anything in particular that helped me move beyond these fears….what got me moving beyond the fears was this understanding the complexity of ownership and accountability, and that if I were to call myself the boss lady, that I needed to step up and take better notes and just be better at what I was doing, what I was being called to do. So it was that I need to step up. That was like pivoting to the next level of being a professional.
Sarah Jane Thomas 09:59
Do you have any advice for young adults or students who have an interest in becoming a creative professional and maybe starting up their own business, as you have?
Carol Black-Lemon 10:08
Yeah, I would say tap into what’s already out there. You don’t have to reinvent the wheel. The information is at our fingertips now. I mean between Google and ChatGPT and Claude, it’s all there. Like, what do I do? They can even build your own website. You know, push the button. There’s your website already. But I’m a hands-on kind of person, and I always want to make sure that if I do use AI to help me, which why not, it’s there. Make sure that it’s at least 80% you and maybe 20% AI, if that makes sense. Yeah, it’s a great tool and it really helps to get things done. But don’t let AI do more of your work than you, and then talking to seasoned professionals and talking to your peers, especially those that are transparent, that are willing to share.
There are some folks that they’re not maybe willing to tell you what they use. I’m like, well, those aren’t your people. If I find something that’s working for me, I’m going to tell my friends, “look, don’t waste your time there. This is a better tool.” But talking to seasoned professionals who are doing it, who will give you the real lowdown in terms of what you need? Make good use of your resources.
Sarah Jane Thomas 11:50
So, you mentioned utilizing AI and utilizing the internet and just like all the information that’s out there now. Do you think that there are any particular skills, either within that or apart from that, that one should practice before trying the same things?
Carol Black-Lemon 12:12
Right, before trying the same things for sure, and that is having just being more hands-on with your own work in your own occupation, meaning taking notes. Every thought that comes into your mind, some of them are good, and some you need to trash. So, prioritizing your vision for yourself, like what do you need to do right now? And that’s doing your homework. So, and if you’re a student, that’s like the greatest place to be tapping into all the resources available to you. Because at a certain point, those resources and those mentors may go away.For me, it’s organization for sure.
Just you know, and there’s a lot of folks [who have it]. I don’t like the term ADHD. A lot of people are like, “I have ADHD.” It’s like if you got a lot going on in your head, there’s a lot of attention deficit because you’re managing so many different things that you are that you have to be accountable for. You’re a student, but you may have a part-time job, and you may have other responsibilities. So, time management is really key. And for someone like me, who’s a multitasker, which I’ve had to tone down. I’m at a certain age right now, and I can’t remember everything, but my mind is still going and going. I wake up with thoughts and ideas, and I don’t want to lose track of it. So having a wonderful calendar, I have this great, beautiful calendar that I use that may even have two years versus an annual calendar and files that I can reference. Organization is definitely key.
Sarah Jane Thomas 14:16
Well, I want to thank you so much for just sharing your story and your experience and your advice and I really–listening to you talk is it just fills me with happiness for some reason. You have such a way of expressing yourself in a way that’s very genuine, and I really loved it.
Carol Black-Lemon 14:36
Thank you. I appreciate that.




